Making Businesses Work Bill Hicks October 2013 18 March 2018 www. upside 4 business. co. uk © Upside 4 Business 2013 1
Who are we? • Formed by Bill Hicks in 2008 • Joined by Paul Niblock in 2012 • Over 30 years business management and marketing experience • Relocated to Devizes in December 2012 18 March 2018 www. upside 4 business. co. uk © Upside 4 Business 2013 2
What we do! • Support clients with close contact management and marketing support • Work to grow or re-order businesses • Understand the companies we work with • Offer non-exec director support to free up management time 18 March 3/18/2018 www. upside 4 business. co. uk © Upside 4 Business 2013 3
Reasons why SME’s need support • Too busy - focusing on the core business • Not specialists - naturally they know their business, but not ours • Can't afford it - in-house marketing isn't cost effective in small businesses, outsourcing can offer an affordable option • Once bitten … previous efforts have not been effective whether using an agency, freelancers or in house 18 March 3/18/2018 www. upside 4 business. co. uk © Upside 4 Business 2013 4
Why use an agency like Upside? • Low cost model - pay for services not overheads • No nonsense - we genuinely only work with clients where we can make a difference – See Upside Sector Experience • Great supply chain - we have expert contacts in every field and can bring in the best for your needs and budget, but only when you need them - See Upside Business processes • Right fit - we have big agency experience and use that experience for SMEs 18 March 2018 www. upside 4 business. co. uk © Upside 4 Business 2013 5
18 March 2018 www. upside 4 business. co. uk © Upside 4 Business 2013 6
18 March 2018 www. upside 4 business. co. uk © Upside 4 Business 2013 7
Achievements - Westway Services Facilities and Energy Management • Management buyout in 2009 T/O was £ 13 million - grow to £ 32 million in only 2. 5 years Re brand Website Brochures Trade press – PR & Ads E mail marketing 18 March 2018 www. upside 4 business. co. uk © Upside 4 Business 2013 8
Achievements – DSG Quantity Surveyors • Launched their 5 D BIM service. DSG now perceived as the leading BIM QS in the UK • Business has grown from 1 office to 3 offices Website Brochures Video E mail marketing Articles/case studies 18 March 2018 www. upside 4 business. co. uk © Upside 4 Business 2013 9
Achievements – Q Associates Computer Systems Integrators • From £ 15 m to £ 45 m over 5 years • Gained top 3 UK distributor for Sun Micro. Systems Re Brand Website Brochures Technical bulletins Events and conferences Articles/case studies 18 March 2018 www. upside 4 business. co. uk © Upside 4 Business 2013 10
Achievements – Abacus Group Electronics products distribution • In-house marketing manager and external consultant • T/O £ 15 M to £ 350 M in 10 years • Floated in 2003 Website – complex E-comm solutions Brochures Exhibitions Sales training Business services 18 March 2018 www. upside 4 business. co. uk © Upside 4 Business 2013 11
What & who can we help? Typically. . . • Owner managed businesses • Looking for sustainable growth • Ideally in the core sectors • Typically T/O from £ 1 m to £ 20 m • Up to 100 miles from Devizes 18 March 2018 www. upside 4 business. co. uk © Upside 4 Business 2013 12
Any Questions? Bill Hicks 18 March 2018 www. upside 4 business. co. uk © Upside 4 Business 2013 13
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