Make your numbers and build your pipeline First

Make your numbers and build your pipeline Second Sales Strategy Attack the VMware environments

Opportunity Identification Questions to ask: § Do you use VMware virtual machines as production servers? • By 2012, most x 86 server workloads will be running in VMs § Do you need to improve the protection of data in virtual servers? • Traditional in-guest backup solutions drag down the performance of virtual servers and may not provide adequate Recovery Point Objectives for more critical data Improve Service § Do you need to improve the recoverability of virtual server data? • Can you easily recover an individual file, a disk volume or an entire virtual machine? • Would you like to recover disk volumes within a couple of minutes? 3 Reduce Costs Mitigate Risks © 2011 IBM Corporation

Backup used to be so easy Production Servers Backup Server Tiered Storage § Install a backup agent on production server, schedule the backup, copy the data periodically to the backup server 4 © 2011 IBM Corporation

It’s not so easy anymore § Proliferation of different system platforms, applications, physical locations all with different service level requirements § Lots of different things can go wrong, all requiring different recovery capabilities § Need to balance the needs of the business (data availability, resiliency) against the needs of the business (costs, resources, system availability) 5 © 2011 IBM Corporation

Virtual server environments have changed the game § Virtual machines take advantage of the growth in processor power, memory and I/O • The computers get bigger, but the application workloads have remained flat § Virtual machines can be created very quickly • Minutes to provision, rather than weeks to request, procure, install and test § Tremendous savings in hardware, power/cooling, floor space and management costs § VMs enable new levels of service management and new delivery models • Quickly create new servers for application development and testing, special projects, periodic workflows or to expand capacity on demand • Virtual servers are a basic component of public and private cloud infrastructures 6 © 2011 IBM Corporation

VMs have made data and storage management more complex § Data continues to grow at unprecedented rates, across all industries § Sever virtualization does not reduce the data § When a virtual server is de-commissioned or moved, what happens to its data, and the storage capacity that it consumed? § How do you manage data management processes in virtual environments? • Backup / Restore • Disaster Recovery • Data Lifecycle Management 7 © 2011 IBM Corporation

Traditional in-guest backup and recovery model § § Install a backup agent in the guest OS, just like a physical server Run and manage backups just like in a physical server environment Downside: deploying, managing, maintaining ‘backup agent sprawl’ Downside: can put a serious drain on processor, memory, I/O resources • From running multiple backups at once; file system scans during incremental backups; etc. VMware ESX / ESXi Server Hypervisor Virtual Machines Virtual Disk Volumes 8 Backup Server Tiered Storage © 2011 IBM Corporation

VMware Consolidated Backup (VCB) VMware’s first approach to offload backups from VMs § Snapshots of the VMs are taken by the Hypervisor and sent to a Proxy Server, which is then backed up by the Backup Server § Downside: requires more hardware (server and storage) § Downside: multi-step recovery through the Proxy Server VMware ESX / ESXi Server Hypervisor VCB API Backup Server Virtual Machines Proxy Server Virtual Disk Volumes 9 © 2011 IBM Corporation

The new approach: VMware v. Storage APIs for Data Protection § Data is accessed directly from the VM storage and passed directly to the backup server (single hop, data is not stored on the v. Storage Server) § Changed Block Tracking allows incremental backups (with periodic fulls) without forcing a scan of the guest OS file system VMware ESX / ESXi Server Hypervisor v. Storage API (VADP) Backup Server Virtual Machines v. Storage Server Virtual Disk Volumes 10 © 2011 IBM Corporation

The new approach: VMware v. Storage APIs for Data Protection § Data is accessed directly from the VM storage and passed directly to the backup server (single hop, data is not stored on the v. Storage Server) § Changed Block Tracking allows incremental backups (with periodic fulls) without forcing a scan of the guest OS file system § The v. Storage Server can be a virtual machine – no additional HW needed VMware ESX / ESXi Server Hypervisor Virtual Machines VA DP Backup Server Virtual Disk Volumes 11 © 2011 IBM Corporation

Tivoli Storage Manager for Virtual Environments - Summary § § § § § Advanced data protection for VMware ESX and ESXi servers Leverages v. Storage APIs for Data Protection (VADP) Non-disruptive, single-pass, block-level backup Flexible recovery options: file, volume, VM image Near-instant restore of files and disk volumes (Windows and Linux) No additional hardware required Simplified agent management – one agent supports multiple VMs Automated discovery of new VMs Support for LAN-free data transfer from the VMware server’s storage to the backup server —preserving bandwidth for other uses § Integrated with Tivoli Storage Manager for: • Unmatched scalability – manage up to 2 billion objects in a single TSM Server • Unified Recovery Management • Built-in data reduction / data deduplication • Policy-based tiered storage / data lifecycle management 12 The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion. © 2011 IBM Corporation

2 nd Strategy - Call to Action § Pull your EXISTING Customer list § Find holes in their protection of VMware § Fill those gaps with TSM for VE Resources: Announcement Letter: Tivoli Storage Manager for Virtual Environments Announcement Letter Education Replay on Partnerworld: https: //www-304. ibm. com/partnerworld/wps/servlet/Content. Handler/EPT_DMON-8 FEJQ 3 Education Replay on Partnerworld: Storage Talk - What Storage Professionals Need to Know About Cloud 13 © 2011 IBM Corporation

Did you know? § Most of your customers DO NOT USE TSM TO ITS FULL ABILITY • Mail is a great example. Most customers do not use the TSM bolt-on to back up their mail product. They are missing some great functionality. § Most customers do not know about the extended functionality that TSM can provide. • HSM • Space Management • Archive • ILM • Bare Machine Recovery • Cloning • Content Management • Recovery RECOVERY 14 © 2011 IBM Corporation

Examples of what you should look for – Bolt on’s Domino and exchange Oracle

Examples of what you should look for – extended functionality. Do they have a SAN TSM for SAN Are they running out of primary storage and are looking to buy new disk TSM for HSM and TSM for Space Mgt Long term Archiving needs System Storage Archive Manager or Information Archive Need Disaster Recovery Upgrade to TSM EE If they want all bolt on’s think of selling the new TSM Suite for Unified Recovery 16 © 2011 IBM Corporation

Executive Overview Tivoli Storage Manager Suite for Unified Recovery provides … § Massive scalability with broad platform support § Target and source-side data deduplication § Advanced protection and fast / flexible recovery for virtual servers § Online, consistent, and centralized data protection for: Databases, SAP, Mail § LAN-free backup and restore § File system and application-aware snapshots and Continuous Data Protection (CDP) § Bare machine recovery for Microsoft Windows and Linux servers § Hierarchical Space Management for Unix and Linux systems 17 © 2011 IBM Corporation

Smarter Backup and Unified Recovery Management can help: § Simplify procurement, deployment and ongoing management § Reduce infrastructure costs – servers, storage, bandwidth § Reduce operational expenses § Improve application availability and reduce downtime § Efficiently protect virtual server environments § Reduce risk associated with data loss § Achieve regulatory and corporate compliance § Manage your data throughout its lifecycle § Future-proof your data management processes 18 © 2011 IBM Corporation

Executive Overview Tivoli Storage Manager Suite for Unified Recovery includes … Highly-scalable enterprise-class backup/restore, archive and disaster recovery TSM for Virtual Environments TSM for Mail TSM for SAN Oracle and Microsoft SQL Advanced VMware Support Domino and Exchange LAN-Free Backup and Restore TSM for ERP TSM for Space Management SAP R/3 Integration Data Lifecycle Management for UNIX Tivoli Storage Manager Fast. Back Advanced snapshot and near-instant recovery for Windows / Linux servers Fast. Back for Exchange Granular E-mail Recovery 19 Fast. Back for BMR Restore O/S volume in an hour Central Administration TSM for Databases Configure, manage upgrade, reporting, monitoring Tivoli Storage Manager (TSM) Extended Edition © 2011 IBM Corporation

Do not be afraid of our competitors § We can replace a competitors product with TSM via a Butterfly Storage Assessment § Make their environment better AND save them money § We have a BETTER product § We have better features and functions § We have a better ROI § We can BEAT THEM § Let us help you! We have people to do just that 20 © 2011 IBM Corporation

1 st Strategy - Call to Action § Pull your EXISTING Customer list § Find holes in their protection strategy § Plug those holes with correct TSM components • If more then two holes exist consider TSM Suite for Unified Recovery Resources: Announcement Letter Education Replay on Partner World: TSM Suite for Unified Recovery 21 © 2011 IBM Corporation