Magazine Report Stefano Stramigioli Incoming Ei C RAM

Magazine Report Stefano Stramigioli, Incoming Ei. C RAM Rosalyn Snyder, Editorial Assistant OUTLINE n n n Status Plans Multimedia IEEE Media Program (Thanks Roz!) Conclusions IEEE Robotics and Automation Society Ad. Comm Meeting San Francisco, USA • October 2005

Status n n n Transition of Ei. C completed WWW fully operational: guidelines, special issues… IEEE Media research carried out by Roz Preparation of the 5 year review will start soon with Kimon Statistics for paper submissions will be adjusted in the coming time. IEEE Robotics and Automation Society Ad. Comm Meeting San Francisco, USA • October 2005

Editorial Board The AEs are: Name Carlos Balaguer Howie Choset Alex Zelinsky Lydia Kavraki Kathryn W. Jablokow Herbert Tanner IEEE Robotics and Automation Society Starting Years 1 -9 -2000 3 1 -1 -2002 3 1 -1 -2003 3 1 -1 -2005 3 Ending 1 -9 -2003 1 -1 -2005 1 -1 -2006 1 -1 -2008 Ad. Comm Meeting San Francisco, USA • October 2005

Editorial Board Liasons Frank Park Michael Yu Wang Kostas Kyriakopoulos (RAM / T-RO Liaison) (RAM/ T-ASE Liason) (EURON Representative) Management Assistance Rosalyne Snyder (Advertisements, …. . ) Extension AEs I intend to extend the board with 2 AEs. A call for nomination will appear and screening of the board will than take place. IEEE Robotics and Automation Society Ad. Comm Meeting San Francisco, USA • October 2005

Coming up Special Issues Month Year Title Special issue Guest Editor Mar 2006 Climbing Robots Balaguer Jun 2006 UAV Kimon Sept 2006 MARS rovers Ashley Dec 2006 Automation Issue Mike Zhang Mar 2007 Field and Service robotics Alex Zelinsky June 2007 Walking Machines Eric Westerveld Conscious and Self-aware Robots ? ? Ricardo Sanz ? ? Sept 2007 IEEE Robotics and Automation Society Ad. Comm Meeting San Francisco, USA • October 2005

Future Plans from 2006 n New Structure Magazine n n n Current Editorial Page budget is 360 p/y Pages for features 72 p/issue (288 p/y) Invitation to Vote in June 2006 issue! Multimedia inclusion especially for educational duties. Number of pages per article is an issue: we want to enforce page charges IEEE Robotics and Automation Society Ad. Comm Meeting San Francisco, USA • October 2005

Features Plans from 2006 n n n Special Issues Features: 5 art x 8 pages 2 Extra Non Topical: 2 art x 8 pages 1 Tutorial Paper: 8 pages + extra media (possibly in parts) Practitioner corner: 3 pages (Students) Educational Department: 1 page Guest article of general interest, possibly not technical: 4 pages (Industry) IEEE Robotics and Automation Society Ad. Comm Meeting San Francisco, USA • October 2005

IEEE Multimedia n n n 1. How do we deal with print subscribers? n They would not have access to multimedia attachments. If they want access, they can buy a particular paper online. So, this means online purchases will include multimedia attachments. 2. How do we promote multimedia to get more attachment/interest/usage? n IEEE wide. Take several good examples of papers that make good use of multimedia. Examples which have the links within the PDF. The selected papers will be made publicly available The goal is to have them by the end of October. 3. Any updates on projected implementation date for the PDF link approach? n Late May is projected, but really the end of the second quarter. IEEE Robotics and Automation Society Ad. Comm Meeting San Francisco, USA • October 2005

IEEE Media Select (Thanks Roz!) IEEE Robotics and Automation Society Ad. Comm Meeting San Francisco, USA • October 2005

Advantages of Media Select • 16 sales offices worldwide w/ 19 sales reps • • Represent 9 of the 13 magazines published by IEEE Magazines Department • • (Computer and Communications Societies have their own publishing houses. ) Prominent exposure on IEEE webpage • • Reps attend conferences and trade shows at their expense One click from main IEEE pages takes you to Media Select. “Others” are buried on IEEE site Strong ID w/ IEEE Brand IEEE Robotics and Automation Society Ad. Comm Meeting San Francisco, USA • October 2005

IEEE Media • • • Spectrum Communications Society Magazines IEEE Select Market Media Recruitment Services (job ads) Apparently includes all but 5 pubs that carry ads: • • • Industry Applications Robotics and Automation Electrical Insulation Power Electronics Newsletter Antennas & Propagation (EIC sells ads) IEEE Robotics and Automation Society Ad. Comm Meeting San Francisco, USA • October 2005

IEEE Select Market Media Pubs Computer Society Magazines • • Computer Security & Privacy IT Professional Internet Computing Pervasive Computing in Sci. & Eng. IEEE Software Design & Test IEEE Magazines • • • IEEE Robotics and Automation Society IEEE Microwave Signal Processing Control Systems Medicine & Biology Technology & Society Circuits & Systems EMC Instru. & Measurement Power & Energy VTS LEOS Ad. Comm Meeting San Francisco, USA • October 2005

What they do • Prepare and distribute media kits • • • Research society demographics Compare w/ other mags so there is consistent pricing by circulation Utilize joint database, frequent mass mailings and “email blasts” to potential advertisers Offer package ad deals w/ complementary pubs, e. g. Control Systems and R&A Attend trade shows and big conferences w/ many exhibitors -Sales reps are on commission only. IEEE Robotics and Automation Society Ad. Comm Meeting San Francisco, USA • October 2005

Comparison w/ Other Mags Magazine Circulation Net Rev, Bef. Fees True Net EMCnews 4155 $64, 677 $33, 062 I&M 4654 $59, 298 $30, 788 RAS 5554 $33, 652 $29, 613 IEEE Robotics and Automation Society Ad. Comm Meeting San Francisco, USA • October 2005

What they cost • Percentage of net revenue • • • Ad production and billing fee 12% • • • Sales rep commissions 20% Sales and marketing management 16% We already pay that We also pay to produce and distribute media kits. Contract on annual basis, must give them 6 months notice to cancel. IEEE Robotics and Automation Society Ad. Comm Meeting San Francisco, USA • October 2005

The Gamble • • • IEEE Magazine Sales Dept. believes (but will not guarantee) that they can double or more our ad revenues. They see robotics as hot! Ad reps at trade shows will raise our profile in industrial community. The risk--that the market is not there, that we are already reaching our potential advertisers. IEEE Robotics and Automation Society Ad. Comm Meeting San Francisco, USA • October 2005

Comparative Ad Rates IEEE Robotics and Automation Society Ad. Comm Meeting San Francisco, USA • October 2005

Comparative Ad Rates Pub Circ Page 2/3 1/2 Co. S&E 4587 $1110 $920 $770 I&M 4654 $1250 $990 700 RAM 5554 $1110 $890 750 IT Prof 6359 $1350 1110 940 EMB 7983 $2180 $1720 1220 06 RAM (rec. ) $1280 $1110 780 IEEE Robotics and Automation Society Ad. Comm Meeting San Francisco, USA • October 2005

Conclusions n n Runs mainly on special issues Schedule planned until september 2007 New Plan and structure from 2006 IEEE Media Program Could generate extra revenue IEEE Robotics and Automation Society Ad. Comm Meeting San Francisco, USA • October 2005

Motion 1 “Beginning with articles submitted after November 1, 2005, RAM articles will be subject to page charges. n n Voluntary page charges of $110 per page for the first 8 pages of all articles. Authors who honor the voluntary page will receive free reprints. Mandatory page charges of $250 per excess page for articles which exceed 8 pages. Authors will be informed of these charges when they submit their papers, and will be given the option of shortening their papers, agreeing to honor the page charges, or withdrawing the paper. “ IEEE Robotics and Automation Society Ad. Comm Meeting San Francisco, USA • October 2005

Motion 2 “We move that starting from 2006 the IEEE Robotics and Automation magazine will join the IEEE Media program for the management of its advertisments” IEEE Robotics and Automation Society Ad. Comm Meeting San Francisco, USA • October 2005