m Net Facilitating the Development and Commercialisation of

m. Net Facilitating the Development and Commercialisation of Applications Professor Reg Coutts University of Adelaide reg. coutts@adelaide. edu. au Director, Technology Strategy m. Net Corporation 1

m. Net Consortium ADELAIDE UNIVERSITY AUSTRALIA chimo Medical Communications Associates 2

Stimulating Broadband Mobile Applications Industry Market Based Programs Developer Programs Infrastructure 3

Incubating Application Developers • Network(s) to trial applications with customers – 3 G WB-CDMA “precinct” – Citilan Wi. Fi Operational Network • Aggregation Gateways – SMS and MMS gateway – 3 G Portal • Club for Developers - Gallery 4 – Development platforms • Nextenzo, Brew • Seminars, technology support, access to seed $ • Channels to the carriers • University Sponsored Applications 4

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WB-CDMA (3 G) Network 3 G Network Coverage 6

The Extended Network 7

Wi-Fi Hotspot Network Commercial Launch 17 September 2003 8

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Premium SMS Aggregation O/S Telstra SO Min. Tran AP /X M L House Price HTTP SMPP Optus PP SM Vodafone SMS Gateway Charging Proxy Coastal Watch Tarot WI FI Access 10

3 G Concept Portal User Behaviour Research Games Local Content 3 G Portal Videos Training Local and Overseas Content Partners News/wx Cartoons 11

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Gallery 4 13

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Gallery 4 Health. Spring Games LBS House Price Mini. Tran Used Car Finder Tarot Market Research App Virtual Tourist 15

Rich Media Applications 16

m. Net 3 G Portal • Choice Magazine • Steve Whitham Media • Australian Film Corporation • SA Museum, • Botanic Gardens 17

Case Examples • Mini. Tran - Kukan Studios (Adelaide) – Focus: “innovation mobile (location based) applications” – m. Net role: Channel to clients • Healthspring - MDA (Adelaide) – Focus: “mobile clinician” – m. Net role: Consortium member, development support with Telstra • Amnesia (Sydney) – Focus: “innovative mobile networked games” – m. Net role: Contract development • Monkey Physics (Adelaide) – Focus: “ 3 G games” – m. Net role: Industry links, Government grants 18

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Sponsored Applications Development by Students • Exploits GPS location in taxis • User has 3 G and able to Follow Progress • Complete User Control • Avoids Operator peak time “Bottleneck” • Evolution from SMS • “Pull” coupons from add • “Push” coupons from data base • Have trialed at Uni Cafeteria 20

Summary • m. Net - A Consortium for Collaboration to Foster Application Development – Convergent Infrastructure • WLAN Operational Network • 3 G Test bed – Application Developers in Gallery 4 • Development and Aggregation platforms – Premium SMS Gateway – 3 G Portal – Nextenzo and Brew – Innovation Applications by University Students 21