Luxury Quality — Service Majestic Café

Luxury – Quality - Service

Majestic Café Description Majestic Café is a unique concept providing a classic café experience with an exotic cuisine. It would be one of the leading coffee chain and iconic brand in Qatar. Our superficie between 80 Sqm and 120 Sqm emphasis on classic design, finish, and technology market our top coffees beverages, on a par with any first- class brand. Majestic Café dedicate to satisfying the changing tastes of guest through continuous new products innovation.

Majestic Café Team continuously refine process and develop new blends so that we are able to offer our customers better variety of products. Majestic Café put passion in all we do, and ability to deliver comprehensive range of products and service of today’s food and beverage industries. Spirit of concept

Executive Summary Majestic Café will provide a friendly, comfortable atmosphere where the customer can receive quality food, drink and service at a reasonable price. Majestic Café will offer a large variety of choice like Cappuccino, Latte, Espresso, Speciality Coffees and Cold Beverages.

The Majestic Café will serve deli-style breakfast sandwiches with the freshest ingredients, muffins, croissants, assorted home made pastries, coffee cake and other tasty treat. Majestic Café will also serve Afternoon Tea which will be launching first time in standalone café.

Company Strategy Purpose To be a leader in Coffee industry by providing enhance service, relationship and profitability. Vision To provide quality service that exceeds the expectations of our esteemed customer.

Mission q To exceed Customers expectation and satisfaction by offering safe and world best quality product and proficient service. q To be innovative and value add to our product and service.

Our Organizational Culture Our core value q Be Self Motivated and Positive Attitude, a sense of initiative and responsibility. q Always be creative and innovative. q To provide our customer with safe wholesome products and Proficient Service q Treat our customer with warmth and graciousness.

SWOT ANALYSIS STRENGTH q Pricing policy, wide variety of coffee and drinks. q Customers satisfaction with the quality and taste of Coffee. q Can be expand in Middle East. OPPORTUNITY q Market penetration in International countries. q Co-branding with other food manufactures.

WEAKNESS q Turn down in the economy, start-up cost, new business, no reputation. THREATS q Numbers of competitors are increasing. q Variation in coffee prices. q People started to become more health conscious.

STAFF – PHYSICAL TRAINING q Smile. q Manners. q Good posture. q Balance. q Talking skill. q Efficiency

STAFF – SKILL TRAINING q Familiar with our products. q Coffee culture. q Anticipate the Guest Needs q Cooperation and Leadership. q Team Worker q Team Player q 100 % Guest Satisfaction

Majestic Menu

Tentative MENU The Menu of the Majestic Café is very important to the overall brand image. It could be crucial in the battle of making the customer happier or losing them.

Tentative MENU Following is the brief of Majestic menu. q Breakfast, Lunch, Tea Time. . . q Mini Sandwiches-Quiches-Salads-Selection of Cheese Board q Specialty Drinks & Cold Beverages.

Tentative MENU q q q Breakfast. Salads. Desserts. Savory Snacks, Wraps & Sliders. Fresh Pastries.

Goals Our goals is to continuously build upon the top quality of our products, customer service, and store unique ambience, and to extend that experience to our potential customer.

OPERATION MANAGEMENT q q q EXPANSION STRATEGY. COMPETITIVE STRATEGY. QUALITY STRATEGY. PROCESS STRATEGY. LAYOUT STRATEGY. INVENTORY MANAGEMENT.

CONCLUSION Majestic Café success is achieved through a few factors: q Outstanding Quality and Knowledge. q Excellent service provided at the store. q Fast growth of new stores. These factors will not only increase the sales but also the reputation among the coffee lovers.

Contact us Tel : +974 -44500886 Fax : +974 -44500887 Bin Mahmoud Street , AL BOROOQ BUILDING 4 th Floor, Office 401 P. O. BOX 19954, DOHA, QATAR