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2012 Product Summary Premium Luxury Design With a 1 st in the world breakthrough 2012 Product Summary Premium Luxury Design With a 1 st in the world breakthrough air purification system, and an outstanding energy saving technology will ensure you a fresh, comfortable and healthy atmosphere. Add in with the rich luxury design to make your room more fabulous CLEAN Triple Air Purification ENERGY SAVING ALL DC INVERTER Stainless Clean Energy Saving 54 % UV Fresh Powerful Cooling Nano Titanium Wasabi Air Purifying Filter Quiet Operation Safe for Maintenance LUXURY DESIGN Rich Luxury Design

One of a kind Air Purification Triple Original Air Purification Method Combined… Hitachi ensures One of a kind Air Purification Triple Original Air Purification Method Combined… Hitachi ensures a premium air quality with its exclusive Triple Air Purification System. In addition to the Stainless Clean System, UV Fresh air purifier, and the Nano Titanium Wasabi Air Purifying Filter will strongly assist to keep the air extra hygiene, from the air intake to delivery. UV Fresh Nano Titanium Wasabi Air Purifying Filter Stainless Clean

Stainless Clean Stainless Air Duct Stainless Louver Stainless Pre-Filter Stainless Clean Stainless Air Duct Stainless Louver Stainless Pre-Filter

Why Stainless ? Keep Internally Hygiene, for a Truly Clean Fresh Air Supply ! Why Stainless ? Keep Internally Hygiene, for a Truly Clean Fresh Air Supply ! Did You Know ? ? Air conditioners will get very dirty on the inside? After years of usage, the dirt trapped inside becomes home for germs, nurturing bacteria and viruses, and contaminates room air. Conventional RAC after 10 Years Used NOT HEALTHY! Stainless Clean Plastic Air Duct Stainless Air Duct Plastic Louver Stainless Louver Plastic Filter Stainless Pre-Filter

Antibacterial Effect Antibacterial Stainless Suppresses 99. 99% bacteria ! Stainless Antibacterial Mechanism When bacteria Antibacterial Effect Antibacterial Stainless Suppresses 99. 99% bacteria ! Stainless Antibacterial Mechanism When bacteria come into contact with the stainless surface, the metal ions adhere to them and suppress their activity and growth. A surprising number of over bacteria is deactivated !! 99. 99% Staphylococcus aureus bacteria 24 hours Later… 25 Million JIS Z 2801 Plastic 17 Million Left Stainless Less than 10

14 Dust Free Stainless can Cut More Than HALF the Dust Accumulate Inside. Stainless 14 Dust Free Stainless can Cut More Than HALF the Dust Accumulate Inside. Stainless can thoroughly prevent dust from sticking. 54% less dust sticks to stainless material, than to plastic. Stainless Air Duct Plastic Air Duct Imag e Why is Stainless Dust Free ? ? × 500 Stainless steel has a flatter, sleeker surface that thoroughly prevents dust from sticking. Stainless steel generates almost no static electricity during operation and when the air conditioner is switched off.

Easy Clean and Reliable Just a SINGLE Wipe would Clean up Dust and Even Easy Clean and Reliable Just a SINGLE Wipe would Clean up Dust and Even Grease. Stainless not only prevent dust coverage, but also much easier to clean. Just a single wipe without water will let you remove dust on a filter. With its sleek surface, even dust that contain grease can be remove easily. Reliable Hygienic and Durable feature, Applied Professionally and Daily uses. The stainless metal applied to Hitachi air conditioner is known as highly hygiene and durable material. It is widely used for cooking equipment and kitchen ware in daily life, as well as professional equipments to be used under strict hygiene control. Cutlery Cooking Pots Kitchen Sink

Effect 3 - Easy Clean Just a SINGLE Wipe would Clean up Dust and Effect 3 - Easy Clean Just a SINGLE Wipe would Clean up Dust and Even Grease. Stainless not only prevent dust coverage, but also much easier to clean. Just a single wipe without water will let you remove dust on a filter. With its sleek surface, even dust that contain grease can be remove easily.

UV Fresh Air Purification Hitachi’s ONLY Air Purification Method, Deactivate 99. 99% Bacteria! 99. UV Fresh Air Purification Hitachi’s ONLY Air Purification Method, Deactivate 99. 99% Bacteria! 99. 99% Bacteria Deactivation ! UV Fresh Over 99. 99%

Nano Titanium Wasabi Air Purifying Filter Double the effect, Nano Titanium + Wasabi Air Nano Titanium Wasabi Air Purifying Filter Double the effect, Nano Titanium + Wasabi Air Purifying Filter Wasabi modified Nano Titanium solution applied Wasabi Sanitizing Effect The pungent component of wasabi is said to have a strong antibacterial and mold suppression effect, and has long been an important spice for fresh food like raw fish for sushi and sashimi. The new filter is coated with wasabi particles for even more powerful air purification. Unique Principal of Nano Titanium’s action The filter is packed with the incredibly small Nano Titanium particles (about 5 nm) to firmly catch and resolve bacteria. Highly dense particles prevent microbes from going through and deactivate them effectively.

Nano Titanium Wasabi Air Purifying Filter Powerful Antibacterial, Anti-Allergen, Mold Suppression and Odor Removal Nano Titanium Wasabi Air Purifying Filter Powerful Antibacterial, Anti-Allergen, Mold Suppression and Odor Removal ! Hitachi’s new Nano Titanium Wasabi Air Purifying Filter has been proven to effectively deactivate over 99. 99% of bacteria. Fungal growth is dramatically suppressed to keep your air fresh and free of mold at all times. Effectively deactivates harmful allergens such as dust mites and formaldehyde, which may cause allergic diseases such as asthma. Up to 82% odor removal in only 1 hour !

Energy Saving Outstanding Energy Saving The biggest benefit of an inverter system is energy Energy Saving Outstanding Energy Saving The biggest benefit of an inverter system is energy saving. Compared to non inverter models, Hitachi All DC Inverter model provide energy savings up to 50%!! How can Inverter save Energy ? With inverter technology, an air conditioner can automatically vary its power output to precisely maintain room temperature at a comfortable level. On the other hand, non-inverter models maintain the temperature by repeatedly switching power on and off, which consumes much more electricity.

All DC INVERTER Cost Saving The energy saving operation with ALL DC Inverter model All DC INVERTER Cost Saving The energy saving operation with ALL DC Inverter model will give you around RM 30* per month of electronic bill savings ! Instant Cooling Inverter technology enables high-powered start up, which lets you enjoy high-speed cooling up to 26% faster. Environment Friendly Inverter models emit much less CO 2 than conventional air conditioners. Save energy and save the earth at the same time!

ALL DC INVERTER Smooth, Quiet, Comfortable Hitachi’s Inverter model apply DC fan motor for ALL DC INVERTER Smooth, Quiet, Comfortable Hitachi’s Inverter model apply DC fan motor for both indoor and outdoor units. (ALL DC). Therefore, it is not only energy efficient, but also very quiet ! DC fan motor for indoor fan eliminates the bothering “buzz…” noise you could have heard from AC fan motor. Hitachi’s DC compressor features a “permanent magnet” motor while conventional motors cannot magnetize without electricity. As a result, Hitachi’s DC compressors deliver over 10% greater efficiency than conventional AC compressors. Also, the irritating “hum” caused by electromagnetic waves of AC motors are totally eliminated.

Comfort and Reliable Single tap on the button will instantly cool the room ! Comfort and Reliable Single tap on the button will instantly cool the room ! With its special anti-corrosion “green” coating, the Green Fin Condenser lasts up to three times as long as standard types. This coating assures better performance, durability and savings even in tough conditions such as those in coastal areas. Silent mode assure your good sleep night without hearing more than a whisper. Silent Operation Hitachi prides itself on meeting the highest international manufacturing standards and insists on using 100% metal housing to enclose and tightly seal its electrical and electronic components. This ensures there is virtually no possibility of fire spreading and posing a safety hazard to our consumers. Customer safety is Hitachi’s top priority. Hitachi’s outdoor units are rustproof thanks to a full coating of anti-rust paint from the top all the way to the base.

Luxury Design Shifting from a facility to a modern interior item. Using exclusive champagne Luxury Design Shifting from a facility to a modern interior item. Using exclusive champagne gold panel and dark champagne shimmering and transparent piece, the premium SX series is just more than a simple air conditioning facility. Its sophisticated design let it stand as a focal point in the atmosphere, to add in a scent of stylish luxury flavor in your modern interior style.