Loyola’s Worldwide Blog Project 2007
Purpose • Position Loyola as more than just a university, but as a successful, active, and worldwide community • Show far the Loyola community extends around the world • Create a personal setting where prospective students, current students, alumni, faculty, donors, etc… interact with members of the Loyola community around world. • Communicate Loyola’s mission of service to others. • Enable us to tell the Loyola story through individuals already “leading extraordinary lives. ” • Viral marketing, exposing Loyola to new audiences, sponsors, etc…
Key Project Elements • • • Identifying Participants Technology Behind The Program Creating An Audience Create Incentives For Participants Prepare Bloggers For Experience Follow Up
Identifying Participants Diversity was important • Location of the project (China, Rome, Peru, etc…) • Type of Project (ABI, Research, Travel, etc…) • Type of Participant (Student, Teacher, Alumni, etc…) • Ethnic Backgrounds Expose the incentives to as many people and organizations as possible Follow up with key departments to target individuals • Mission and Ministry, Anthropology Department • Career Center, International Programs Bloggers can be… • Students and Alumni • Faculty and Staff • Companies w/ Internships • Departments and Organizations
Technology Behind the Program • Outsource the blog software – www. TYPEPAD. com – $90. 00/month – unlimited blogs on your own domains – complete control over blog design, allows for branding of the blog and consistency throughout Loyola’s websites • Flash elements on the home page • Enabling technology for the bloggers
Creating an Audience • Flash File that interacts with the user • The links throughout the LUC website must be positioned so that we can maximize its usefulness • Possible media outlets – Traditional media (Exposing both the project and the participant to publishing opportunities) – Loyola Magazine – Online Magazines, Facebook – Conversations, Phoenix
Incentives for the Bloggers • Backpack with 4 -color embroidered Loyola University Chicago Logo • Travel wallet and passport holder • Currency converter • Frommer's Guide (tailored to your destination) • Travel Journal/Planner • The Smart Traveler's Passport: 399 Tips from Seasoned Travelers • Safe Travels First Aid Kit • $200 American Express Gift Certificate
Other Possible Incentives • Students studying • Faculty Research abroad/interning/trav – Stipend eling – Publishing exposure – Stipend • Departments/Organizati – Digital camera ons – Credit hours • Companies with – Free publicity and Internship Programs recruitment – Free marketing and opportunities exposure
Prepare Bloggers for the Experience • Help them understand the program’s goals • Train them on technology • Explain blog requirements: – Posting frequency, Images, Video, etc. . – Answering audience postings, Pre/Post Interview • Specific expectations, for example: – Prepare your initial blog by May 1 st (refer to form) – If your trip is less than or equal to 4 weeks, 3 blogs/week – If your trip is greater than 4 weeks, 2 blogs/week – Diligently address and approve comments – Upon return, recap your trip and reflect on how you haven brought back your experiences to Loyola – Try to post as many photos as possible • The web team reserves the right to edit anything that doesn’t • represent Loyola in a manner consistent with the projects goals
Follow Up • Ensure that the participants are meeting the requirements • Evaluate the participation in the project.
What have we learned? • Encourage ownership of the blogs by the bloggers • A blind sampling does not insure diversity • Some bloggers will need to be reigned in; some will need to be pushed. • We opened Pandora’s box
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