London 2012 Will it be regeneration of

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London 2012 – Will it be regeneration of renaissance in times of financial crisis? Debbie Sadd 5 th International Event Research Conference Gold Coast, Australia July 6 th -8 th Athens 2004 Opening Ceremony Photo credit: Lucretious, Stock. xchng www. bournemouth. ac. uk 1

‘the impact of an Olympic games on a host city is immense and profound and requires huge commitment by Governments, business and the community. The sporting programme of games lasts only 16 days, yet their successful staging is the result of years of dedication and hard work by literally thousands of people’ (Hall, 1992, p 36) But what about the post games period, What is interesting about the previous quote is that it makes no reference to post Games legacy, nor the opportunities for regeneration www. bournemouth. ac. uk 2

Present conditions & key opportunities from London 2012 (Olympic Delivery Authority, 2006) • Site derelict and polluted with 3 generations of under investment • Home to some of the most deprived communities in the country – 40% unemployed • In London Borough of Newham – 50% in poverty • Every stop east on Jubilee line, life expectancy drops by 1 yr. • Large pools of incapacity benefit www. bournemouth. ac. uk • Biggest regeneration project in Europe in 150 yrs • New town the size of Exeter • 40 K new homes, many for key workers • New schools, community and health facilities • Restored waterways and new wildlife habitats • World class sporting facilities for local use 3

Findings: What is legacy? ‘Imprint they leave’ (before, during and after) 5 legacy commitment areas – 2012 IOC Symposium Translation Alternative descriptors (benefits and impacts) www. bournemouth. ac. uk To make the UK a world-class sporting nation, in terms of elite success, mass participation and school sport To transform the heart of East London To inspire a new generation of young people to take part in local volunteering, cultural and physical activity To make the Olympic Park a blueprint for sustainable living To demonstrate that the UK is a creative, inclusive and welcoming place to live in, to visit and fro business 4

Games in Global economic depression 1. Bid – what promised 2. Delivery of infrastructure (on time and cost) 3. Costs and revenues post games 4. Legacies – are they being honoured 5. How to deliver a world class event in global recession – what has to give www. bournemouth. ac. uk 5

What is happening…. . London 2012 traffic lights • • IOC fixed income from broadcasting and top sponsors • infrastructure • www. bournemouth. ac. uk Ticket sales • Local sponsorship • Lottery income • Increased participation • Tourism indirect/direct • Event image/spectacle • Stadia Investment in elite performance • • Commercial investors (village) • Tax income security • Village • Urban renewal Investment in international inspiration • r 6

Olympic Regeneration or is it Renaissance in times of financial crisis? Thank you www. bournemouth. ac. uk dsadd@bournemouth. ac. uk 7

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