Loka The one stop mobile app for exclusive deals, events and rewards Powered by Proxama plc Delivered in Jersey by Bremaro Ltd.
High streets are evolving The high street is diversifying and becoming far more than just a shopping destination. Cities and towns are developing into vibrant destinations with cafes, restaurants, local events and tourist attractions to entice visitors back to the high street. The new, tech savvy, visitor demands far more from their high street than ever before, such as free Wi-Fi and other digital services. Merchants are embracing this change with new, innovative marketing techniques to entice customers in-store, with many retailers leveraging social networking and digital channels to engage their customers. Loka provides merchants and advertisers the opportunity to engage consumers while they travel in and around the islands. 2
Introducing Loka The one stop mobile service for exclusive deals, retail loyalty and information on the high street Watch the video 3
Loka for Merchants Independent & national retailers, leisure, hospitality, museums etc. Features Benefits § Sends offers and adverts from store front § Talk to new customers and attract them in-store § Digital loyalty stamp card § Entice existing customers to spend more § Listing in near me and map § Create loyal customers with increased frequency § Merchant portal to manage campaigns § 50 times higher click through rate than mobile ads § Campaign reporting and insights § Low cost of ownership and quick time to market § Optional - consumer journey insights in-store § Insights into your customers behaviours 4
Loka for Merchants Loka engages shoppers on their mobiles as they pass Loka beacons in your store Delivering exclusive offers and incentives to entice customers in-store and to buy more Neil Park, E-Commerce Manager, Jarrold & Sons (Norwich): “Being part of a city-wide mobile service gives us access to a large user base, helps drive footfall and appeal to a younger audience. ” 5
Loka - Already deploying in Jersey Since march 2015 we have been quietly rolling out the Loka Jersey Beacon and Merchant Network. The following represents a sample of the organisations, commercial and publically funded, that are already on board: Voisins De Gruchy Ashworth & Bird Randalls Salty Dog El Tico Lazin Lizard The Boat House The Navigator Nat. West Island Games Parish of St Helier Parish of St Aubins Jersey Airport Jersey Marinas Jersey Post JT Global Jersey Heritage Durrell Le Quennevais School Le Rocquier School 6 So Bar Mange Tout H Letto & Son Blush Cock & Bottle Chambers Hugo’s Lovin Spoonful Quicksilver
Engaging Content Loka is a innovative way to get your content in front of consumer via their mobile, without the costly investment into your own branded app. Special offers, events, rewards, social channels, video… the possibilities are endless. 7
Beacons A beacon is no bigger than a match box and is powered by two AAA batteries. Consumers don’t have to actually see a beacon to interact with it. It will send a signal of up to 50 meters and anyone with the Loka app on their phone will ‘virtually see’ it and receive your notifications. 8
Near Me All merchants are displayed within Loka according to the distance they are from the individual consumer. The closest is always top of the list! © Loka 2015 9
Media Network - Merchant Network RIGHT PLACE Engage consumers by messaging them as they move through the island come close to your business. RIGHT TIME Message consumers when they are looking for relevant information and offers. RIGHT FRAME OF MIND Attract consumers to your business rather than your competitors. © Loka 2015 10
Online Self-Serve Portal Using Loka for your marketing couldn’t be easier. © Loka 2015 11
Online Reporting & Analytics Weekly insight into: § Total Audience § Unique Engagements § Notifications sent § Click through rate § Notifications per Promotion © Loka 2015 12
Merchant Pricing Basic Premium Enterprise § § § 1 x Beacon¹ 1 x Collateral pack¹ Self-serve portal Weekly exec summary 2 -10 Beacons¹ 2 -10 Collateral packs¹ Self-serve portal Weekly exec summary Premium plus Customised promotions Performance pack² Price on Application No. Beacons Merchat Pricing 1 £ 35 2 £ 63 3 £ 90 4 £ 119 5 £ 140 6 £ 168 ¹ More beacons means more opportunity to engage consumers ² Footfall and performance monitoring 13 7 £ 196 8 £ 210 9 £ 237 10 £ 263
Download the Loka App i. OS & Android 14
Loka for Merchants Paul. Rostron@LOKA. je Gavin. Breeze@LOKA. je 15
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