LOGO www. themegallery. com HCHC Website Marketing and the Patient Revenue Cycle Patient Friendly Billing Presentation
LOGO HCHC Website A Decade of Change 1999 2004 2005 Developed 1 st HCHC Website ** Hosted Externally Formed Website Committee ** HCHC Website Redesign ** Hosted Internally Online Business Office ** Integrate Health Content 2006 2007 2009 Personal Health Manager ** Patient Portal Integrate Multi-Media Health Content ** 3 -D Tours ** Most Wired Website Redesign ** Implement CMS www. themegallery. com
LOGO HCHC Website Development The HCHC Technology R-evolution WHY? www. themegallery. com
LOGO www. hchc. org 1999 www. themegallery. com
LOGO HCHC Website Research Findings-Marketing Strategies v Movement toward a self-service society. v Our website could capture our customers at their defining moment of need 24/7. v We could promote our services and medical professionals by taking advantage of the unprecedented reach of the Web. www. themegallery. com
LOGO HCHC Website Goals v Improve customer satisfaction. v Provide better communication. v Empower self-service. v Vehicle to achieve our mission and vision. Mission: To advance the health of individuals and our communities. Vision: Being the healthcare provider and employer of choice. www. themegallery. com
LOGO www. hchc. org 2004 www. themegallery. com
LOGO HCHC Website Mid-Decade Evaluation v Attended the 9 th Annual Healthcare Internet Conference in 2005. This conference offered an insider’s look at important internet trends of the future. There is no doubt that the internet will play a critical role in the future of healthcare. v We learned that the HCHC website did offer key services and content that made it a valuable healthcare resource for our customers. www. themegallery. com
LOGO HCHC Website Key Web Services v Online Job Postings and Application v Online Bill Pay v Online Pre-Registration v Web Nursery v Patient Greeting v Information about Services and Health Care Community v Health Content www. themegallery. com
LOGO HCHC Website Online Business Office v Self-service tool for customers to more easily manage pre-registration of hospital services, access pricing information and conduct financial transactions. v Drive Website traffic through educational content, practical customer service tools, e-registration and e-payment functionality. v 24/7 customer service. www. themegallery. com
LOGO HCHC Website Online Business Office v Online Pre-Registration v Online Bill Pay v Online Insurance Update v Online Pricing Link v Online Patient Satisfaction Link v Personal Health Manager www. themegallery. com
LOGO Online Patient Pre-Registration Ready…Set…Go v Pre-registration gathering demographics. v Identify the date, time and type of service. v Inform patient to bring insurance card. v Communicate verification of insurance, authorization and certification process. www. themegallery. com
LOGO Online Bill-Pay Save time…stamps… gas. . . v Online service allows customers to pay their hospital bills quickly and securely. v HCHC accepts Debit or Credit Cards including: § Discover § Mastercard § Visa v HCHC takes every precaution to secure our customer’s information and protect their privacy. This online form is secured with SSL technology from Verisign. www. themegallery. com
LOGO Online Bill-Pay Statistics Month-Year Revenue Transactions Oct-08 3695. 46 32 Nov-08 3560. 63 31 Dec-08 3007. 95 26 Jan-09 3841. 48 37 Feb-09 3549. 44 25 Mar-09 2662. 56 27 Total 23396. 45 194 Average 3386. 25 30 www. themegallery. com
LOGO HCHC Website Cross-Media Marketing Including our website’s address in our existing advertising and on business cards allows us to direct our current and prospective customers to online services and information. These are people that want to learn more about our healthcare professionals and medical services we provide. www. themegallery. com
LOGO Online Customer Service Transparency Pricing-Iowa Hospital Price. Point is provided by IHA. This online tool allows pricing transparency for health care consumers. It gives consumers access to basic information about services and charges at Iowa hospitals and the ability to compare costs of care between other Iowa hospitals. www. themegallery. com
LOGO Online Customer Service Patient Satisfaction-Hospital Compare is a quality tool provided by Medicare. This tool helps health care consumers find out how well hospitals care for their patients. www. themegallery. com
LOGO HCHC Website Personal Health Manager Check. Up is a free, downloadable personal health manager that securely stores health information on our customer’s home computers. www. themegallery. com
LOGO HCHC Website Personal Health Manager v Track medical expenses. v Keep family health history. v Store medication history. v Log immunizations. v List allergies. v Set diet and fitness goals. www. themegallery. com
LOGO HCHC Website Online Education Resource The HCHC website isn’t merely a marketing tool or an online business office. It also serves the public by offering health education resources online that will lead to better healthcare for our community. www. themegallery. com
LOGO HCHC Website Patient Portal Pay Bill On-Line Update Insurance Information Hospital News / Calendar Job Postings Provider Directory Volunteer Opportunities Donations Pictures of Newborns 3 -D Tour of Hospital Preregister for Services Health Information / Education Maps / Directions Health News / Publications Patient Satisfaction Info Living Will Forms Services Index Ability to Create Medical History Specific Information on Alzheimer's, Dementia, Stroke, Cancer, Asthma, Depression, Diabetes, Gastrointestinal Diseases, Heart Disease, Hypertension, HIV / AIDS, Obesity, Pain Management, Substance Abuse, Women’s Health and much, much more. Chronic Disease Management (Manually Entered) - Asthma, Diabetes, Cancer, Chronic Obstructive Pulmonary Disease, Congestive Heart Failure, Heart Disease, and much more. www. themegallery. com
LOGO www. hchc. org Today www. themegallery. com
LOGO HCHC Website Statistics-Traffic August 1, 2008 -January 31, 2009 38, 321 visits came from 2, 199 cities and resulted in 73, 057 page views. *In 2007 there were 6, 970 visits resulting in 12, 884 page views. www. themegallery. com
LOGO HCHC Website Statistics-Traffic IOWA 20, 518 visits came from 156 cities. *Mount Pleasant -10, 328 Visits www. themegallery. com
LOGO HCHC Website Statistics-Top Content Pages Page Views % Page Views Home Page 23, 275 31. 86% Family Medicine Employment Opportunities 12, 422 17. 00% 8, 182 11. 20% Job Openings 7, 522 10. 30% www. themegallery. com
LOGO HCHC Website Statistics-Health Content Page Views % of Site Total 6, 563 8. 98% 1. Pregnancy Index 2. Spanish Pediatrics Glossary 3. Women’s Center Index www. themegallery. com
LOGO www. hchc. org The Future www. themegallery. com
LOGO HCHC Website Brainstorming v Electronic Check Payment Option v e. Statements v Online Account Management v Customizable Membership Page v Mobile Website v Social Networking v SMS Text Messaging Sometimes you get a brainstorm… Sometimes you only get clouds. www. themegallery. com
LOGO HCHC Website Contact Stacy Speidel Systems Administrator/Website Administrator Henry County Health Center 407 South White Street Mt. Pleasant, Iowa 52641 319. 385. 6118 speidels@hchc. org www. themegallery. com
LOGO www. themegallery. com HCHC Website Marketing and the Patient Revenue Cycle Patient Friendly Billing Presentation
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