Logo UC-Berkeley Strategic Computing and Communications Technology Software as a service (Saas) Group D Fong Hui Yun Kyung Jung Yijia Li Roxana Hernandez
o Who is the most successful provider of Saas? Company name
Salesforce. com o Founded in 1999 o Annual growth rate is over 80% o Went to IPO in 2004 Company name
Company name
o What happened here? Company name
Software Market Trend o Large enterprises: Company name
Software Market Trend(Continue) o Small-to-medium businesses: Company name
Software Market Trend(continue) Business Trend n Smaller package with flexible coupled component n n n Cost effective Easily deployed, reconfigured and updated Standardized industrial application Traditional enterprise Software n Delivered as a large package n n Charge high license fee High deployment and maintenance fee Company name
Web Services o Characteristic of Web Services n n n o Provide interoperability between various software application Standard interface on server Enable to run on disparate platforms Benefit of Web Services n n n Allow to share business logic, data and processes as services Reduce the software purchasing cost Form the technical foundation for software as service business model Company name
Software as a service (Saas) Traditional Software Build Your Own On-Demand Utility Plug In, Subscribe Pay-per-Use Company name
Comparison of business model Traditional packaged software o o Designed for customers to install, manage and maintain. Architect solutions to be run by an individual company in a dedicated instantiation of the software Software as a serivce o o Designed from the outset up for delivery as Internet-based services Designed to run thousands of different customers on a single code Company name
Traditional packaged Software o Infrequent, major upgrades every 18 -24 months, sold individually to each installed base customer. o Version control o Software as a serivce • Frequent, "digestible" upgrades every 3 -6 months to minimize customer disruption and enhance satisfaction. o Fixing a problem for one customer fixes it for everyone o May use open APIs and Web services to facilitate integration, but each customer must typically pay for one-off integration name Company work. Upgrade fee o Streamlined, repeatable functionality via Web services, open APIs and standard connectors
Hidden Cost Company name
o What’s the Challenge for Saas? Company name
Challenge One: Switching Cost Solution? Make customer happy! Other……? Company name
Challenge two: Limited flexibility Solution? Make everything customizable Application Exchange platform Others…. ? Company name
Challenge three: security and privacy Solution? be careful and professional as much as they can? Company name
o What kind of software is more amenable to be provided as a service? Company name
Applicability of Saas o Enterprise Software Application n n Perform business functions Organize internal and external information Share data among internal and external users The most standard type of software applicable to Saas model Example: Saleforce. com CRM application, Siebel On-demand application Company name
Applicability of Saas(Continue) o Single-User software application n n Organize personal information Run on users’ own local computer Serve only one user at a time Inapplicable to Saas model p Data security issue p Network performance issue n Example: Microsoft office suite Company name
Applicability of Saas(Continue) o Infrastructure software n n Serve as the foundation for most other enterprise software application Inapplicable to Saas model p Installation locally is required p Form the basis to run other application n Example: Window XP, Oracle database Company name
Applicability of Saas(Continue) o Embedded Software n n n Software component for embedded system Support the functionality of the hardware device Inapplicable to Saas model p Embedded software and hardware is combined together and is inseparable n Example: software embedded in ATM machines, cell phones, routers, medical equipment, etc Company name
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