Logo Design Contest Provincial Government of Khyber

+ Logo Design Contest Provincial Government of Khyber Pakhtunkhwa April 2 nd , 2012

+ Background n Access to safe water and environmentally sanitation services is a basic human right n Citizen’s of Peshawar have right to quality services from service providing entities but most are not happy with services n 7 institutions (4 TMAs, PDA, PHED and CB) providing services; none meeting any international standards n Need to improve services recognized by government. n Infrastructure Vs Institution ? ? ? Lahore Vs Peshawar n Committee constituted - Chief Minister approved the establishment of a new utility by 30 June 2012 n Branding essential for giving the new institution a fresh face and identity, for which this contest is being launched

+ Functions of New entity Water production and treatment Water distribution n Autonomous, progressive and delivering world class services to the citizens of Peshawar City n 3 -4 zonal offices, at convenient locations in the city, and a head office n Sewerage Part of city district government and future local government setup Wastewater treatment Health and Hygiene Drainage Solid waste collection and safe disposal Addressing customer complaints Billing and collection of tariff

+ Iconic Logos For thousands of years, humans have utilized symbology and iconography to communicate with one another. From childhood, we learn to associate symbols and icons with specific feelings or ideas. This is the same with branding, as logos come to embody the brand’s personality in the mind of the consumer. Brands take tremendous effort in creating emotional connections with the consumer, and logos are just one of the many ways they can communicate who they are. Some logos are so prevalent in society that they are instantly recognizble.

+ Tips n A logo is not just a mark – a logo reflects a business’s commercial brand via the use of shape, fonts, colour, and / or images. n A logo is for inspiring trust, recognition and admiration for a company or product and it is our job as designers to create a logo that will do its job.

+ Tips n First come up with the name, and then design the logo n Look at the logos of other businesses in the industry and think about how you want to differentiate your logo from those of your competition n Research!! n Focus on your message n Make it clean and functional. Your logo should work as well on a business card as on the side of a truck. A good logo should be scalable, easy to reproduce, memorable and distinctive. n Use your logo to illustrate your business's key benefits n Don't use clip art – it’s too easy to copy! Be creative.

Contest Overview + n Committee will shortlist winners and nominate for cash prize worth to Rs. 100, 000/-(Rupess One Lac only) n Full package (Logo, common & brand name, acronym and letter head) n Certificates for best design in following categories. n Logo Common name (Pushto!!) Brand name Acronym n Letter head n n Deadline for Entries: April 2 nd 2012 n Certificate and shield from Chief Minister of the province and other rewards

+ Judging Process n Sub-committee of 3 members from larger committee will prepare shortlists which will be presented at highest provincial forum n To ensure transparency and quality of selected design, a few renowned artist(s) from the province will be engaged as advisor(s) n Finalists will be announced in a large ceremony and presented with plaques, certificates and other awards for their participation and achievement.

+ Requirements n All General Public from private / public sector irrespective of their position can participate in the Logo Contest. n Only full package entries will be accepted n Multiple entries by one individual are allowed n Submission via email as a scalable vector graphic in EPS format, JPG and PDF n All entries must include black and white as well as color version n Email must include filled out submission form

+ Requirements n Letter head must contain header & footer with name (brand and/or common) of utility, logo and space for its official address (s) i. e. street address, phone, fax, email and website. The entrants may use a imaginary address, in their entry, that will be replaced with actual address once utility came into existence (before 1 st July 2012). n The logo must not be photographic n The logo must also contain the name of the utility (brand and/or common). n The logo must not contain any other text/letter besides that reflects name (brand or common). n Further details on submission requirements provided in Contest Documentation

+ Guidelines n Use simple but attractive words reflecting the functions of the proposed Authority n The brand name, common name & acronym can be in Pushto, Urdu, English or a combination of any of these, e. g. the common name may be in Pashto while brand name may be in English. n Proposed name should reflect the area of jurisdiction for which it is being developed n Proposed name and its acronym is unique & original, and is not similar to that of similar organizations working across the World

+ Guidelines n Flexibility is a key requirement, including the need to resize easily and to look good in black and white as well as color. n The final version of the logo will need to be suitable for high quality printing. n The logo needs to look good and reflect cultural heritage and values of the province/city. n The logo may incorporate other imagery, abstract symbols or a catchphrase, so long as the name of the utility is included somewhere in the logo.

+ Existing Logos

+ Examples