Local Lead Gen Ad Hustler Amanda Orson

Local Lead Gen Ad Hustler & Amanda Orson

Stats & Facts • 90% of consumer purchases are made within 20 miles of where people live or work ~Kelsey Group • Spending on digital media for local advertising will grow about 19 percent through 2014 ~Clickz 75% of new-vehicle buyers in 2008 began their purchase with Internet-based research. ~J. D. Power & Assoc. 60% of all purchases begin with internet research. ~Pew Internet

What Is It? Local lead gen is generating leads for local business through a variety of methods.

Understanding Local Businesses Where Do They Spend Their Ad Dollars? • Print (Mostly Newspapers) • Radio • Cable • Direct Mail • Outdoor Advertising • Phone Book

Why Don’t They Just Do It Themselves? • Little to no knowledge about the net • Complicated • Can’t afford testing • Don’t know where to start

Secret Formula Targeted Traffic + LP = Leads Sell Leads For Profit

Traffic Sources • Search Engines (Paid) • Search Engines (Content Network) • Search Engines (Organic) • Facebook Ads • Myspace Ads --------- • Independent Media Buys • Network Media Buys s ng i eti G targ EO ! Y KE

LP vs Website LP Advantages Website Advantages Tracking Domain Age Easy To Update Better QS For PPC Easier Testing You Maintain Control

Tracking Emails Mail Forwarders Hosted Forms (Logiforms • Wufoo) Lead. Mesh Phone Calls Tracking Numbers (Local or Toll Free) Voice. Star • 800 Response • If. By. Phone • Mongoose. Metrics Twilio • Google Voice

Proven Local Lead Gen Niches Automotive Auto dealers Motorcycle dealers Auto Financing Auto Repair Car Rental Window Tinting Legal Lawyers Divorce Lawyers Bankruptcy Personal Injury Estate Planning Business Formation Insurance Car Life Health Dental Independent Agents Annuities Profession Services Accountants/CPAs Financial Planners Consultants HR Specialists Real Estate Realtors Home Inspectors Home Appraisers Mortgage Brokers Real Estate Investors Foreclosure/Short Sale Movers Events Florists Catering Photography/Videography Disc Jockeys Weddings Limousine Personal Chefs Misc Child care Veterinarians Pet groomers Tattoo shops Karate Health and beauty Hair salons Nail salons Day spas Cosmetic Surgery Dermatologists Tanning Chiropractors Dental Gyms Personal Trainers Weight loss specialists Dieticians Massage Therapists Education Private schools Technical training centers Vocational training Travel Agents (yep, they still exist) Small non chain hotels Resorts Timeshares Construction/Home Services Air Conditioning/Heating Handyman Heating And Cooling Housekeeping/Maid Services Painters Plumbers Bathroom Remodeling Kitchen Remodeling General Contractors Pest Control Carpet Cleaning Decks & Porches Pools & Spas Roofing Fencing Landscaping Siding Flooring Locksmiths Glass repair Security Systems Interior Designers Home Theater Services Chad From CDF Networks Is The Man

Original Car Landing Page

Revised Car Landing Page

Revised Car Landing Page Results Total Ad Dollars Spent: $32, 133 Clicks: 19, 537 Email Leads: 852 Phone Calls: 647 Vehicles Sold: 68 Approximate Vehicle Sale Price: $25, 000 Total Revenue: $1, 700, 000

Sample Landing Page - HVAC

Sample Landing Page – Used Cars

Positives of LLG • Low Competition • Services Offered Often Times Fills a Consumer Need • True Business Model That Isn’t Going Away • Low Overhead and Initial Startup Cost • Service sells itself

Negatives of LLG • Clients Are Stupid • Why Is My Ad Not Showing? • Small Businesses Cannot Close The Sale • Clients are Flaky • Clients are Needy • Lack Of Scalability/Lead Capping • Constant Innovation of Web Technologies

Pricing Models Per Lead Per Sale Hybrid Management Fee Use Your Imagination

Take Home Tips • Facebook is amazing for demographic research. (Data doesn’t lie). • Let the client say how much they can pay for the lead first, then negotiate if needed. • Lead Spoilage; client needs to respond while customer is still in “buy mode”. • Begin your business with your friends and contacts first; word of mouth works. • Lots of room for client service upsells if you want it: Google Places management, SEO / SEM work, etc.