Local Development and Small Enterprises: Business Growth through Economic Cooperation between Sibenik-knin and Tuscany: quality, tradition and innovation _________________________ Šibenik 24 giugno 2005 Dr. Manuela Bigi – Toscana Promozione
Tuscany: many good reasons! Šibenik 24 giugno 2005 • 22. 993 km 2 of surface • 633 km of coast stretching along the Tyrrhenian Sea • 191 km of beaches • 67% hills • 25% mountains • 8% flatland
Population • 3, 6 million of people • 51, 8% women Šibenik 24 giugno 2005
Artistic heritage Šibenik 24 giugno 2005 • 479 museums • 198 theaters • 5000 historic dwellings • 300 archaeological sites • 953 libraries • 4000 castels and fourtresses • 800 historic gardens
Love for the environment • 33 regional reserves • 3 regional parks • 3 national parks • 35 State reserves • 25 protected areas • 4 protected areas along rivers and lakes Šibenik 24 giugno 2005
Tourism and receptivity Šibenik 24 giugno 2005 • 10 million visitors • 38 million tourists • 7000 accomodation facilities • 400 beds • 25 spas • 650 hotels in natural spas
Treasures of the land • • • Šibenik 24 giugno 2005 Oil Wine Mushrooms Chestnuts Salamis Cheese
Underground • • Šibenik 24 giugno 2005 Marble Alabaster Iron Pyrite Mercury Copper Soffiones …. .
The economic structure and sectors • 387. 000 industrial SMEs • 61 billion Euro (40% of tuscan GDP) – Textiles and clothing – Leather goods and footwear – Gold-work and jewelry – Marble and tiles – Furniture – Crafts: ceramics, porcelain, glass, crystal Šibenik 24 giugno 2005
The economic structure and sectors – Pharmaceuticals and biotechnology – Chemicals – Electrical appliances, electric and electronic components – Robotics – Telecommunications and information technology – Automotive components and mechanical equipment Šibenik 24 giugno 2005
Tuscany: tradition, innovation and quality Šibenik 24 giugno 2005 • • Positive Business climate Great sectorial diversification Clusters and networkink of SMEs Export abilities Infrastructures Good quality of life Political stability Tuscan Brand Promotion
Toscana Promozione The culture of doing, the beauty of experiencing Šibenik 24 giugno 2005
The mission Toscana Promozione was set up in 2002 by initiative of: • Regional Government of Tuscany • Union of Chambers of Commerce of Tuscany • Italian Ministry of Industry • Italian Trade Commission • Italian State Tourist Board Šibenik 24 giugno 2005
The mission • Regional Public body, acting as “special Agency” supporting Tuscan SMEs and the territory: • • Šibenik 24 giugno 2005 Efficiency Speed Professional skills Local and international networking
The actions of Toscana Promozione ØDirect promotional actions: Toscana Promozione plans, organizes and coordinates the participation of Tuscan companies in the most important national and international trade fairs and events which optimize the “Tuscan Brand”. The promotion activities are directed to promote the “Tuscan economic system”, with particular reference to SMEs: industry, craft, agribusiness and tourism Šibenik 24 giugno 2005
The actions of Toscana Promozione • Management of European and regional funds in the field of internationalisation and promotion of foreign trade • International Economic cooperation. The Agency organizes economic missions, workshops, and meetings with foreign delegations representing institutions and businesses, in order to develop partner-matching for those companies which plan to invest in developing Countries and transition economies. It acts as supporter for the internationalisation of SMEs and of Tuscan industrial district. It offer technical assistance and training foreign economic bodies and local administrations. Šibenik 24 giugno 2005
The actions of Toscana Promozione • Attraction of foreign investments. Promoting the attraction of innovative and quality investments in the Region and the Tuscan Offer on the main international markets (Europe, Usa, Canada, China). It develops a service of assistance and first guidance for all foreign companies which would like to settle in Tuscany and for Italian companies abroad. • Organizes and manage the opening of Tuscan Offices abroad in order to directly support businesses in those countries – At the moment New York e Shanghai. Šibenik 24 giugno 2005
The actions of Toscana Promozione host the Regional Desk for the internationalisation of business, the one-stop-shop SPRINT TOSCANA • SPRINT was set up by an agreement of Italian Minister of Foreign Trade, Tuscany Region, the Italian credit export Agency (SACE), the Italian State Financial Institution (SIMEST) • SPRINT support companies though qualified services in the field of foreign trade, credit, insurance, financial facilities, markets, tax laws etc. • It operates through a network of offices located within Chambers of Commerce and Trade Associations. Šibenik 24 giugno 2005
Some data! 2001 -2004 100 total 156 total 262 total 268 total 298 80 60 92 40 71 72 67 66 55 60 20 92 43 65 54 78 80 48 30 11 0 2001 2002 Agrifood Šibenik 24 giugno 2005 Industry 2003 Tourism From 2003 to 2004: + 14% 2004 Integrated promotion
Some data! 2004: 7. 500 economic operators supported 4. 400 small companies involved in promotion activities Ø 3. 100 small companies supported by internationalisation services of Sprint (training and consulting serviced) Ø From 2003 to 2004 : + 34% Šibenik 24 giugno 2005
2004: how companies contacted Toscana Promozione Šibenik 24 giugno 2005 (*) Other: personal contacts, local administrations etc.
International network • Networking with Foreign Local Development Agencies • Toscana Promozione’s Offices abroad • Italian Embassy • Italian Foreign Trade Office (ICE) • National Tourist Board (ENIT) Šibenik 24 giugno 2005
NEW YORK (29 MARZO 2004)… … SHANGHAI (13 NOVEMBRE 2004)… … E PRESTO MOSCA E FRANCOFORTE Šibenik 24 giugno 2005
TOSCANA PROMOZIONE How to keep in touch: Dr. Manuela Bigi The Economic Promotion Agency of Tuscany (APET) Villa Fabbricotti Via Vittorio Emanuele II 62 -64 Florence – Italy Tel. 0039 055 462801 Fax 055 4628090 E-mail: m. bigi@toscanapromotzione. it www. toscanapromozione. it www. investintuscany. it www. sprintoscana. it Šibenik 24 giugno 2005
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