LLC UTILlight Service Assignment 1 Part 2 Kate

LLC “UTILlight Service” Assignment 1 Part 2 Kate Fursova Ekaterina Yuraga Jane Kaspruk 2011

Geographical market • The whole city of St. Petersburg

Planned market share • approximate market share can range from 0, 01 – 0, 015 • the supposed market share can expand

Potential customers Several criteria for selection: • large companies and legal entities • companies and entities are to posses their own territory, place of location. • any type of company

Potential competitors Companies which • Sell energy saving lamps; • Sell any other artificial light sources; • Provide illumination in offices; • Utilize lamps and other poisoned waste

Potential partners • the most appropriate suppliers of lamps (Toshiba and Phillips). • utilizing factories. • In the long-term perspective we foresee partnership with under construction plant which will be built by 2013.

Costs range

Advertising The two-level advertisement policy: • companies/organizations-oriented -first special contract -distribution of pamphlets -ads in business editions -website • recognizable among ordinary people -allocation of ads on banners, affiches

Thank you for attention!