LLC UTILlight Service Assignment 1 Kate Fursova Ekaterina

LLC “UTILlight Service” Assignment 1 Kate Fursova Ekaterina Yuraga Jane Kaspruk 2011 Ваш логотип

Geographical market • The whole city of St. Petersburg Ваш логотип

Planned market share • approximate market share can range from 0, 01 – 0, 015 • the supposed market share can expand Ваш логотип

Potential customers Several criteria for selection: • large companies and legal entities • companies and entities are to posses their own territory, place of location. • any type of company Ваш логотип

Potential competitors Companies which • Sell energy saving lamps; • Sell any other artificial light sources; • Provide illumination in offices; • Utilize lamps and other poisoned waste Ваш логотип

Potential partners • the most appropriate suppliers of lamps (Toshiba and Phillips). • utilizing factories. • In the long-term perspective we foresee partnership with under construction plant which will be built by 2013. Ваш логотип

Costs range Ваш логотип

Advertising The two-level advertisement policy: • companies/organizations-oriented -first special contract -distribution of pamphlets -ads in business editions -website • recognizable among ordinary people -allocation of ads on banners, affiches Ваш логотип

Thank you for attention! Ваш логотип