Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”
Event Sponsorships
Example
Process • Locate events (geographic/industry relevant) • Get in touch; offer to sponsor them • Often, $1 -500 = permanent link from a good page • Added benefits – networking, goodwill & branding
Charitable Donations
Example
Process • Find Nonprofits/Charities Online • Locate their sponsorship page/links • Check that links pass juice; then get in touch • Don't use standard donation forms – make sure to personally check about being listed on the page • Added benefits – goodwill, branding, helping people
Website Purchases
Example
Process • Find Relevant Websites to Buy • Negotiate Ownership • Create Relevant Links that Help with Your Needs • Sitewides – good for raw link juice (PR/m. R) • Targeted – good for individual rankings
Content Buying
Example www. onlywentworth. org to www. buddytv. com/wentworth-miller. aspx
Process • Identify Valuable, Well-Linked-to Content • Negotiate Purchase • 301 to Your Site and Host (preferrably subdirectory)
Viral/Linkerati Traffic Buying
Example
Process • Identify/Create Viral-Worthy Content on Your Site • Find Relevant Viral Traffic Sources • Stumble. Upon • Techmeme/Memeorandum/We. Smirch • Techcrunch (other niche blogs) • Buy Traffic/Ads • Measure/Improve “link acquisition” Conversion Rate
Blogger Product Reviews
Example
Process • Meet Bloggers in Person, through Contacts • Send Bloggers Free Stuff • Follow Up with Email • Don't Ask for a Link; Ask for a Review • The Smaller the Blogger and the Bigger your Brand, the more likely you'll get the review
Content Partnerships
Example
Process • Identify Sources that Could Use Your Feed/Content • Get in Touch and Offer to Power for Free • If You Really Want it, Offer to Pay for the Branding • Make Sure to Get Live Links
Blog Incubation
Example
Process • Put Out Ads for Bloggers • Have Them Use Existing Sites or • Give them a Marketing Plan to Grow their New Blogs • Explain the Messaging/Marketing You Want • Turn 'em Lose
Get in touch: rand@seomoz. org Helpful Resources: www. seomoz. org/dp/pubcon 2008 (SEOmoz's Pubcon Slides) www. seomoz. org/blog/the-art-of-buying-links-under-the-radar
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