Limited Brands Kevin Hill Melissa Burke Jenny Mc

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Limited Brands Kevin Hill Melissa Burke Jenny Mc. Intyre

Limited Brands Les Wexner founded Limited Brands in 1963 4000 stores, including seven retail brands

Seven retail brands including: VICTORIA’S SECRET EXPRESS: WOMEN AND MEN BATH & BODY WORKS THE LIMITED THE WHITE BARN CANDLE COMPANY AURA SCIENCE HENRI BENDEL

VICTORIA’S SECRET

In the beginning…. . Headquarters in Columbus, Ohio 1982 opened its doors and mailed its first catalogue to the public 1998 VICTORIASSECRET. COM made it possible to view and order items 24 hours a day, 7 days a week. Profitable since day one!!!! 1999 First online fashion show LIVE

Mission Limited Brands is commited to building a family of the world’s best fashion brands to create sustained growth of shareholder value by focusing its time, talent, and capital on the highest return opportunities.

Policies “Do what is right-regardless of the circumstances” Les Wexner RESPECT INCLUSION THE WAY WE DO THINGS

Community Commitment In the last five years Victoria’s Secret, along with sister companies, have: • Contributed almost $60 million to community organizations • Provided more than 100, 000 hours of tutoring to inner-city kids • Led the Columbus and New York communities in per capita giving to the United Way

What does VICTORIA’S SECRET offer? Bras Panties Sleepwear Hosiery Skincare Personal Accessories Perfume Cosmetics Clothing

SIZE DOES MATTER!!! In stores only sizes B-DD bra sizes are offered and sleepwear is offered up to extra large. While on the catalogue and online, smaller and larger sizes are available

Quality • Fabrics: Rayon, polyester, cotton, lace, and silk • Gauges: (of underwire) 12 - 18

Why do you buy VICTORIA’S SECRET? Survey results……….

Awards and Recognition 1998, 2000 -2003 - Nicholas Awards Competition “Best in Industry” 2001 - Tri. Versity Top 100 Retailers 2001 - Nicholson Awards Competition Intimate Brands 2003 - Limited Brands Named Worlds Most Admired Specialty Retailer 2003 - Electronic media: Web Site Masters Award

Marketing In 1995 Ed Razek was appionted to Chief Executive Officer of Victoria’s Secret. He was given the challenge of how to market racy women’s apparel……

The Answer That Worked!!!! “Make it edgy and mainstream…. This tongue-in-cheek idea of designing the male’s fantasy’s view of women…that just doesn't fly. Men shop two days a year; Valentine’s and Christmas Eve. Women shop all the time. ” Ed Razek