LIFESTYLE CHANNEL AGENDA LIFESTYLE CHANNEL

LIFESTYLE CHANNEL

AGENDA LIFESTYLE CHANNEL • • F 15 Recap & Insights F 16 Objectives • Summary & Targets • Product presentation – Live /

F 15 RECAP & INSIGHTS

UK&IR LIFESTYLE CHANNEL F 15 / RECAP Main take aways: -7% Outdoor • Online JD/SIZE/FOOTASYLUM/ ASOS LED GROWTH • REGIONAL TIER 1 ACCTS. • LOW BASE IN F 14 / 21% MIX F 15 • FOIL TO OUTDOOR – NO SG CHANNEL +59% Department Store -1% Lifestyle +235% FW 15 Retail Partnership 0% Specialty Other -26% FW 14 -31% Sporting Goods 0 10 20 30 40

KEY INSIGHTS F 15 / LIFESTYLE ACCOUNT TYPE • • • Growth in Strategic/key/specialist accounts JD/FA/ASOS drive volume. Field accounts as regional heroes. . Triads/End/Urban Industry CATEGORY • • • £ 7. 7 m Lifestyle 21% of mix…. . 70% Outdoor Channel. Initial traction in youths OTHER KEY INSIGHTS • • Brand health extremely strong in this channel. Opportunity to position for Footwear within these accounts.

F 16 OBJECTIVES

F 16 OBJECTIVES / LIFESTYLE ACHIEVED BY… GROWTH OBJECTIVES FOR F 16 • Control Lifestyle Growth. • Drive segmentation between lifestyle/outdoor channels to maximize differentiation. LONDON – DUBLIN - EDINBURGH • Boost key city attacks. F 15 KEY INSIGHTS • Improve Brand Retail Presentation. • Re-introduce Thermoball in a lifestyle option • Grow Strategic, Key, Experts by +50% F 16 ACTIONS

F 16 TARGET

F 16: SALES TARGET / LIFESTYLE 14 £ 11. 9 m £ 7. 7 m 12 TB 10 8 TB 6 4 11. 7 7. 6 2 0 FW 15 FW 16 +54%

PRODUCTS

THERMOBALL / PRODUCT

THERMOBALL / PRODUCT BUILD OUT THERMOBALL HIKE SNOW MOUNTAIN ATHLETICS LIFESTYLE 13 STYLES/ +3 VS F 15 4 STYLES/ NEW 2 STYLES / NEW 3 STYLES / NEW

THERMOBALL / DISTRIBUTION < LIFESTYLE DRIVEN > < PERFORMANCE DRIVEN > T 1 & T 2 OUTDOOR SPORTING GOODS SPECIALTY RETAIL DEPARTMENT STORE THERMOBALL STEEP THERMOBALL MOUNTAIN ATHLETIC THERMOBALL LIFESTYLE THERMOBALL HIKE 1 ALL TIERS THERMOBALL HIKE 2 LIFESTYLE

F 16 PRODUCT STORIES

THERMOBALL / BUSINESS OVERVIEW PRODUCT THERMOBALL OBJECTIVE SUPERCHARGE THE BREAKTHROUGH ALTERNATIVE TO DOWN ACROSS CHANNELS MARKETING IN-STORE ACTIVATION / USER GENERATED CONTENT WINDOWS & 4 WALL & VM WHOLESALE TOOLBOX. TARGETED MEDIA DISTRIBUTION M & W THERMOBALL PLUS HOODIE EXPANSION OF THERMOBALL INTO: LIFESTYLE N. DOORS TURNOVER £ 100 k, across selected doors WHL CAPITALIZE IN PRODUCT EXPANSION & DIFFERENTIATION PSS 27 Styles F 16 vs 10 Styles F 15 DTC ECOM OPPORTUNITY ACROSS EXPLORE – TRAIN – LIVE

MOUNTAIN JKT + DENALI / TIER 1+2

MOUNTAIN JKT + DENALI / DISTRIBUTION < LIFESTYLE DRIVEN > < PERFORMANCE DRIVEN > OUTDOOR SPORTING GOODS SPECIALTY RETAIL DEPARTMENT STORE LIFESTYLE T 1 & T 2 T 0 ALL TIERS LIFESTYLE Capsule LIFESTYLE Core

BACK TO SCHOOL / PRODUCT

BACK TO SCHOOL / DISTRIBUTION < LIFESTYLE DRIVEN > < PERFORMANCE DRIVEN > SPORTING GOODS SPECIALTY RETAIL T 1 & T 2 OUTDOOR ALL TIERS HIKE 2 LIFESTYLE Core EQUIPMENT ADVENTURE TRAVEL DEPARTMENT STORE LIFESTYLE

SUMMARY

MOUNTAIN JKT + DENALI / TIER 0 EXCLUSIVE

F 16 OBJECTIVES / LIFESTYLE GROWTH OBJECTIVES IN F 16 • Control Lifestyle Growth. • ACHIEVED BY… Drive segmentation between lifestyle/outdoor channels to maximize differentiation. • Boost key city attacks. • Improve Brand Retail Presentation. F 15 KEY INSIGHTS • Re-introduce Thermoball in a lifestyle option • Grow Strategic, Key, Experts by +50% F 16 ACTIONS F 16 SALES MEETING