Levi Strauss Презентации ученицы 6 класса Савенковой Сони

Levi Strauss Презентации ученицы 6 класса Савенковой Сони

Levi Strauss was born on February 26, 1829 in Germany, in the Bavarian village. But in June 1847 he moved to New York where he has settled numerous, as in all Jewish families, relatives. The young man is learning English, helping senior in their melkotorgovom business. With the discovery of gold deposits in California gold rush began. From the first wave of enthusiasts in California went one Shurinov Levi Strauss. In 1853, it was followed by himself.

Merchant Levi Strauss arrived in San Francisco, not empty-handed. With him was a large canvas for cargo vehicles and tents. Durable canvas - an indispensable material for all kinds of huts. And San Francisco, the gold rush - it was a solid tent city. Levi expects to sell the canvas and open their own store of "one thousand one little thing. " Delivery of goods, it has agreed in advance with the rest in New York brothers.

Levi quickly realized that attacked truly a gold mine, though for a moment that he did not have to stoop to the mines. Soon the whole town talked about the miracle pants from Levi (in English Levi'S), which destroys not. The number of orders grew like a snowball. Levy threw his tent and moved to the present store on Sacramento Street, 117. And in 1856, there appeared a sign: Levi Strauss & Co. Under the proud C °, that is, "the company" means the Levi brothers Jonas and Louis, and their brother-in-law David and Uylyam. But leadership in the family business certainly passed to Levi. He goes to camps miners, collecting customer feedback. Some spoke of the need to reshape some of the pants, the other would get a strong belt loops, and others dreamed of sealed pockets of which did not wake up to the golden sand. All this taken into account when developing new models from Levy.

His fortune was estimated at six million dollars. In our times, given the almost century of inflation, it would have certainly had a billionaire. As the children of Levi Strauss was the firm went to his four nephews. President was the eldest of them, Jacob Stern.