let them play make them buy social game

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let them play, make them buy: social game opportunities for marketing of everything Alexey Kostarev, CEO & Co-founder

traditional media have been a one-way communications channel traditional media 2

social media are a new communications channel social media wider audience 3 feedback interactive user generated content fast

plenty of information makes it hard to catch social media users’ attention … but word-of-mouth recommendations settle the matter 4

general “recommendations” in social networks are useless 5

how to reach and “hit” your target audience? 6

tremendous growth in social gaming provides great marketing opportunities 7

every social game is already well-targeted at specific audiences 8

huge audience is involved in social games 50% of all social network users 2009 2010 2012 185 M 300 M 500 M 17 M 29 M number of social gamers 9 Sources: All. Facebook, 2010; J’son & Partners, 2010; reports of i-Jet Media research group

weekly audience: social games vs. telecast million users Facebook social games TV 10 Sources: tvbythenumbers. com; socialbakers. com; reports of i-Jet Media research group. Week ending February 13, 2011.

among social gamers 19% addicted 69% women 11 20% paid for in -game benefits 50% consider ads useful Sources: All. Facebook, 2010; reports of i-Jet Media research group

social games greatly retain the audience 60 M DAU 927 M hours/month of collective game-time 12 421 300 M min/month MAU 50% of all log-ins Sources: All. Facebook, 2010; reports of i-Jet Media research group

social games provide marketers with instantaneous feedback social games ‘I’ll buy!’ business ‘Tedious’ ‘Not for me’ 13 consumer

marketing sales are to greatly prevail in the social gaming market 2015 2010 14 Source: reports of i-Jet Media research group

brand integration into social games 15

banner advertesement 16

offer walls 17

recent ad deals Cascadia Farms; Microsoft Bing; Mc. Donald’s; Dream. Works; Farmers Insurance; Columbia Pictures Microsoft; Trident; Cheerios Sims (EA); Madden (EA Sports) Unilever (Dove; Breyers) Honda CRZ; State Farm; Toyota Prius; Tire. Buyer Pepsi; M&Ms; Kotex 18 Sources: NM Incite; reports of i-Jet Media research group

Thank you for your attention! @i. Jet. Media alexeykostarev@gmail. com

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