Lesson Three Michael dell s two-billion-dollar dream Michael

Lesson Three Michael dell's two-billion-dollar dream

Michael dell's two-billion-dollar dream Part One: Background Information Part Two: Language Study Part Three: Text Appreciation Part Four: Topics for Discussion

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream Part one art Background information I. Reader’s Digest II. Fortune 500 III. University of Texas IV. The Houston Post V. Thanksgiving VI. Michael Dell

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream I. Reader’s Digest Large Print Edition: America's Most Popular magazine, with over 50 million readers. Each issue is packed with easy-to-read articles that help everyone lead better and more healthy lives. The richness and diversity of the Reader's Digest Magazine is one of America's last great values in large easy-to-read print. 12 Issues Published Monthly Cover Price: $39. 00 Related Categories: Entertainment & TV News To be continued on the next page.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream I. Reader’s Digest The magazine was the brainchild of William Wallace (1889 -1981) and his wife, Lila Wallace (1887 -1984). They had long held that much American journalism was too verbose and that too many interesting stories escaped public attention because they appeared in small, specialized magazines. They believed there might be a market for a digest-sized magazine that both reprinted and condensed articles originally published elsewhere. After failing to interest any publisher, the couple decided to put out the magazine themselves and printed 5, 000 copies from their Greenwich Village apartment. To be continued on the next page.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream I. Reader’s Digest The first issue of Reader's Digest appeared in February 1922. In 1929 the magazine, which had been sold exclusively by mail, first appeared on newsstands, and its circulation reached 62, 000. During the 1940 s and 1950 s the company expanded circulation to Latin America and Europe and launched the Reader's Digest Condensed Books division. To be continued on the next page.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream I. Reader’s Digest The magazine began to include advertisement only in 1955 and never accepted ads for tobacco products; alcoholic beverage advertising was permitted in 1979. The magazine underwent a stylistic makeover in 1998, adding more photographs and artwork and moving the table of contents off its traditional place on the front page. In 2002 the magazine had 12 million subscribers and the Reader's Digest Association had revenues of $2, 400 million. There approximately 1, 000 workers at the global headquarters in Chappaqua. The end of Reader’s Digest.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream II. Fortune 500 Fortune Magazine is published biweekly and may also publish occasional extra issues. The 500 richest people in the world listed by Fortune Magazine on annual basis. The complete list includes detailed company and industry information, top performers and CEOs, and also views company profiles and up-to-the-minute stock performance. Dell’s name appeared on the list for the first time in 1992, thus becoming the youngest CEO of a company ever to earn a ranking on the Fortune 500. To be continued on the next page. More Pictures

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream II. Fortune 500 BMW （德） Logo of UPS （美）包裹联合服务公司 IBM (International Business Machinery) （美）国际商用机器公司 Motto: "You invent, you build, you sell. " What IBM will do is that you go out and you listen, you solve, you craft. It's different. The end of Fortune 500.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream III. University of Texas The University of Texas in Austin is a major research university with more than 48, 000 students, 2, 700 faculty and 17, 000 staff members. From teaching and research to public service, the university’s activities support its core purpose: To transform lives for the benefit of society through the core values of learning, discovery, freedom, leadership, individual opportunity and responsibility. The end of University of Texas. （美）德克萨斯州州立大学

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream IV. The Houston Post was established on February 19, 1880, by Gail Borden Johnson. Later because of financial troubles, the paper was sold and finally the publication ceased in 1884. In 1885, the Houston Morning Chronicle and the Houston Evening Journal combined, established the present Houston Post. The use of the typesetters made the Post a modern pioneer. To be continued on the next page. （美）休斯敦邮报

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream IV. The Houston Post Largely on the advertising revenue, the company operated both the radio station and television station KPRC. In the 1970 s the paper again became a pioneer with its use of computer-set type. In the 1990 s the paper was sold to the Media News Group. The Houston Post continued to grow in prestige and circulation. The end of The Houston Post.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream V. Thanksgiving To be continued on the next page.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream V. Thanksgiving On the fourth Thursday of November every year, Americans celebrate Thanksgiving Day. The day is a national holiday which is observed as time to give thanks to God for the blessings. Legend had it that Pilgrims, fleeing religious persecution and for the national identity, set sail for the New World on a ship called the Mayflower in Sept. 1620. In November, they arrived at Plymouth harbor, Massachusetts state in the northeast America. The winter was so devastating to them that only half survived. To be continued on the next page.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream V. Thanksgiving Day Next year, in Oct. 1621, with the help of local Indian, they had the first harvest of corn, fruits and vegetables, enough to put away for winter. So they invited Indian friends to join in a large feast to share in the bounties of land. To be continued on the next page.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream V. Thanksgiving But it was believed that the real beginning of the present Thanksgiving Day originated from their 3 rd year when they again suffered little crop because of a hot and dry summer. Governor ordered a day of fasting and prayer, and it was soon thereafter that the rain came. To celebrate the blessing—November 29 th of that year was proclaimed a day of thanksgiving for giving thanks to God for surviving the winter, and successful harvests. To be continued on the next page.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream V. Thanksgiving In 1863 President Abraham Lincoln issued a Thanksgiving Day proclamation, designating the fourth Thursday of each November as the national day of thanksgiving. It is the custom to have a great feast at home for Thanksgiving holiday. Traditional foods include cranberries, sweet potatoes, Indian bread pudding. Among them, roast turkey and pumpkin pie are the special dishes. Some people may attend religious services to mark the day. The end of Thanksgiving.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream VI. Michael Dell’s Resume Name Michael Dell Birth Date February 1965 Hometown Round Rock , TX education high school diploma Age Birth place 47 years old Houston Parents Alexander Dell and Lorraire Dell Undergrad uate University of Texas Austin, Drop Out To be continued on the next page.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream VI. Michael Dell Marital Status His first company Major married , 4 Personal children fortune Dell computer corp. Technology Location of the company Net Worth Position $250 million— $ 300 million Austin $13. 0 billion Chairman of the Board of Directors of Dell To be continued on the next page.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream VI. Michael Dell Executive committee of the International Business Council IT governor of the World Economic Forum Titles member of the U. S. Business Council Serving on the U. S. President's Export Council and U. S. President's Council of Advisors on Science and Technology the governing board of the Indian School of Business in Hyderabad y Autobiograph Motto Direct From Dell: Strategies That Revolutionized an Industry "I think of us as the hunter, not the hunted. " To be continued on the next page.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream VI. Michael Dell Background about Michael Dell started selling computers from dorm room 15 years ago, later he dropped out to found a company in 1984 with $1, 000 and an unprecedented idea— to build relationships directly with customers. He built an empire, and created fantastic legend: as the founder and CEO of Dell Computers, a big-time supporter of George Bush and the American military, he is one of the largest personal computer distributors in the country. To be continued on the next page.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream VI. Michael Dell Background about Michael Dell is a premier provider of computing products and services to customers from consumers to the world's largest corporations, including many of the companies on the Fortune 500. With the addition of Dell to this list in 1992, Mr. Dell became the youngest CEO of a company ever to earn a ranking on the Fortune 500. The company currently ranks No. 6 on Fortune magazine's Global "Most Admired" list. To be continued on the next page.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream VI. Michael Dell Background about Michael Dell His story of the rise of the company and the strategies he has refined apply to all businesses. the attitude to keep Dell the world's biggest seller of PCs. : The end of Michael Dell.

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream ENTER

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream Part Two: Language Study I. Word Study II. Phrases and Expressions

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream I. Word Study Word list: 1. confess 7. imbue 2. drive 8. launch 3. edge 9. markup 4. entitle 10. maze 5. gross 11. specialize 6. hefty 12. tease

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream I. 1. Word Study confess v. to acknowledge or admit Examples: to confess to a crime to make confession of sins I must confess that I haven’t read it. Compare admit acknowledge confess

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream I. ü ü ü Word Study admit: 通常指因外界压力、良心或判断而承认某事的存在或真实性，含“不情愿”之意。 acknowledge: 指“公开承认”，常用于过去隐瞒或否认之事。 confess: 着重承认自己的过错或罪恶，因此有“忏悔”、“坦白”的含意。 Examples: I _______that she is right． With so much evidence against him he had to ____ his error． He has ____his crime． Fill in the blanks with these words.

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream I. 2. Word Study drive n. [C; U] (psychology) desire to attain a goal or satisfy a need Examples: Hunger is a human drive. The profit drive dominated the entire company at the expense of its other responsibility.

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream I. 3. Word Study edge n. Examples: At the edge of the lake, women were doing their washing. That country is on the edge of a general election. The remark has a biting edge to it. More examples

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream I. Word Study Translation edge live on a bare edge of subsistence ü勉强维持生活 win by a narrow edge ü险胜 lose the edge ü失去优势 have/get/gain/hold/keep /maintain an edge over sb. ü胜过某人

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream I. 4. Word Study entitle v. a. to have… as a title b. (condition/circumstance/qualities) to give right to (in passive) be entitled to sth. /to do sth. Examples: The book entitled ‘Democracy’. If you fail three times, you are not entitled to try any more. The privilege entitles you to enjoy this freedom.

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream I. 5. Word Study gross Word formation a. total, without deduction; opposed to net n. gross b. flagrant and extreme c. indecent, obscene or vulgar v. gross d. the broadest or general consideration gross income gross annual profit a gross miscalculation gross words/behavior gross judgment a pair of gross earrings ü总收入 ü年度毛利 ü严重失算 ü污秽语言/粗俗的举止 ü粗略的判断 ü一副粗大的耳环

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream I. 6. Word Study hefty a. notably large or substantial b. big, strong, powerful and muscular c. heavy, weighty a p a hefty amount a a hefty increase a p a hefty fine b a hefty blow b p a hefty man a a hefty meal c p a hefty book

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream I. 7. Word Study imbue v. (esp. passive, fml. ) to fill or inspire sb. /sth. with a very strong emotion Examples: aristocrats imbued with arrogance imbued with patriotism, ambition, love a people deeply imbued with national pride His work was imbued with the evolutionary spirit. Translation 充满灌输深深影响

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream I. 8. Word Study launch a. b. c. v. to start sth. (esp. of an official, public or military activity) to put a boat into the water or send sth. into space to make a book or new product available for sale a p launch a fierce attack ü 发动凶狠的攻势 b p launch his autobiography ü 出版自传 b p launch the rocket/a ship ü 发射火箭 c p launch another new model ü 发行新型号 a p launch a project ü 开始投入一个项目 Translation

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream I. 9. Word Study markup n. an increase in the price of sth. esp. from the price a shop pays for sth. to the price it sells it for; the increased price at which you sell the product Examples: The retailer’s markup is 50%. The markup on food in a restaurant is usually at least 100%. a 10% markup on cigarettes after the budget Related word markdown 消减，降低

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream I. Word Study mark up Examples: Whisky is marked up by 150%. Compact disks may be marked up as much as 80%. mark sb. up to increase the marks given to sb. in an exam Example: If we mark him up a tiny bit, he will just get through.

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream I. Word Study 10. maze n. a confusing network of paths or passages, labyrinth; an intricate system that daunts or perplexes Examples: Be caught up in a maze of dream. Go through a maze of narrow streets. He turned short into one of the mazes of the wood. Translation 1. 坠入迷梦。 2. 穿过迂曲的小街。 3. 他突然转入一座迷宫似的林中盘地带。

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream I. Word Study 11. specialize v. Examples: Many girl students specialized in medicine. He specialized first in painting birds and later in writing about them. A shop specializes in camping equipment. Translation 专攻医科专门专门经销

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream I. Word Study Synonyms 12. tease v. to make fun of (sb. ) in a playful or unkind way; to deliberately annoy Examples: Don’t get upset. I was only teasing. The other boys used to tease him because of his accent. Stop teasing the cat. The end of Word Study. mock taunt

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream II. Phrases and Expressions List: 1. be attached to 4. keep pace (with) 2. come/get to grips with sb. /sth. 5. pan out 3. get sth. out of the way 6. soup sth. up 7. with a vengeance

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream II. 1. Phrases and Expressions be attached to Translation Examples: ü attached to the document ü attach a label to a suitcase ü a bedroom with a bathroom attached attach a stipulation to a contract ü aid with no condition attached ü He was strongly attached to his ü home. She attached no significance to ü his warning. Different people attached ü different meanings to words. 文件附表标签贴在/ 系在箱子上附浴室的卧室在合同中附加一条款无附加条件援助他对他的家恋恋不舍。她不重视他的警告。人们对词语有各自的解释。

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream II. 2. Phrases and Expressions come/get to grips with sb. /sth. a. to seize (an opponent) and begin to fight b. to understand deal with a difficult problem or situation Examples: She was unable to get to grips with the robber. It’s high time we came to grips with the drug problem. The first thing they decided to come to grips with was their financial reform. a. 与…… 搏斗 b. 对待，处理

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream II. 3. Phrases and Expressions get sth. out of the way to finish, or to deal with sth. esp. sth. difficult or unpleasant Examples: I’d rather have the interview in the morning and get it out of the way!

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream II. 4. Phrases and Expressions keep pace (with) a. to move forward, develop or increase as fast as someone or sth. else b. (fig) to understand deal with a difficult problem or situation Examples: Pensions and benefits have failed to keep pace with the rate of inflation. It’s important for a firm to keep pace with the changes in the market. I’ve never really kept pace with this new technology. “at a snail’s pace” Chinese 以轻松自在的速度

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream II. 5. Phrases and Expressions pan out 证明是；结果是；成功 inform. to have an outcome esp. a successful one Translation 证明对他很合适结果如何成功 Examples: His new job is panning out well for him. How did your arrangements pan out? None of her attempts to get into show business has panned out.

Part Three Text Appreciation

Text Structure ß Part 1 (paras. 1 -3 ): ß Part 2 (paras. ): ß Part 3 (paras. The author begins the text with an episode to show some qualities for success. 4 -28 He boosted into a firm in start-up process and his transitional period. 29 -33 ): The author shows us Dell’s private life, charitable work and Dell’s ideas to us all.

Theme of the text The boy was able to turn himself into a multibilliondollar tycoon in a matter of a few years. His success demonstrates the qualities that have contributed to the dramatic success. The success is the result of his toil and sweat.

Oral Work ß Suppose you are Michael’s brother, please retell what happened during the day you went fishing.

ß Please discuss with your team-mates each important step Michael Dell made as he rose from teen to tycoon.

ß What do you think are Michael Dell’s secrets of success?

Part Four Group Discussion

Topics for Discussion 1. Freshman Wants Apple Three-Piece Set for College, Claiming that Inability to Buy Will Embarrass Her Leaves Her Mother in Tears. 2. According to Hurun’s 2011 survey of the multimillionaires in 18 Chinese cities, 14% of the rich have already emigrated or are currently in the process, while 46% of the rich are currently considering emigrating abroad. Why more and more Chinese are leaving China? 3. 3, 000 Schoolchildren in Macheng of Hubei Bring Their Own Desks to School