Lesson 3 Mission APA Agriculture Pizza Adventure

Lesson 3 Mission APA: Agriculture Pizza Adventure

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USDA Food Pyramid

Pizza Many people consider pizza to be the perfect food. p It contains all the food groups! p n n n Fats, Oils & Sweets: fat & oil used to bake Meat: pepperoni, sausage, hamburger, etc. Dairy: cheese Grain: dough Fruit: tomatoes for sauce, pineapple Vegetable: bell pepper, onions, mushrooms, etc.

Pizza has been popular in the USA for over 100 years! p The 1 st American pizzeria was opened in New York in 1905. p Today Americans eat over 100 acres of pizza every day! p

Vocabulary p Catch phrase n A one-line phrase or slogan that is associated with a business or particular product. p Example: § § § § § Nike – Just Do It KFC – Finger Lickin’ Good Mc. Donald’s – I’m Loving It Mastercard – There’s some things money cant buy. For everything else, there’s Mastercard Coca Cola – The Real Thing AT&T – Reach Out and Touch Someone Burger King – Have It Your Way Motorolla – Hello Motto Kellog’s – They’re Greeeaaat! United States Army – Be All You Can Be!

Vocabulary Target Market: A target market is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element of a marketing strategy. p Examples: Busy parents, small children, teens, health conscious customers, vegetarians, etc. p

Diversity in pizza Around the world, pizza toppings vary greatly; reflecting regional tastes, indigenous foods and cultural preferences. p United States—Pepperoni is the most popular by far with at least 36% of all pizza orders. p Venezuela—The most popular toppings are pepperoni, vegetarian and anchovies. (Source: Inés Peña Madriz, Chadom Arte Culinario) p India—Some of the more popular international toppings are pickled ginger, p minced mutton and “paneer, ” (a form of cottage cheese), which looks quite like tofu p but is obviously a dairy product. Tandoori chicken and chicken “tikka” are also p increasingly popular toppings. (Source: Shiv Sharan Singh, New Delhi, p India) p Japan—Mayo Jaga (mayonnaise, potato and bacon), and eel and squid are p favorites. p Brazil—Brazilians favor green peas on top of their pizzas. p Russia—Pizza is served covered with “mockba, ” a combination of p sardines, tuna, mackerel, salmon and onions. Red herring is also a topping of p choice. p France—A popular pizza combo is called the Flambé, with bacon, onion p and fresh cream. (Source: Domino's. ) p Pakistan—Curry is a big seller. p Australia—Australians enjoy shrimp and pineapple, as well as barbeque toppings p on their pies. p Costa Rica—Costa Ricans favor coconut on their pizzas. (Source: Numero Uno p Pizzeria. ) p Iceland—Vegetables for pizza toppings are grown in greenhouses because of the lava terrain there. (Source: Domino's. ) p Netherlands—the “Double Dutch” is a favorite pizza recipe; p double cheese, double onions and double beef. (Source: Domino's. ) p Saudi Arabia—All meat toppings must be 100% beef. Pork p products are not consumed in the country. (Source: Domino's. )

Agricultural Pizza Adventure Create a new pizza food product. Identify a target market & market to that group of people. p p Choose a target market Develop a new pizza product Create a name for the product and your company Create new packaging in which to market & sell the product that includes: n n n Brand name Nutrition facts Ingredient list Allergen warning Company contact info Graphics appealing to your chosen target market

Creating your own pizza Group Members: _________________________________________________________________ Target Market: _________________________________ Pizza Ingredients: _________________________________________________________________ _________________________________ Company Name: _________________________________ Product Name: _________________________________ Nutrition Facts: _________________________________________________________________ Allergen Warning: _________________________________________________________________ Company Contact Information: _________________________________________________________________

Agriculture It is more than what most people picture by instinct. p It has moved beyond the “cows, plows, and sows” stereotype and into food product research & development. p n Con Agra spends millions of $$ on product research, development and marketing for brands like

Agriculture Companies like Cargill, the largest privately owned company in the world, produce food ingredients. p Over 90% of the food Americans eat either are made by Cargill or contain a product made by Cargill. p Corn syrup is one such ingredient. p

Agriculture is the foundation of society. p Before agriculture, humans existed as hunters & gatherers. p Until plants & animals were domesticated, humans did not live in permanent homes & had to constantly travel to look for new food sources. p Land that is farmed can produce 60 -100 times more food than land that is used for hunting & gathering. p

Agriculture Domestication is the taming & breeding of animals for food. p It is also the planting & harvesting of plants for food. p People who move to hunt & gather food are called nomads. p Nomads did not live in permanent structures. p

Agriculture Society started b/c agriculture allowed people to settle down. p Once people could settle down and didn’t have to spend time hunting for food, they started other industries & professions. p Draw a picture showing modern agriculture.

Modern Agriculture

Agriculture in Louisiana 1 American farmer produces enough food to feed 129 other people. p Today agriculture is still an essential industry, especially in LA. p Over $9 billion was made last year in LA. p 21% of all jobs in LA are farm-related, even more are employed by supporting industries that market & merchandise the products. p LA has over 26, 500 farms & ranches. p Forestry is LA’s #1 agricultural industry. p

Agriculture in Louisiana p p p LA is #1 in the nation in the production of crawfish, shrimp, alligators, menhaden & oysters. LA is the sole producer of Tabasco peppers for Tabasco in the US. LA is the leader in sugarcane. LA is #3 producer of rice. Other important crops: n n n Soybeans Sweet potatoes Cotton Strawberries Feed grain

LA’s Natural Resources p How many of you like to go… n n n p Fishing? Biking? Hunting? Boating? Hiking? Camping? Besides recreation, our natural resources provide our state with the ability to sustain a variety of industries. n n LA farms & ranches utilize 7. 9 million acres of land. LA has aquifers below it. The water is used to irrigate crops.

Agricultural, Food & Natural Resource Pathways

Career Cluster #1 Agriculture, Food, & Natural Resources Pathways: Plant Systems Animal Systems Power, Structural & Technical Systems Natural Resources Systems Environmental Service Systems Agribusiness Systems Food Products and Processing Systems Sample Occupations: Forest/Conservation Worker, Farming, Ag. Equipment Operator, Ag Inspector, Hunter, Logger, Farm worker: nursery, Food Prep, Chef, Waiter/Waitress, Cook, Hostess, Food Service Industry, Gas/Oil Industry

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