489876ed52a464b0e26cc0528aec3632.ppt
- Количество слайдов: 55
LENOVO ADVERTISING OVER THE YEARS… Lenovo Confidential | © 2008 Lenovo Page 1 of 85
SOME BASICS – INTEL LOGOS LOCKED LOGO BADGE LOGO STAR RATING LOGO Lenovo Confidential | © 2008 Lenovo Page 2 of 85
SOME BASICS – INTEL BRANDS PREMIUM BRANDS (50%) STANDARD BRANDS (25%) OFF-ROADMAP (0%) Lenovo Confidential | © 2008 Lenovo Page 3 of 85
SOME BASICS – LEVELS OF REIMBURSEMENT • 50% REIMBURSEMENT - Use the locked logo of a premium brand (Exceptions – AV and web banners less than 90 pixels) • 25% REIMBURSEMENT - Use the locked logo of a standard brand • 0% REIMBURSEMENT - Use an off-roadmap brand logo or use the badge logo of a premium/standard brand 50% REIMBURSEMENT Use the locked logo of a PREMIUM brand. Exception: AV and web banners 25% REIMBURSEMENT 0% REIMBURSEMENT Use the locked logo of a STANDARD brand. Use an OFF-ROADMAP brand or the badge logo of a PREMIUM/STANDARD brand. less than 90 pixels. Lenovo Confidential | © 2008 Lenovo Page 4 of 85
REIMBURSEMENT ROADMAP CURRENT Lenovo Confidential | © 2008 Lenovo Page 5 of 85
TERMS TO FAMILIARIZE YOURSELF WITH Viewing Plane – the maximum number of pages, panels, or screens in a particular advertisement that can be viewed at one time, such as page, spread, gatefold, foldout, monitor screen, or bus panel. An advertisement can have multiple viewing planes. COVER INSIDE SPREAD BACK Lenovo Confidential | © 2008 Lenovo Page 6 of 85
GENERAL CONDITIONS • INTEL DESIGNED IIP TO POSITIVELY PROMOTE THE INTEL INSIDE BRAND ENCOURAGE DEMAND CREATION ACTIVITIES FOR BRANDED QLPs - Intel will not reimburse ads that feature Non Qualifying Products. - Intel reserves the right to not reimburse for ad placement and frequency as deemed excessive and/or ineffective brand promotion. - Intel reserves the final judgment regarding approval of payments and reimbursement for all ads under the program. Lenovo Confidential | © 2008 Lenovo Page 7 of 85
INTEL ADVERTISING STANDARDS • ALL LENOVO ADVERTISING MUST – - Comply with Intel’s trademark and usage guidelines - Promote the Intel Inside brand in a positive manner - Comply with high standards of good taste as determined by Intel including placement and programming context, overall advertising vehicle and advertising content - Be placed in a suitable location or venue determined by Intel that is both appropriate for and available to the target audience, is regulated for advertising purposes by the appropriate authority in the region where they are located and where such authority exists Lenovo Confidential | © 2008 Lenovo Page 8 of 85
INTEL ADVERTISING STANDARDS - Intel reimburses for media it determines to be legitimate and appropriate for advertising. An eligible media vehicle has at minimum the following components: - Established circulation and media coverage as demonstrated and certified by a third party media company - Industry established and published standard rates - Appropriate end-user or reseller target audience - Ability to produce Intel required documents for claiming and audit purpose Lenovo Confidential | © 2008 Lenovo Page 9 of 85
Intel 6 Core Rules • All Eligible Media to follow 6 Core Rules for Ad Creation (universal) Ø Must be about QLP (Qualified Licensing Product) Ø Use the correct Intel Inside logos, Intel brand mention and Trademark lines Ø Following guidelines for Additional Branding Elements (ABEs) Ø No Non-qualifying products Ø Ads need a creative design unique to Intel, not confusingly similar to ads promoting products with non-Intel® processors. Ø Pass verification test for Intel brands with platform requirements, prior to advertising Lenovo Confidential | © 2008 Lenovo Page 10 of 85
RULE 1 – MUST BE ABOUT QLP • AD MUST PROMOTE AND SELL QUALIFYING LICENSEE PRODUCTS • NO SYSTEM VISUAL REQUIRED NO PRODUCT VISUAL REQUIRED PROMOTES OR SELLS QLP Lenovo Think. Pad R 61 powered by Intel Centrino Processor Technology Lenovo Confidential | © 2008 Lenovo Page 11 of 85
RULE 1 – MUST BE ABOUT QLP This is an example of a NONCOMPLIANT creative. This ad promotes and sells a printer and the QLP is only a give away. Lenovo Confidential | © 2008 Lenovo Page 12 of 85
RULE 2 – INTEL LOGO, BRAND MENTION, TAL Intel logos must be shown on all ads that we are seeking reimbursement on. (In the case of multiple page ads, the Intel logo is required on every viewing plane. ) The logo used must correspond with the Intel brand in one of the QLPs mentioned in the ad. Lenovo need not use the logo pertaining to the most prominent system or advanced brand. The logo used, in part, determines the level of reimbursement on an ad. Intel logos must be presented in a manner that is not misleading to end users. - Do not use a logo for a brand you are not advertising - Do not place logo next to a QLP image/mention that does not use the brand. Lenovo Confidential | © 2008 Lenovo Page 13 of 85
Intel Inside Logo: clear space and measurement For Locked & Badge logos, the size of the logo is measured by the WIDTH for Print media, and HEIGHT for Online media usage. Badge logos Locked logos 1. 25" (3. 18 cm) wide Lenovo Confidential | © 2008 Lenovo Page 14 of 85
RULE 2 – INTEL LOGO, BRAND MENTION, TAL When presented with an ad, Intel will check the logo for – - Placement: Placed in an area free of excess clutter, typography and other graphic elements. Print: Placed within 2. 5” x 3” of upper or lower right corner of the ad. Audio/Video: Full screen signature ID within Title-Safe Area. For audio-only ads signature ID placed immediately before or after Intel brand mention. Online: For landing pages, logo must be above the fold and visible at all times. For other web ads, logo must be visible at all times. - Colour: Both four colour and grayscale versions available for download on the intelinside website. Grayscale versions may only be used for print ads. Colour logos must be used for all other media types. Lenovo Confidential | © 2008 Lenovo Page 15 of 85
RULE 2 – INTEL LOGO, BRAND MENTION, TAL When presented with an ad, Intel will check the logo for – - Clear Spacing: This is recommended not mandatory. - Size: As per specific guidelines for each media type. Lenovo Confidential | © 2008 Lenovo Page 16 of 85
RULE 2 – INTEL LOGO, BRAND MENTION, TAL No redrawing or modification of the logo is allowed. Wherever possible the logo should be placed on a clear solid background. If the logo is being placed on a photographic or patterned background, there should be a significant contrast. NOTE – Use only Intel provided files downloaded from the program website. Ensure trademark and logo usage guidelines are met before an ad is released. Lenovo Confidential | © 2008 Lenovo Page 17 of 85
RULE 2 – INTEL LOGO, BRAND MENTION, TAL Intel brand mention MUST be included prominently in the advertisement, for all media types. This may be in the form of a spec or as a text/audio mention in the advertisement. Refer to the intel inside website for official brand mentions. http: //intelinside. intel. com/track 1/en/brand/brc. htm Lenovo Confidential | © 2008 Lenovo Page 18 of 85
RULE 2 – INTEL LOGO, BRAND MENTION, TAL PROCESSOR NUMBERS The word ‘Processor’ must always follow a processor name. Processor numbers are 3 -5 numeric or alphanumeric characters that represent the processor features. Processor numbers must follow processor names not brand extensions. For “Low Voltage” Intel® Core™ 2 Duo Processor P 8400 Intel® Pentium® Processor T 3200 Intel® Core™ 2 Duo Processor L 7200 (LV) Lenovo Confidential | © 2008 Lenovo Page 19 of 85
RULE 2 – INTEL LOGO, BRAND MENTION, TAL TRADEMARK ACKNOWLEDGEMENT LINE OPTION 1 (CATCH-ALL PHRASE) NON PROCESSOR RATING LOGO - Celeron, Celeron Inside, Centrino Logo, Core Inside, Intel Logo, Intel Core, Intel Inside Logo, Intel Viiv, Intel v. Pro, Itanium Inside, Pentium Inside, Viiv Inside, v. Pro Inside, Xeon, and Xeon Inside are trademarks of Intel Corporation in the U. S. and other countries. PROCESSOR RATING LOGO - Celeron, Celeron Inside, Centrino Inside, Core Inside, Intel Logo, Intel Atom Inside, Intel Core, Intel Inside Logo, Intel Viiv, Intel v. Pro, Itanium Inside, Pentium Inside, Viiv Inside, v. Pro Inside, Xeon, and Xeon Inside are trademarks of Intel Corporation in the U. S. and other countries. For more information about the Intel processor feature rating, please refer to www. intel. com/go/rating. OPTION 2 (BRAND SPECIFIC) Individual trademark acknowledgement lines (both processor rating and non-processor rating) can be downloaded from the intel inside website. Lenovo Confidential | © 2008 Lenovo Page 20 of 85
RULE 2 – INTEL LOGO, BRAND MENTION, TAL TRADEMARK ACKNOWLEDGEMENT LINE PRINT – REQUIRED ONLY ONCE AUDIO/VIDEO – RECOMMENDED BUT NOT REQUIRED SIGNAGE (TRANSIT) – STATIONARY AND INSIDE MOVING VEHICLES - REQUIRED OTHER SIGNAGE – RECOMMENDED BUT NOT REQUIRED. WEB – AD DESTINATION PAGES Lenovo Confidential | © 2008 Lenovo Page 21 of 85
Rule 3: Follow guidelines for Additional Branding Elements Definition of Additional Branding Elements (ABEs): Intel defines ABEs as: ”Third-party logos, screenshots (with or without logos), cartoon characters, and any other third-party-owned trademarked images used in Licensee advertising or on Licensee systems” Lenovo Confidential | © 2008 Lenovo Page 22 of 85
RULE 3 – ADDITIONAL BRANDING ELEMENTS EXEMPT Award Logos, Hybrid Logos, Corporate ID extensions, financial, bank, or payment vehicle logos (like Visa*), and government program, Intel-approved industry standard, and Distribution Channel Logos NOTE – While the above mentioned are not considered ABEs, they are required to be smaller than the Intel logo. Lenovo Confidential | © 2008 Lenovo Page 23 of 85
Additional branding elements Changes: – Maximum of one highly recognizable ABE at 25% Modified from “unlimited” in 2007 – Alternatively, can still use unlimited non-highly recognizable ABEs at 25% if no highly recognizable ABEs are used HIGHLY RECOGNIZABLE Note : computer screens showing thirdparty logos always impact reimbursement. NON HIGHLY RECOGNIZABLE http: //intelinside. intel. com/track 1/en/brand/additional. htm#elements Lenovo Confidential | © 2008 Lenovo Page 24 of 85
Additional branding elements (cont’d) Third-parties and Other Products • ABEs appearing in ads MUST be clearly smaller than the Intel logos. • Lenovo ads may not feature any ABEs that contain an Intel competitor's (as determined by Intel) brand, logo, or text mention, or be confusingly similar to an Intel competitor's brand, logo, trademark, or image. Lenovo Confidential | © 2008 Lenovo Page 25 of 85
ABEs (cont’d) Some key questions to ask if a third-party logo affects reimbursement: q Was the party involved in the creation / execution of the ad including but not limited to consulting, reviewing, or paying? q Is there a text mention of the party or its products in addition to their logo? q Is there a marketing agreement in place between the Licensee and party to promote events or sponsorship in their ads? Is your answer is “yes” to one or more of these questions, the third-party logo seen is likely to impact reimbursement Lenovo Confidential | © 2008 Lenovo Page 26 of 85
Rule 4: No Non-qualifying products • Ads cannot link to or include Non-Qualifying Products* • Also includes: – Any page of a multiple-page ad, even those not being submitted for reimbursement. – Envelopes containing Direct Mail being submitted for Program reimbursement • NQLPs include computer products with non-Intel® processors but not peripherals or other non-Intel-based products that support the QLP. Lenovo Confidential | © 2008 Lenovo Page 27 of 85
Rule 5: Creative must be unique • Have a creative design unique to Intel Inside, not confusingly similar to ads promoting products that incorporate microprocessors not manufactured by Intel. • To change headlines, key visuals, and color palettes to help ensure unique creative. Lenovo Confidential | © 2008 Lenovo Page 28 of 85
Rule 6: Pass Verification Test This rule only applies to systems with Intel brands with Platform requirements. The PCQLP has to pass the verification tool test and upload passing results before the ad can run. For example: Lenovo Idea. Pad Y 450 features Intel® Centrino® 2 processor technology with Intel® Core™ 2 Duo processor T 5550 Lenovo must run test on at least one representative system. - brand, model or SKU containing the required platform components Note: Please refer to 2010 T&Cs for details. Lenovo Confidential | © 2008 Lenovo Page 29 of 85
Intel Inside Program 2010 Creative Requirements per Media Lenovo Confidential | © 2008 Lenovo Page 30 of 85
Print: media definitions The Print category includes Collaterals, Direct Mail, Inserts, Magazine or Newspaper ads and Outserts o Collateral: product education materials, insertions in sales folders, flyers or leaflets distributed at point-of-sale or QLP displays. Does not include gifts or merchandise o Direct Mail: ads to targeted end-users and resellers via recognized postal systems e. g. postcards, flyers, brochures, catalogues and DM packs o Insert: Stand alone ads placed in a newspaper, or glued, stitched, or loosely placed into a magazine o Outsert: ads that are poly-bagged with an eligible magazine Lenovo Confidential | © 2008 Lenovo Page 31 of 85
Print: logo guidelines Logo Type Logo Clear Spacing Requirements Logo Placement Logo Colour Logo Background No clear spacing requirements. Logo Size Within 2. 5” width (5. 08 cm) x 3 in” (7. 62 cm) height of the upper or lower right corner of ad At least one logo per viewing plane Based on 8. 5” x 11” Black/White or Full Colour Logo must be placed on a clean, clear and solid background Within 2. 5” width (5. 08 cm) x 3 in” (7. 62 cm) height of the upper or lower right corner of ad At least one logo per viewing plane Based on 8. 5” x 11” Black/White or Full Colour Logo must be placed on a clean, clear, solid white background 0. 88” (2. 24 cm) wide for ads less than 35 sq. in (226 cm 2) Locked Logo 1. 25" (3. 18 cm) wide for all other print ads Badge Logo 0. 75” (1. 91 cm) wide No clear spacing for ads less than 35 sq. requirements. Logo in (226 cm 2) may be placed on top This is measured by the width of the Badge of a visual/photograph Logo Shortened Brand Names - For Headline only, provided that the full brand name is used in all other instances, including all body copy, else usage is forbidden. Lenovo Confidential | © 2008 Lenovo Page 32 of 85
Intel Inside Logo: placement For Print media, the Intel Inside logo must be placed as per the following guidelines: 4 Upper OR lower right corner of ad 4 Not flushed with edge of page Lenovo Confidential | © 2008 Lenovo Page 33 of 85
Print: Multiple-Page Advertisement Applying 6 Core Rules to multi-page ads and each viewing plane eligible for Intel rebate must meet the rules 4 At least 50% of the viewing planes in multiple-page ads must be about QLPs 4 Front covers must show Intel Brand Logo and be QLP-related 4 Logos used on the front cover of multiple-page ads will determine the reimbursement rate of the entire ad 4 Non-Qualifying Products are not allowed on any pages, even those not being submitted for reimbursement 4 Intel Print logo Requirements (size and placement) must be met Lenovo Confidential | © 2008 Lenovo Page 34 of 85
Rebates for loose inserts & envelopes Loose Printing Inserts • Net printing costs for catalogues and/or inserts that are loosely placed into magazines and/or newspapers are also eligible to receive Intel reimbursement. • Printing costs will be reimbursed the same level the creative is eligible for 25%/50% • Only the number insertions inserted into magazines and/or newspapers are eligible for reimbursement. For example, if Lenovo print 2000 inserts and only 1000 copies are to be placed into magazines/newspapers, then claimable costs is the 1000 copies. Envelopes for Direct Mail • If used, it is not required to have any Intel brand elements and printing costs is not eligible for reimbursement (i. e. cannot be claimed). Envelopes however, cannot carry Non. Qualifying Products if it is accompanying an eligible Direct Mail Lenovo Confidential | © 2008 Lenovo Page 35 of 85
Audio/Video: media definitions The Audio/Video category includes Broadcast Television, Broadcast Radio, Cinema and Digital Video Screen 4 Broadcast Television & Radio: TV or Radio ads on cable networks, satellite stations, digital network and local stations 4 Cinema: ads shown in movie theatre before start of featured attractions. Only TV-type ads are eligible. Minimum size is 22 sq. feet (2 m 2) 4 Digital Video Screens (DVS): Full-motion digital video Examples include screens attached to buildings, closed-circuit TV channels available in airplanes (in-flight) or trains, standalone screens along pedestrian malls. Video, movie-making applications and rolling-stock type creative can be eligible. Minimum monitor size is diagonal 15 inches (38 cm) but for in-flight and commuter trains, it may be smaller Lenovo Confidential | © 2008 Lenovo Page 36 of 85
Audio / Video: Minimum screen size Cinema: Minimum screen size of 22 sq. ft. (2 sq. meters) Digital Video Screens: Minimum screen size of 15" diagonal (38 cm) and monitors in airplanes and commuter trains may be smaller Lenovo Confidential | © 2008 Lenovo Page 37 of 85
Audio/Video: signature ID Signature ID Length Signature ID Size Signature ID Placement For audio / visual ads: The Signature ID must be completely within the Title -Safe Area Badge versions Signature ID can be no less than 3 seconds TV , Cinema & DVS: Full screen (100%) For audio-only (radio) ads: The audio-only Signature ID must be placed immediately preceding or following the Intel brand mention Standard Badge Logos (Intel® Signature IDs) will be used for all Brands. To identify the correct Intel Signature ID for each Intel Brand, pls visit: http: //intelinside. intel. com/track 1/en/brand/brc. htm#brc Lenovo Confidential | © 2008 Lenovo Page 38 of 85
Audio/Video: signature ID (cont’d) • Use full-screen (100% of the screen) and within Title-Safe area • Use Standard Badge version of animated Intel® Signature ID Lenovo Confidential | © 2008 Lenovo Page 39 of 85
Audio/Video: signature IDs & brand mention In 2008, only ads up to 2 minutes is supported under IIP-C and only 1 Signature ID is required Advertisement Length Total number of Signature IDs required Audio Brand Mentions 0 -15 seconds 1 1 16 -30 seconds 1 1 - 31 seconds to 2 minutes 1 1 - NA under IIP-C - Greater than 2 minutes Visual Text Mentions (TV ads only) OR 1 Use of shortened brand names is authorised for TV & Radio. Pls visit http: //intelinside. intel. com/track 1/en/brand/additional. htm#shortened Lenovo Confidential | © 2008 Lenovo Page 40 of 85
Other signature IDs requirements • No alterations of duration, melody and instrumentation of the Intel Signature ID are allowed • Sound level of the Signature ID must be equal to the sound level balance of the ad • Signature ID cannot have an audio overlay or visual distractions. • Sound level must be equal to rest of ad • If there are third-party logo in the TV ads, it must not appear on the screen at the same time as the Intel Signature ID • In radio ads, audio brand mentions must immediately preceding or following Intel audio Signature ID • You can order Intel Signature ID can be ordered from the Intel website at: http: //intelinside. intel. com/shared/sigid/sig_id_form_tv_2008. htm Lenovo Confidential | © 2008 Lenovo Page 41 of 85
Intel Online Basics Lenovo Confidential | © 2008 Lenovo Page 42 of 85
2010 Online Program: Objectives • Leverage the entire 2010 online media suite to touch customers at all phases of the sales cycle. Lenovo Confidential | © 2008 Lenovo Page 43 of 85
2010 Online Program: Requirements • Advertising Placement All ads must meet standards defined in Ts&Cs 2. 2 and be placed on third party websites as defined in the Ts&Cs Glossary. • 6 Core Rules for Ads • Web Text Mention Linking Licensee Pre-Sales web pages that feature a specific QLP must have an Intel Brand Text Mention for each QLP, that is visibly linked to Intel Approved content. • Landing Pages All online ads, except Video, must lead to an eligible Ad Destination page (Landing Page) as defined in Ts&Cs. Intel Logos on landing page must be linked to Intel approved content. Lenovo Confidential | © 2008 Lenovo Page 44 of 85
Requirements: Placement (Third-party Websites) Qualifying ads must be placed on Third-Party Web sites • Web site that publishes content or provides Internet Information. • Licensee owns no more than 10% of entity operating or owning site • Advertising is form of revenue • Adheres to privacy policies of appropriate governing body • Provides publishes rates for performance measures • Audited by industry recognized independent web auditing service Ex. ABC Interactive, I/PRO, Nielsen Lenovo Confidential | © 2008 Lenovo Page 45 of 85
Requirements: Web Text Mention Linking Qualifying Web Pages are: • Part of Licensee Branded site • Pre-Sales, product-focused (including shopping pages) • Featuring a specific QLP • Intel Brand Text Mentions must: • Be Text based, not graphical • Use an approved Text mention • Be visibly linked to Intel approved content Intel-Approved Content: http: //intelinside. intel. com/track 1/en/ma rketing/online. htm#linking http: //intelinside. intel. com/track 1/en/ma rketing/src. htm? &&syndication. Tab= wtml Lenovo Confidential | © 2008 Lenovo Page 46 of 85
Online - Cost per click (CPC) Intel directly reimburses Lenovo for clicks from syndicated Intel content on Lenovo Web sites. Highlights include: • 100% reimbursement at pre-determined CPC rates • Intel tracks clicks and automatically processes reimbursement, no claiming is required • Self-service enrollment and content is available through the new Syndication Resource Center • Intel serves the content, no maintenance or hosting is required by Licensees • Content is either delivered in self-contained windows or embedded on Licensee sites, so customers never leave the site Lenovo Confidential | © 2008 Lenovo Page 47 of 85
Requirements: Landing Pages Except for Online Video, all ads must lead to an Ad Destination Page (Landing Page). For the entire campaign length, it must The Intel logo and brand mention must appear above-the-fold on the ADP. Additionally, the Intel logo must be displayed at all times (100%) The ADP must Prominently feature at least 1 QLP promoted in the online ad New Intel logos on the ADP must link directly to Intel-approved web content Intel legal line is required and can be satisfied by including a link to a page on Lenovo’s web site where all trademarks, including Intel’s, are acknowledged Intel web site – link Intel logo to The appropriate Intel web site where appropriate Intel content is displayed. or Intel web site - link Intel logo to a 'mini-browser' window which executes when users click on the Intel logo • Intel Online logo requirements must be met Lenovo Confidential | © 2008 Lenovo Page 48 of 85
Ad Guidelines: Text Ad • Be About QLP • Logos Brand Mentions Trademark Lines: Text Mention is prominent, Logo and trademark line not required in ad but on Landing page • Additional Branding Elements: follow guidelines • Non-Qualifying Products: do not include or link to • Creative Design: design cannot be confusingly similar to ads with non Intel processors • Verification: For Intel brands with platform requirements, feature a PCQLP with a passing verification test result on file. Lenovo Confidential | © 2008 Lenovo Page 49 of 85
Online: logo guidelines Logo Type Locked Logo Badge Logo Size 90 pixels high logo on both creative and ADP 50% reimbursement 60 pixels high for ADP and creative for 25% reimbursement Logo Clear Spacing Requirements Logo Positioning Logo Colour Logo Background No clear spacing requirements. No placement restrictions but must be FULLY visible at all times. Logo on ADP must appear above the fold Full Colour Logo must be placed on a clean, clear and solid background Full Colour Logo must be placed on a clean, clear, solid white background No placement No clear spacing restrictions but must requirements. Logo be FULLY visible at all may be placed on top times. Logo on ADP of a visual/photograph must appear above the fold Note: Banner Ads smaller than 90 Pixels high may use Standard Badge Logos only if the corresponding Ad Destination Page uses the Locked Logo Lenovo Confidential | © 2008 Lenovo Page 50 of 85
Online: Logo Placement guidelines 4 Intel logo for all web ads and landing pages (ADPs) must be displayed 100% of the time (except for Text ads and Online video). Only exception is when a user-initiated action creates a new viewing area either by scrolling, expanding, loading a new viewing area. In these instances, the Intel logo should be viewable as soon as technically possible and , the in the case of loading a new area, as soon as the other ad elements are loaded. 4 Online ads must lead to an eligible Ad Destination Page, or ADP, except for Online Video. 4 Intel Online logo requirements must be met. 4 For banner ads, Intel logo should be visible 100% of the time. If a portion of banner is visible above the fold (either vertical or Horizontal) then the Intel logo should be above the fold. Banners can or can not be above the fold, there is no change in that. Lenovo Confidential | © 2008 Lenovo Page 51 of 85
Online: Ad destination pages requirements All online ads, except for Online Video, must lead to an eligible ADP • The ADP must prominently feature at least 1 QLP promoted in the online ad • The Intel logo and brand mention must appear above-the-fold on the ADP. Additionally, the Intel logo must be displayed at all times (100%) • ADP Logo size and type must match the Logo size on the corresponding ad • ADP cannot contain any NQLPs • ADP must be compliant with the Program Ts&Cs during the entire running period of the advertisement. • Depending on the level of reimbursement, the appropriate ABE rules applies. ABEs are not allowed to appear “above the fold” and must be clearly smaller than Intel logos. • Intel Online logo requirements must be met Lenovo Confidential | © 2008 Lenovo Page 52 of 85
Online ad example: ADP Lenovo Confidential | © 2008 Lenovo Page 53 of 85
Brand Simplification Contd. . Current New Intel® Pentium® dual-core processor Intel® Pentium® processor Intel® Celeron® dual-core processor Intel® Celeron® processor Lenovo Confidential | © 2008 Lenovo Page 54 of 85
Brand Simplification Correct Incorrect Intel® Xeon® processor Quad-Core Intel® Xeon® processor 5000 sequence Quad-Core and Dual-core Intel® Xeon® processor 5000 sequence Intel® Xeon® processor 7400 series 6 -core and Quad-Core Intel® Xeon® processor 7400 series Intel® Xeon® processor E 5450 Quad-Core Intel® Xeon® processor E 5450 Intel® Itanium® processor Dual-Core Intel® Itanium® processor 9100 series Intel® Itanium® processor 9150 M • Intel is also dropping “Quad-core” and “Dual-core” labels to its server processor names. • Intel continue to include core count as a feature wherever key features are discussed. It simply will no longer be attached to the product name. Dual-Core Intel® Itanium® processor 9150 M Lenovo Confidential | © 2008 Lenovo Page 55 of 85


