LEGO
Introduction Lego means small toy making company It was introduced by Ole Kirk Cristiansen in 1932 in Denmark In 1934 company came to be called “ LEGO” from the Danish phase leg godt which means “ play-well”
Humility and teamwork, and its heritage remains an essential part of the LEGO corporate culture Our ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future experiencing the endless human possibility. Our culture is based on openness and trust. Jørgen Vig Knudstorp, Chief Executive Officer, LEGO Group.
At the LEGO company, play is not restricted to brickbuilding sessions or cocreation with children, it’s part of the DNA.
Relaxed atmosphere of the working environment
The LEGO Group corporate values Very high quality products. Cautious, slow, steady growth. Focus on narrow, interchangeable product set Informed innovation, not unconstrained creativity.
The LEGO Group's vision is to invent the future of play The LEGO Group's Mission is to Inspire and Develop the Builders of Tomorrow'
Organisation structure CEO Markets and products Community, Education & Direct Corporate Center Global Supply Chain Corporate Finance
Fun LEGO® facts More than 400 million children and adults will play with LEGO bricks this year. LEGO products are on sale in more than 130 countries In 2010 the LEGO Group expects to achieve a global production of more than 31 billion elements – equivalent to 60, 000 elements a minute or 1, 000 elements every second. The world’s children spend 5 billion hours a year playing with LEGO bricks 0 n average every person on the earth has 70 LEGO blocks There are over 3900 LEGO elements and 58 different LEGO colors The world record for the largest LEGO castle used 400000 bricks
