Lecture 12 Spending Time Is there balance between

Lecture 12: “Spending” Time: Is there balance between mass production and customization? Professor Victoria Meng 1

Lecture Outline: • Lesson topic introduction • “Access Denied” (Lax, 2007) • “Just Do It” (Lury, 2007) • Amazon. com • Craigslist. com • Epic 2015 (Sloan and Thompson, 2005) 2

Lesson Topic: Business, Digital Media, and Identity Question: How have emerging digital media affected our economic identities and communities? 3

Lesson Topic: Business, Digital Media, and Identity Despite valuing money and capitalism, we also often associate them with greed, risk, and other stressful ideas. 4

Lesson Topic: Business, Digital Media, and Identity Global flows of capital and information have become as complex and unpredictable as the weather. 5

Lesson Topic: Business, Digital Media, and Identity How do we know what money is worth? 6

Lesson Topic: Business, Digital Media, and Identity What can you buy for $10? 7

Lesson Topic: Business, Digital Media, and Identity $10 ? ! 8

Lesson Topic: Business, Digital Media, and Identity Key terms: Quantitative and Qualitative Money allows us to convert quality into quantity; to equate different goods and services. 9

Lesson Topic: Business, Digital Media, and Identity 10

Reading: Celia Lury 11

Reading: Celia Lury “…brand logos operate like computer desktop icons or ‘short cuts. ’ The brand represents itself by its logo. The logo in turn immediately brings to mind a reservoir of cultural knowledge about the brand that has been cultivated through the marketing of its previous products…This set of associations is then used to promote new products and to drive new sales. ” (318) 12

Reading: Celia Lury • Brands emphasize quality and experience over quantity and cost. 13

Reading: Celia Lury • Brands emphasize quality and experience over quantity and cost. • Branding includes place, packaging, promotion, product, and price. 14

Reading: Celia Lury • Brands emphasize quality and experience over quantity and cost. • Branding includes place, packaging, promotion, product, and price. • A brand is not a single, simple, or stable object or process. 15

Reading: Celia Lury • Brands emphasize quality and experience over quantity and cost. • Branding includes place, packaging, promotion, product, and price. • A brand is not a single, simple, or stable object or process. • A brand can be seen as a new (digital) medium. 16

The Promise and Perils of Using Craigslist 17

Big Business and Digital Media Brand alphabet (Grafiko, 2008) 18

Reading: Stephen Lax Data obtained from the UN-WIDER report on worldwide distribution of household wealth 19

Reading: Stephen Lax “There can be no doubt that the world exists in a state of staggering inequality. ” (200) 20

Reading: Stephen Lax 21

Reading: Stephen Lax • “Equality of outcome” and “equality of opportunity. ” • What does it mean to have “equal opportunity? ” 22

Reading: Stephen Lax “Having established a level playing field, whatever anyone chose to do with those skills and technologies was their own choosing. If they applied heir skills successfully then they deserved whatever reward came their way; should they be unsuccessful, then really they could not complain. ” (208) 23

Reading: Stephen Lax You’ve Got Mail (Ephron, 1998) 24

Money and Information; Concentration and Flow Epic 2015 (Sloan and Thompson, 2005) 25

Review: Jenkins “A politics based on consumption can represent a dead end when consumerism substitutes for citizenship (the old cliché of voting with our dollars), but it may represent a powerful force when striking back economically at core institutions can directly impact their power and influence. We are still learning to separate one from the other. ” (222) 26

End of Lecture 12 Next Lecture: Makers, Keepers: Does information want to be free? 27