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Lecture-1 KNOWLEDGE, INNOVATION & NEW PRODUCT DEVELOPMENT 2 UZB 614 Mamurjon Rahimov and Farhod Lecture-1 KNOWLEDGE, INNOVATION & NEW PRODUCT DEVELOPMENT 2 UZB 614 Mamurjon Rahimov and Farhod Karimov Academic year 2015 -2016 1

Open Innovation and Technology Transfer Lecture 8. 2 Open Innovation and Technology Transfer Lecture 8. 2

Figure 10. 1 The economic perspective of technology transfer Figure 10. 1 The economic perspective of technology transfer

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Figure 10. 2 Chesbrough’s open innovation approach Figure 10. 2 Chesbrough’s open innovation approach

Open Innovation Funnel 7 Open Innovation Funnel 7

Table 10. 1 Contrasting ‘closed innovation’ principles and ‘open innovation’ principles Source: Chesbrough, H. Table 10. 1 Contrasting ‘closed innovation’ principles and ‘open innovation’ principles Source: Chesbrough, H. (2003) Open Innovation: The new imperative for creating and profiting from technology, HBS Press, Boston, MA.

Pepsi’s Crowd-sourced Doritos commercial for Superbowl 9 Pepsi’s Crowd-sourced Doritos commercial for Superbowl 9

The very first i. Pod used the Japanese memory units… 10 The very first i. Pod used the Japanese memory units… 10

President Obama gives the Queen an i. Pod 11 President Obama gives the Queen an i. Pod 11

Why Elon Musk Just Opened Tesla's Patents to His Biggest Rivals 12 Why Elon Musk Just Opened Tesla's Patents to His Biggest Rivals 12

Figure 10. 3 The tangibility of knowledge Source: Adapted from M. Cooley (1987) Architect Figure 10. 3 The tangibility of knowledge Source: Adapted from M. Cooley (1987) Architect or Bee? The Human Price of Technology , Hogarth Press, London. Used by permission of the Random House Group Limited and with kind permission from Professor M. Cooley.

Discussion goes on… 14 Discussion goes on… 14

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Figure 10. 4 transfer Conceptual framework of technology transfer and inward technology Figure 10. 4 transfer Conceptual framework of technology transfer and inward technology

Table 10. 2 4 A conceptual framework of technology transfer Table 10. 2 4 A conceptual framework of technology transfer

A conceptual framework for the development of genuine business opportunities Figure 10. 5 A conceptual framework for the development of genuine business opportunities Figure 10. 5

Figure 10. 6 Interlinking systems of knowledge-transfer relationships Figure 10. 6 Interlinking systems of knowledge-transfer relationships

Recommended Reading Essential Reading Trott, P. (2012) Innovation Management & New Product Development. FT Recommended Reading Essential Reading Trott, P. (2012) Innovation Management & New Product Development. FT Prentice Hall. Recommended Reading • Davis, S. M. & Moe, K. (1997). Bringing innovation to life. Journal of Consumer Marketing, 14 (5), 338 -361. • Kao, S-C. , Wu, S-H. & Su, P-H. (2011). Which mode is better for knowledge creation? Management Decision, 49 (7), 1037 -1060. • Mitchell, R. & Boyle, B. (2010). Knowledge creation measurement methods. Journal of Knowledge Management, 14 (1), 62 -87. • Witell, L. , Kristensson, P. , Gustafsson, A. & Löfgren, M. (2011). Idea generation: customer co-creation versus traditional market research techniques. Journal of Service Management, 22 (2), 140 -159. • Yelkur, R. & Herbig, P. (1996). Global markets and the new product development process. Journal of Product and Brand Management, 5 (6), 3847. KNOWLEDGE, INNOVATION & NEW PRODUCT DEVELOPMENT 21