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• • • Leader in Industry Specific B 2 B Websites Since 1997 Developed Hundreds of Vendor and Agency Websites Online Advertising to Database of More Than 100, 000 Stores
Just a few of our clients… About Face • Badash Crystal • Brownlow • Carson • Christhomas Delton Dennis East Faith Collection • Highland Graphics • Mug World • Park Design • Sterling Industries …and many more!
CAMEO EZ System Complete Automated Merchant Electronic Ordering Made Easy CAMEO EZ sites are password-protected. Stores must register, enter their sales tax id and other business information. In 1999 Omega. Net developed this system to make it easy for Vendors to update their own websites by updating an Excel spreadsheet.
CAMEO EZ System In 2003, Omega. Net developed a major upgrade that made it possible for stores to copy their registration information to multiple CAMEO EZ websites. This upgrade also made enabled Sales Agencies to easily add Vendors products to their websites.
Each Company’s Site Has Its Own Custom Design
Registration & Login Pages Sales Tax ID Number and Business Information Required
Your Office Gets Store Registration Information Store Gets Customized Email Saying “Thank You for Registering”
Customizable Category – Available Products Page
Customize Using Category & Sub-Category Image Options
Product Page – Detailed Description Page
Order by Pricelist
Order by SKU
Random Search & Keyword Drop Down Lets buyer find products across categories
View Last / Previous Online Order Re-Order with a Click
(shot of shopping cart)
The Secure Admin. Console Where your staff gets the complete credit card number
Sales History Reports
“Our free email blast covered the entire cost of the website and then some… “I received a call from a sales rep this week who thanked us for building the site and listing our reps… She said that she used to get her foot in the door with other products and then introduce our product… After our blast, however, she had 3 appointments from stores who wanted our product.
“She said it looked like it would now be our product that would be getting her foot in the door with new clients. “Another sales rep principal emailed me to say that one of his reps had been trying to get us into a potential store, but was having trouble. When the store saw our email blast, however, the store owner immediately called for an appointment. ”
“I always get excited when I visit a manufacturer’s website and see that they sell online. “I find I SPEND SMARTER and feel better about my selections when I order online in the privacy of my office or home.
“I don’t enjoy the rushed feeling I get at market and ordering online means I don’t have to worry about poor planning regarding quantities, colors, etc. “Plus it’s nice to be able to plan my order at my convenience anytime day or night. ”
E-Marketing: the Very BEST Return On Investment Direct Marketing Association’s (DMA) Power of Direct Economic Impact Study reported that email marketing surpasses all other channels for the return on a dollar invested. Let’s take a look at the DMA findings…
Catalog Marketing = ~ $7 per $1 spent Non-Catalog Direct Marketing = ~ $15 per $1 spent (such as telephone marketing) The ROI for Non-Email E-Marketing (PASSIVE E-Marketing) = ~ $20 per $1 spent The ROI for Email Marketing – (ACTIVE E -Marketing) = ~ $45 per $1 spent
Passive E-Marketing (ROI ~$20) Potential customers can search for your company name, keyword or product type and find your company’s link or banner. The link or banner gives them information about your company and will link TO your company’s web site. Non-Email Internet Marketing on various wholesale portals, directories and search engines. • Links • Banners • Display Ads • SER • SEO Providers, such as: Americas. Mart FGMarket Gifts & Dec Giftware News Omega. Net’s Gifts. Wholesale. com Decor. Wholesale. com Toys. Wholesale. com Accessories. Wholesale. com … and others !
Active E-Marketing (ROI ~$45) When your company sends out an advertisement via Email TO the potential customer’s email address. Email Internet Marketing: • Company Sending Newsletters To Customers • Industry Newsletters (such as Omega. Net’s Gift & Home Retailer) • Email Blasts To Potential Customers / Store Providers, such as: Americas. Mart Gifts & Dec Giftware News Omega. Net
Examples of Email Blasts
Secrets for a Successful Email Blast What you are sending …? 1) Product 2) Look of the Ad 3) Catchy Subject Line Who you are sending to …? 1) Quality of Email List 2) Relevant Stores 4) Call to Action 5) Way to measure results /Expectations When you are sending …? Tues, Wed, Thurs, Fri, Sat, Mon, Sun (in that order)
Communicating with Current Customers With E-Newsletters • Regular Email Newsletters to Customers • New Introductions • Closeouts or Specials