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Копия LLI vocabulary pres examples un 5.pptx

  • Количество слайдов: 151

Language Leader Intermediate Unit 5. Advertising Language Leader Intermediate Unit 5. Advertising

Ad (advertisement) Ad (advertisement)

In the flower shop there is an advertisement In the flower shop there is an advertisement "say it with flowers".

Реклама Реклама

To reflect To reflect

The lake reflected the surrounding mountains. The lake reflected the surrounding mountains.

Отражать Отражать

Attention-grabbing Attention-grabbing

Put an attention-grabbing advertisement in the newspaper. Put an attention-grabbing advertisement in the newspaper.

Привлекающий внимание Привлекающий внимание

Eye-catching Eye-catching

Evelyn Waugh's novels have just been published with eye-catching new covers. Evelyn Waugh's novels have just been published with eye-catching new covers.

Бросающийся в глаза Бросающийся в глаза

Catchy Catchy

I'm not sure what their product is, but they've little jingle. I'm not sure what their product is, but they've little jingle.

Броский, запоминающийся Броский, запоминающийся

Desire Desire

I had a strong desire to help and care for people. I had a strong desire to help and care for people.

Желание Желание

Persuasive Persuasive

Vockburn can be a very persuasive salesman. Vockburn can be a very persuasive salesman.

Убедительный Убедительный

To be focused on smth To be focused on smth

I felt as if all eyes were focused on me. I felt as if all eyes were focused on me.

Быть сфокусированным на чем-либо Быть сфокусированным на чем-либо

Witty Witty

She tried to think of something original and witty to say. She tried to think of something original and witty to say.

Остроумный Остроумный

Humorous Humorous

He was quite humorous, and I liked that about him. He was quite humorous, and I liked that about him.

Смешной, забавный Смешной, забавный

Dull Dull

Life in a small village can be very dull. Life in a small village can be very dull.

Скучный Скучный

Ordinariness Ordinariness

Mr Olsen didn’t like the text which Sam suggested because of it Ordinariness. Mr Olsen didn’t like the text which Sam suggested because of it Ordinariness.

Заурядность, будничность Заурядность, будничность

Intriguing Intriguing

Sally’s story was very intriguing: everybody wanted to know the end of it. Sally’s story was very intriguing: everybody wanted to know the end of it.

Интригующий Интригующий

Instantly recognizable Instantly recognizable

Their slogan is instantly recognizable. Their slogan is instantly recognizable.

Сразу узнаваемый Сразу узнаваемый

Soft drink Soft drink

A flight attendant offered them soft drinks. A flight attendant offered them soft drinks.

Безалкогольный напиток Безалкогольный напиток

To attract attention To attract attention

He waved to attract the attention of the waitress. He waved to attract the attention of the waitress.

Привлекать внимание Привлекать внимание

Noticeable Noticeable

Many people in Minnesota and Tennessee have noticeable accents. Many people in Minnesota and Tennessee have noticeable accents.

Заметный Заметный

Amusing Amusing

I don’t find that type of humour very amusing at all. I don’t find that type of humour very amusing at all.

Забавный, занятный Забавный, занятный

Upsetting Upsetting

It’s nothing to get upset about. =) It’s nothing to get upset about. =)

Огорчающий Огорчающий

Imaginative Imaginative

He was more imaginative than most history teachers. He was more imaginative than most history teachers.

Творческий, оригинальный Творческий, оригинальный

Sponsorship Sponsorship

Sponsorship is a form of advertising. Sponsorship is a form of advertising.

Спонсорство Спонсорство

Commercial Commercial

The film’s commercial success made her a star. The film’s commercial success made her a star.

Реклама/ коммерческий Реклама/ коммерческий

To promote To promote

These products are aggressively promoted and marketed. These products are aggressively promoted and marketed.

Продвигать, рекламировать Продвигать, рекламировать

Misleading Misleading

Statistics, as we know, can be very misleading. Statistics, as we know, can be very misleading.

Вводящий в заблуждение Вводящий в заблуждение

consumer consumer

The change has been criticized by consumers. The change has been criticized by consumers.

потребитель потребитель

To endorse To endorse

Selena Gomez is an endorser of D&G – they always present her their new Selena Gomez is an endorser of D&G – they always present her their new bags.

Одобрять Одобрять

Publicity Publicity

Our company prepares its own publicity materials. Our company prepares its own publicity materials.

Гласность, публичность Гласность, публичность

To approve of smth To approve of smth

Her parents did not approve of her decision. Her parents did not approve of her decision.

Одобрять что-л Одобрять что-л

Impression Impression

He gives the impression that he really doesn’t care. He gives the impression that he really doesn’t care.

Впечатление Впечатление

To invent To invent

Who invented the television? Who invented the television?

Изобретать Изобретать

Word-of-mouth Word-of-mouth

Most of our customers hear about us by word of mouth. Most of our customers hear about us by word of mouth.

Передаваемый из уст в уста Передаваемый из уст в уста

Inscription Inscription

I hate when teenagers cover the walls of buildings with inscriptions. I hate when teenagers cover the walls of buildings with inscriptions.

Надпись Надпись

Household goods Household goods

The cost of household goods and services fell. The cost of household goods and services fell.

Хозяйственные товары Хозяйственные товары

Handbill Handbill

A handbill is a small printed notice which is used to advertise a particular A handbill is a small printed notice which is used to advertise a particular company, service, or event.

Листовка Листовка

To draw attention To draw attention

We have to try and get in without drawing attention to ourselves. We have to try and get in without drawing attention to ourselves.

Привлекать внимание Привлекать внимание

Ancient Ancient

My mom brought an ancient vase from Greece. My mom brought an ancient vase from Greece.

Древний Древний

Preferably Preferably

When we move I’d like to get a pet, preferably a dog. When we move I’d like to get a pet, preferably a dog.

Предпочтительно Предпочтительно

Particular Particular

Are there any particular topics that you would like me to explain? Are there any particular topics that you would like me to explain?

Особенный Особенный

Annual Annual

Mr Mccormick went to his annual family meeting. It’s a kind of tradition. Mr Mccormick went to his annual family meeting. It’s a kind of tradition.

Ежегодный Ежегодный

Billboard Billboard

His smiling face appears on Tshirts, billboards, and posters. His smiling face appears on Tshirts, billboards, and posters.

Рекламный щит Рекламный щит

Leaflet Leaflet

Campaigners handed out leaflets on passive smoking. Campaigners handed out leaflets on passive smoking.

Листовка Листовка

Target Target

The house was left empty and therefore a target for vandals. The house was left empty and therefore a target for vandals.

Цель Цель

Concern Concern

There is growing concern about the safety of mobile phones. There is growing concern about the safety of mobile phones.

Забота, беспокойство Забота, беспокойство

Junk food Junk food

I'd sooner go hungry than eat junk food. I'd sooner go hungry than eat junk food.

Вредная еда Вредная еда

Gimmicky packaging Gimmicky packaging

The companies use gimmicky packaging to attract children. The companies use gimmicky packaging to attract children.

«хитрая» упаковка «хитрая» упаковка

Confectionery Confectionery

Confectionery is sweets and chocolates. Confectionery is sweets and chocolates.

кондитерские изделия кондитерские изделия

To vary To vary

Rooms vary in size but all have television and telephone. Rooms vary in size but all have television and telephone.

разнообразить, варьировать разнообразить, варьировать

Harmful Harmful

Looking at a computer monitor for a long time can be harmful to the Looking at a computer monitor for a long time can be harmful to the eyes.

вредный вредный

to resolve to resolve

She resolved to leave as soon as possible. She resolved to leave as soon as possible.

решить решить

vast sums of money vast sums of money

We can’t risk such vast sums of money. We can’t risk such vast sums of money.

большие суммы денег большие суммы денег