la Pizzeria Business plan Pizzeria This project was

la Pizzeria Business plan Pizzeria This project was conceived and Malikov N. A. 1 st year student of. UP 1 -1203

our logo

goal • Evaluation of the effectiveness of investment in discovery catering format pizzeria.

project idea • The idea of the project is to open a pizzeria in a newly built shopping center. The opening of the shopping center is planned for July 2015 Shopping center consists of a 5 -storey detached building standing, from 1 to 4 floors will house a variety of shops and trade departments, and on the fifth floor will be a cinema and area of food outlets. The area allocated for the fast-cord is 600 m 2, it is expected that there will be located 2 catering: coffee shop and pizzeria.

introductory data • Business Type: Pizzeria. • Location: city of Metro city (population 900 thousand), 5 th floor shopping and entertainment complex. The room in which you plan to open a pizzeria, a completely renovated and meets the requirements for San Pina of food outlets. • Area: total area of 330 sq. institutions including a floor area of 220 sq. • Type of property on the premises: Rent • Number of seats: Pizzeria will be designed for 100 seats (25 tables) • Opening hours: 10: 00 to 22: 00

pizza menu • Pizza meat, fish, vegetarian (at least 30 species). • Pasta, soups, salads, meat and fish dishes • Beverages (coffee, tea, juice, lemonade, etc. ) • Confectionery (desserts, pies, cakes, pastries) • Alcohol and alcoholic beverages • Ice Cream • Organizational aspects of doing business.

For entrepreneurial activity is planned to create two entities: ip savelyev i. K. and llc "Forum-c. " Name Kind of detail The system of taxation IP Savelyev I. K. catering services UTII Ltd. "Forum. C. " Retail sale of alcohol USN, income minus expenses, 15%.

the capital cost of opening its pizzeria

• To open a pizzeria would require an investment of $ 6. 9 million rubles. Cost estimates calculated on the basis of maximum prices, the rack rate, as well included in the estimate of the cost of funding before the project to become self-sufficient. Funding will be made from the initiator of the project. • To perform special operations (construction, installation and so on) will be attracted by specialized companies. For the selection of a contractor will be mini-tender winner will be chosen company to offer the most optimal conditions (price, terms, guarantee). • Purchase of equipment required to open a pizzeria will be from the same vendor, "turnkey", under this option may receive significant discounts on equipment. It is also planned purchase of special equipment and software security, mobile terminals waiters. Purchase of this equipment will automate the process of work, as well as increase the speed and quality of the service users.

timetable for the launch of pizza

• The opening of the shopping center is scheduled for July 1, 2015, in this regard, to this date, you must complete all the steps required to open an institution. It is planned that the time of opening a pizzeria will take 3 months, all steps will control the business owner.

list of documents for opening a pizzeria The most time-consuming and difficult stage at the opening of catering is to provide coordination at various levels. To open a pizzeria should: • Conclusion SES on premises • Conclusion Fire Department on the premises • Signing the contract for garbage disposal • Conclusion of the agreement deratisatioin and disinfection • The contract for disinfection of ventilation • The contract for disposal of mercury-containing lamps • Health certificates for the • The contract for fire alarm • The contract for the panic button • Matching assortment list (menu) • The final conclusion of SES • The final opinion of the Fire Service • Registered CMC • Getting alcohol license For the above listed documents is planned to involve a specialized firm (expenses in the budget laid in a row and other costs).

the plan for personnel For the organization of the pizza to be taken in the state of the following positions:

• Managing. Powered by 5 day working week. Responsibilities: Supervise the work of staff, working with government agencies, the work on the purchase of products and so on. • Cook, work in shifts. Duties: Preparation of course, enforcement of preparation technology, development of new courses. • Assistant chef working in shifts. Responsibilities: assist the cook in cooking. • The bartender, working in shifts. Job responsibilities: preparation of beverages, the sale of alcohol. • Administrator (head waiter) work in shifts. Duties: supervises the work of the servers resolve issues with visitors, if necessary, help to waiters. • The waiter, working in shifts. Responsibilities: service users, control of payment on the part of visitors.

planned indicators pizzeria Expected performance of the enterprise for 2015 - 2018 years.

Revenue pizzeria located in the shopping center is directly dependent on the number of visitors to the mall, seasonality is present, but it is less pronounced compared with the catering business located in a separate room. Peak revenue comes weekends and holidays. Revenue pizza consists of implementation of the following dishes: • • Pizza. Pasta, soups, salads, meat and fish dishes. Confectionery. Alcoholic and alcoholic beverages. Ice cream. Sushi. Tea, coffee, juice, and other drinks.

revenue breakdown is as follows: Tea, coffee, juice, and other drinks 8% Ice cream 7% Alcoholic and alcoholic beverages 16% Sushi 10% Revenue breakdown pizzeria Pizza 32% Pasta, soups, salads, meat and fish dishes Confectionery 16% 11%

• Revenue breakdown pizzeria located in the shopping center is different revenue mix catering located separate room. The average check is slightly lower as visitors mostly visited institution to have a snack between the implementation of purchases, but there is a constant stream of visitors, and there is no need to spend heavily on advertising campaigns to attract visitors.

exit to self-sufficiency

The opening is scheduled for the pizzeria in July 2015, while from April 2015 will need to pay the lease payments to the owner of the room. According to the schedule plant will return in August 2015, up to this point funding will be provided by the investor. The expenditure of the activity. Expenses consist of pizza variables and overall costs. Variable costs include the cost of food sold. Catering enterprises are characterized by high marginality, mark-up on the main dishes menu is as follows: • • Pizza. 300 -400% mark-up Pasta, soups, salads, meat and fish dishes. 250 -350% mark-up Confectionery. 350 -450% mark-up. Alcoholic and alcoholic beverages. 40 -80% mark-up Ice cream. 300 -350% mark-up Sushi. 300 -400% mark-up Tea, coffee, juice, and other drinks. 450 -600% mark-up.

composition of total costs pizzeria is as follows: Breakdown of the total cost Administrative expenses Utilities Lease Salary, deductions Other Protection 2% 2% 2% 8% 36% 50%

• The largest share in the structure of expenditures occupy the cost of rent and payroll (salary + allowances). As can be seen from the graph of the articles account for 86% of all monthly expenses. Rental costs and labor costs must be controlled on a regular basis. The growth of these items must match the dynamics of profit growth in the reverse case is not commensurate with the growth of the activities of the pizzeria will be unprofitable.

intuitively, the distribution of funds received from the petitioners, can be found in the following graph: Structure of the distribution of funds Tax USN / UTII 1% Net profit 12% Cost 34% General expenses 53%

• 34% of the funds received from the visitors of an institution goes to pay the suppliers of food products, 53% goes to pay for the total cost of the enterprise. As the activities of food service fits simplified taxation regime, the proportion of funds going to . pay taxes low. 12% of the funds received from visitors is . the net profit of the company. / . (The average profitability of the . Industry is 8 -15%).

generalized financial performance for 2015 -2018 2015 2016 2017 2018 Revenue 20 060 000 37 200 000 40 920 000 45 012 000 Profit 1 862 000 4 464 000 4 910 400 5 401 440

Projected revenues for 2015 pizza is about 20 million rubles. , Based on the opening date of July 2015 and entering the revenue forecast in November 2015 at 2016 laid the average monthly earnings of $ 3. 1 million rubles. , Net margins 12%. Beginning in 2017 laid a revenue growth of 10%. • • Calculation of return pizzeria. Start: April 2015 Opening of coffee: July 2015 Exit to the operational break-even: August 2015 The yield of the revenue forecast: November 2015 Date of return of the project: February 2017 Payback period 1 year and 10 months Return on investment - 45%

thank you for your attention