Kyiv 2011 What people need Structure

Kyiv, 2011

What people need Structure • • • Mission and goal of Contest Concept Contest needs subjects – directions Contest structure Target Audience Needs scheme to rounds Awards Application form Contest stages Geography Partners features in competition 2

What people need Mission an Goal Determination of most urgent human needs Make life better * Goal Mission Have a need – let’s write it! * to identify and implement the most urgent needs and directing of scientific thought and production capacity to the actual needs in society 3

What people need Contest concept • • • Contest concept - the first contest What People Need will be held in the second half of 2011, whose purpose is a search of current needs of people. The audience - a participant of the WPN contest can be any person and company Application / Description of requirements is given on behalf of the physical presence or the organization (competition in the future will have corporate nomination). The need may be recorded in three languages: English, Russian, Ukrainian. The main competition jury are the participants themselves and Internet-users. Each registered website user may provide the actual description, in his view, needs and vote for a particular need. In addition any person can take part in discussions on each of the requirements. The Contest Committee also affects the rating requirements. Structure and calendar - the competition is held in 3 rounds, the contest results are published online in the form of rating needs. Contest Period - 5 months. Prize fund – contest needs classifier consists of 7 main areas of individual needs. As a result, will be allocated the most urgent need among others. By describing this need, receives $ 1, 000 in prize money. As a result, will be distributed three cash prizes: one prize - Ukrainian category, one prize - the Russian category and one prize - English category. Contract - each participant, in the site www. topneed. org, automatically accepts the terms of the contest and its rules. 4

What people need Targeted Audience • • • Ukraine Other CIS states States of Europe and Asia States of both Americas Ukrainian, Russian, English population of Earth User Profile: Participants Users Active internet user + + People for whom it is important to be heard + - People who want to bear the impact (influence on the situation) + + People who think of their needs and the needs of society + +/- 5

What the people need Classifier mechanism CLASSIFIER INPUT I. Personal Need I. Персональна потреба II. Human life II. Сфера життя sphere людини III. Кластер III. Cluster CLUSTER WEIGHT OUTPUT 6

What people need Application form, need classifier, web-source 7 7

What people need Personal Need Classifier HUMAN LIFE SPHERES q. Human existence stability q. Communication q. Self-affirmation in society q. World cognition q. Impression q. Creativity q. Education q. Selfdevelopment q. Trainings, courses, workshops q. МВА q. Science q. Innovation, world improving q. Research q. Child development centers q. Travel q. Entertainment q. Music q. Painting q. Sculpture q. Architecture q. Literature q. Shows q. Concerts q. Extreme Sports q. Movie q. Theater q. Science q. Art q. Technics q. Society CLUSTERS q Meal q. Water q. Habitat q. Sex q. Healthy lifestyle q. Medicines q. Human physic q. Rest q. Sport q. Fitness clubs q. Industry of beauty and youth q. Healthy food q. Social Security q. Individual security q. Healthcare q. Job q. Occupation q. Money q. Habitation q. Utilities q. Famility q. Children q. Ecology q. Resources (water, oil, energy, gas etc. ) q Transport q. Household Appliances q. Internet q. Social networks q. Mobile Communicatio ns q. Friends q. Clubs q. Recreation activities q. Parks q. Children playgrounds q. Events q. Restaurants/ cafe q. Political parties and movements q. Pleasure, Hobbies q Fashion q Achievements q Automobiles q Technics q House q Prestigious Sports (yachts, golf, equestrian sports etc. ) 8

What people need Contest stages 1 stage Press-conference First online press-conference about the contest start 5 September 2011 2 stage Advertising Campaign 1) Internet: social networks (SMM), banners, newsletters, images. 2) Advertising in the press. Thematic artices. 29 August 2011 3 stage Round 1. Start Contest Start. Filling the forms with needs of relevant sectors and clusters 29 August – October 2011 4 stage Round 2 Relevant needs selection October – November 2011 5 stage Round 3 Selection of the most relevant needs in each language category 2 December 2011 6 stage Final. Award Ceremony Awarding the prize to the winners. Coverage of the contest results in the press December 2011 10

What people need Прес-конференція Online Conference 3 on-air platforms: Innovation Breakthrough (Ukraine) Innovation Institute (RF) Am. BAR (USA) + international experts Glen Hiemstra Marina Gorbis Question–Answer Mode Chat Audience: 30 000 participants diver 1 x: Glen, according to your monography, robotechnics is one of the key trends. What is a base of this confidence? Glen Hiemstra: One of the consequences of the technocratic civilization is unlimited automation of production processes. . . 11

What people need Local Offices WPN Ukraine 1. Innovation Breakthrough Contest, Kyiv Russian Federation 2. Innovation Institute TUSUR, Tomsk USA 3. 1 Stanford University 3. 2 Am. BAR, Palo Alto 12

What people need Media partners Opportunities • Branding of spheres and clusters web-pages of WPN service for Partner • E-mail Newsletter, TM mention • Our network banner advertising • Mention in global e-newslettering • Award ceremony participation: banner, logopanel, speech, logo on staff- and participants badges, invitations, brochures, agendas, diplomas and certifications, coffee break promotional video broadcasting • setting up the Partner Prize • Expert committee participation • Data. Base of the Participants 13

What people need Awards Language categories: English, Ukrainian, Russian • Money prize • Interview in Media Partner Magazine • Award ceremony participation / covering of the transfer fee to Ukraine for the winners Award ceremony will be held in Radisson Blu, Kyiv, Ukraine 14

What people need Award Ceremony Event: debriefing ceremony and winners awarding Meeting for the contest participants, organizers, experts, partners and sponsors. Audience: §Top users of the Top. Need. Org service. §Contest experts §Scientists (sociologists, political scientists, psychologists) §Public officials §Sponsors §Partners §Contest winners 15

WPN – we make human life better! Tell the world about your needs What do you really need? Do you have a need? Write here! Do you really want it, sure? What do you dislike? Change the world by yourself! Just type it – Universe will hear you! Simply to write – be happy inside! Thanks for your attention! 16