Kulakova O. K. fly_okk@mail. ru 2012 Social

Kulakova O. K. fly_okk@mail. ru

Social Network Sociologysocial structure made up of: 1) social objects (individuals or organizations) 2) ties between these objects

building of social relations among people who share interests, activities, backgrounds, or real-life connections. Online service Platform Web-site

>600 million people access social networks at least daily

Awareness of Facebook is close to 100%

Average session lasts: Facebook — 55 minutes , Twitter — 23 minutes More than 400 million people access Facebook daily

The largest social network in Eastern Europe and Russia 55% awareness 39% users

It is difficult for new social networks to succeed Over 60% of users does not want any new social network

The simple truth: People like to connect to people People often connect online to their offline friends

Status checks and chats are the most frequent activities on social networks The simple truth: People like to communicate

>50% of social network users are connected to brands

Positive experiences are bigger conversation starters than negative experiences The simple truth: People like positive stuf

38% of internet users has a smartphone They are more intensive users of social networks than people without a smartphone

On average, people install 25 apps on their smartphone, but use only 12 Most used apps are social network apps

More than half of social networkers has ever deleted someone from his/her network Main reason is a lack of contact Defriending

Worldwide Russian

Video Audio Pictures

Purchase Cinema Art

Blogs Miniblogs

Worldwide Russian

English language

Privacy policies Expanded and easy privacy settings

Limited Social Networks Path : stay connected with family & close friends The number of friends is limited up to 50 people https: //path. com

Mobility • Mobile versions of social networks • A great number of applications • Mobile networks maxmob. ru galaxy. inoy. org About 40% use smartphones and tablet computers to access social networks

Visual Content Users prefer pictures and video rather than text

Social Network 2010 David Fincher : 7. 97 IMDb : 8.