Kulakova O.K. [email protected] 2012 Social Network Sociology social

Kulakova O.K. fly_okk@mail.ru 2012
Social Network Sociology social structure made up of: 1) social objects
building of social relations among people who share interests, activities, backgrounds, or real-life connections
>600 million people access social networks at least daily
Awareness of Facebook is close to 100%
Average session lasts: Facebook - 55 minutes, Twitter - 23 minutes
The largest social network in Eastern Europe and Russia 55% awareness 39% users
It is difficult for new social networks to succeed Over 60% of users
The simple truth: People like to connect to people People often connect online to
Status checks and chats are the most frequent activities on social networks The simple
>50% of social network users are connected to brands
Positive experiences are bigger conversation starters than negative experiences The simple truth: People
38% of internet users has a smartphone They are more intensive users of
On average, people install 25 apps on their smartphone, but use only
More than half of social networkers has ever deleted someone from his/her network
Worldwide Russian
Video Audio Pictures
Purchase Cinema Art
Blogs Miniblogs
Worldwide Russian
English language
Privacy policies Expanded and easy privacy settings
Limited Social Networks Path: stay connected with family & close friends
Mobility Mobile versions of social networks A great number of
Visual Content Users prefer pictures and video rather than text
Social Network 2010 David Fincher : 7.97 IMDb : 8.00
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5768-social_networks.ppt

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>Kulakova O.K. fly_okk@mail.ru 2012 Kulakova O.K. [email protected] 2012

>Social Network Sociology social structure made up of: 1) social objects Social Network Sociology social structure made up of: 1) social objects (individuals or organizations) 2) ties between these objects

>building of social relations among people who share interests, activities, backgrounds, or real-life connections building of social relations among people who share interests, activities, backgrounds, or real-life connections Online service Platform Web-site

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>>600 million people access social networks at least daily >600 million people access social networks at least daily

>Awareness of Facebook is close to 100% Awareness of Facebook is close to 100%

>Average session lasts: Facebook - 55 minutes, Twitter - 23 minutes Average session lasts: Facebook - 55 minutes, Twitter - 23 minutes More than 400 million people access Facebook daily

>The largest social network in Eastern Europe and Russia 55% awareness 39% users The largest social network in Eastern Europe and Russia 55% awareness 39% users

>It is difficult for new social networks to succeed Over 60% of users It is difficult for new social networks to succeed Over 60% of users does not want any new social network

>The simple truth: People like to connect to people People often connect online to The simple truth: People like to connect to people People often connect online to their offline friends

>Status checks and chats are the most frequent activities on social networks The simple Status checks and chats are the most frequent activities on social networks The simple truth: People like to communicate

>>50% of social network users are connected to brands >50% of social network users are connected to brands

>Positive experiences are bigger conversation starters than negative experiences The simple truth: People Positive experiences are bigger conversation starters than negative experiences The simple truth: People like positive stuff

>38% of internet users has a smartphone They are more intensive users of 38% of internet users has a smartphone They are more intensive users of social networks than people without a smartphone

>On average, people install 25 apps on their smartphone, but use only On average, people install 25 apps on their smartphone, but use only 12 Most used apps are social network apps

>More than half of social networkers has ever deleted someone from his/her network More than half of social networkers has ever deleted someone from his/her network Main reason is a lack of contact Defriending

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>Worldwide Russian Worldwide Russian

>Video Audio Pictures Video Audio Pictures

>Purchase Cinema Art Purchase Cinema Art

>Blogs Miniblogs Blogs Miniblogs

>Worldwide Russian Worldwide Russian

>English language English language

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>Privacy policies Expanded and easy privacy settings Privacy policies Expanded and easy privacy settings

>Limited Social Networks Path: stay connected with family & close friends Limited Social Networks Path: stay connected with family & close friends The number of friends is limited up to 50 people https://path.com

>Mobility Mobile versions of social networks A great number of Mobility Mobile versions of social networks A great number of applications Mobile networks maxmob.ru galaxy.inoy.org About 40% use smartphones and tablet computers to access social networks

>Visual Content Users prefer pictures and video rather than text Visual Content Users prefer pictures and video rather than text

>Social Network 2010 David Fincher : 7.97 IMDb : 8.00 Social Network 2010 David Fincher : 7.97 IMDb : 8.00