1e53f67f22558d10e6c6551444b14cf4.ppt
- Количество слайдов: 34
Konica Minolta bizhub 160/160 f/161 Ver. 2. 0 - 25. 05. 2005
Contents Table of contents • Market • Portfolio • Product Specifications • Configuration • Consumables • Sales Arguments/Highlights • Positioning/Competition • Machine Mix/Option Attachment Ratio • Marketing Material • Certificates/Environmental Aspects ISM - Office Marketing Group - AP - 2
Segment 1 [1~19 ppm] 2004 1 st half 2004 ISM - Office Marketing Group - AP - 3
Segment 1 [1~19 ppm] 2004 2003 2002 ISM - Office Marketing Group - AP - 4
Segment 1 [1~19 ppm] by model - Top 10 A 4 model A 3 model ISM - Office Marketing Group - AP - 5
Market Analysis Segment 1 [1~19 ppm] General • Total market in 2004: 570. 858 units [Info. Source projection] • Konica Minolta is losing market share [23% compared with 2002] • Canon recovered from last year! • i. R 1600 sold more than 3 times more than 7013 [A 3 vs A 4] • Konica Minolta 7013 achieved 6. 451 units [1 st half 2004] • Second Konica Minolta device Di 1610 on rank 17 • Di 1611 on rank 34! • Only three A 4 models in top 10 - rest is A 3! • Kyocera increased sales by 60% [ from 2002 to 2004] ISM - Office Marketing Group - AP - 6
Portfolio Development Code • Shimanto (based on Di 1610) Sales Code • Konica Minolta bizhub 160 (copier, GDI printer) • Konica Minolta bizhub 160 f (copier, GDI printer, fax) • Konica Minolta bizhub 161 (copier, PCL printer) Portfolio Cluster • Successor of Konica Minolta Di 1610/7416 series Launch Date • beg. June 2005 ISM - Office Marketing Group - AP - 7
Product Specification Overview Speed: 16 cpm A 4 crosswise 16 ppm GDI Printer 16 ppm (600 x 600 dpi)/11 ppm (1, 200 x 600 dpi) PCL Printer First copy out time: less than 13 sec. Warm-up time: less than 25 sec. Resolution: 600 x 600 dpi Memory: 16 MB Zoom: 25 - 400 % in 0. 1% steps Paper Weights: 60 - 160 g/m² Volume: 1. 5 - 15 K Life Time: 150 K (or 5 years) ISM - Office Marketing Group - AP - 8
Product Specification Overview Copying • Fast first copy out time • Large zoom range • 2 -in-1 copy • Auto density adjustment • Auto paper selection • Electronic sorting ISM - Office Marketing Group - AP - 9
Product Specification Overview Printing • GDI standard (bizhub 160 & 160 f) • PCL 5 e/6 (bizhub 161) • up to 1, 200 x 600 dpi resolution for PCL printing • USB, parallel (standard); 10/100 Base TX (option) ISM - Office Marketing Group - AP - 10
Product Specification Overview Scanning • TWAIN scanning (B/W & colour) • Colour scanning (manually only) • Scan format TIFF, PDF (both B/W & colour) • Scan-to-FTP/e. Mail/i. Fax • 4. 5 scans B/W per minute (600 x 600 dpi) via DF ISM - Office Marketing Group - AP - 11
Product Specification Overview Faxing • Super G 3 • 33. 6 Kbps modem • JBIG compression • i. Fax • PC Fax (via i-Net portal) • 200 speed/15 one-touch dials ISM - Office Marketing Group - AP - 12
Configuration Standard configuration • Copy, GDI print • Main body with 1 x 250 sheet universal cassette • 10 -sheet bypass • USB 1. 1, parallel IEEE 1284 interface • 16 MB copy/fax memory • 50 -sheet feeder standard on 160 f ISM - Office Marketing Group - AP - 13
Configuration bizhub 160 DF-501 PF-501 (500 sheets) Expansion Memory EM-101 (32 MB) Mechanical Counter MC-502 ISM - Office Marketing Group - AP - 14
Configuration bizhub 160 f PF-501 (500 sheets) Expansion Memory EM-101 (32 MB) Network Card NC-501 Mechanical Counter MC-502 Scanner Unit SU-502 ISM - Office Marketing Group - AP - 15
Configuration bizhub 161 DF-501 PF-501 (500 sheets) Expansion Memory EM-101 (32 MB) Mechanical Counter MC-502 Network Card NC-501 PCL Expansion Memory 64/128 MB ISM - Office Marketing Group - AP - 16
Configuration bizhub 160, 160 f, 161 ISM - Office Marketing Group - AP - 17
Configuration bizhub 160, 160 f, 161 ISM - Office Marketing Group - AP - 18
Configuration bizhub 160, 160 f, 161 ISM - Office Marketing Group - AP - 19
Consumables • Long life, user-replaceable consumables • Drum cartridge: 16 k pages * • Toner cartridge: 4. 3 k pages* • Consumables are compatible with Di 1610/7416 series @A 4, 6 % coverage, 2 pages/job ISM - Office Marketing Group - AP - 20
Highlights Sales Arguments KM unified design Low running cost User-friendly operation Automatic failure prevention Pre-configured models Small footprint PM-free Fast first print-out Scan-once-print-many Multi tasking capability Large zoom range 2 -in-1 copy Electronic Sorting ISM - Office Marketing Group - AP - 21
Highlights Sales Arguments Standard GDI printing (bizhub 160/160 f) PCL version (bizhub 161) High PCL print quality (1, 200 x 600 dpi) Colour scanning Network scanning (Scan-to-e. Mail/FTP/i. Fax) Software/Web server utility (PS Web. Connection, PS Net. Care) Windows 2003 Server support Remote Set-up Diagnostics ISM - Office Marketing Group - AP - 22
Highlights User-friendly operation · Input of network addresses for printer and/or scanner via operation panel (no additional software required) · Precise text messages on two-line LCD · Large zoom range (25 – 400 %) Comfortable original feeding · Fewer skewed originals and paper jams thanks to centre feeding · Fewer paper jams and less soilage of scanning section thanks to reduced contact between original and scanning glass · High feeder capacity of 50 sheets Easy meter reading · Copy, print, scan counters are accessible from LCD · All counters are also accessible via Page. Scope Web. Connection · Optional mechanical counter is available Intelligent control board architecture · Common copy, print, scan, fax data handling · High print productivity thanks to RIP-while-print/RIP-once-print-many technology (bizhub 161) · Dual access (print-while-scan, print-while-fax: bizhub 161) Convenient features · Standard colour and B/W TWAIN scanning via USB 1. 1 interface · Scan-to-e. Mail/FTP · Standard GDI printing via parallel or USB 1. 1 interface · GDI and/or PCL network printing Easy consumable handling ·High degree of usability thanks to separate drum and toner cartridges ·Easy replacement (front access) ·Automatic consumable ordering via fax ·High consumable yield (drum: 16 K, toner: 4. 3 K) Sophisticated media handling · Easy paper refills thanks to front access · Envelope feeding via bypass · 60 – 160 g/m² paper weight support · Up to 760 sheets maximum paper capacity Facilitated firmware update · Speedy firmware update via USB 1. 1 interface (no EPROMs required) · Remote firmware update via RSD or fax-to-fax transmission High productivity · Short warm-up time of less than 25 seconds · Fast first-copy time of less than 13 seconds · Up to 16 ppm copy and print speed Environmental Soundness · Compliance with Energy Star and Blue Angel ISM - Office Marketing Group - AP - 23
Highlights Operation Panel = changes compared to Di 1610/7416 series ISM - Office Marketing Group - AP - 24
Highlights Document Management A Page. Scope CD is bundled with NC-501 Page. Scope Cabinet (2. 0) • efficient tool to automate workflows • easy archiving • fast file retrieval ISM - Office Marketing Group - AP - 25
Highlights Device Management Page. Scope Web Connection • Web based network utility for users to monitor the status of their MFPs/printers and set up the network related configuration, scanning functions, and fax destinations Page. Scope Address Book Utility • for registration of e. Mail addresses and fax numbers Page. Scope Net. Care, Network Set-up, NDPS Gateway, EMS Plug-In ISM - Office Marketing Group - AP - 26
Highlights Device Management RSD Remote Setup & Diagnosis for service personnel allows to • program and change one-touch, speed and group dial numbers • set up initial settings for fax registration, copy functions and e. Mail • monitor the status of paper jams • monitor machine counter from a remote PC via PSTN or local PC via USB ISM - Office Marketing Group - AP - 27
Positioning Target Market • Replacement of A 4 analogue machines (ex-K, ex-M as well as competitors) • Users/small offices with a demand for copy and local print function • Users/small offices with the need for electronic data conversion and sharing of documents in a network environment • Small to mid-sized offices wishing to install local MFPs • Users requiring MFP functionality at competitive cost ISM - Office Marketing Group - AP - 28
Competition Main competitors bizhub 160/160 f/161 • Brother 8440 LT • Canon i. R 1210/1230 • Kyocera KM-1500 • Ricoh Aficio 1515 MF/2015 • Sharp AL-1457/AL-1555/AR-M 155 ISM - Office Marketing Group - AP - 29
Machine Mix / Option Attachment Ratios ISM - Office Marketing Group - AP - 30
Marketing Material Sales support material • Product Guide CW 19 • Fact File CW 21 • Prompt Card CW 21 • Leaflet CW 21 • Product configurator CW 19 • Product photos CW 21 • Press Release CW 21 • Flash files CW 21 Launch CD end/May ISM - Office Marketing Group - AP - 31
Marketing Material Documentation Languages: GB, D, F, E, I, P, NL, DK, S, N, FIN, GR, TUR, CZ, HUN, LIT, PL, ROM, RUS, SLO: bizhub 160: • User manual copier • User manual GDI-Driver, CD with drivers • User Manual Twain Driver, CD with drivers bizhub 160 f: • User manual copier/fax • User manual GDI-Driver, CD with drivers • User Manual Twain Driver, CD with drivers bizhub 161: • User manual copier • User manual PCL driver, CD with drivers • User Manual Twain Driver, CD with drivers ISM - Office Marketing Group - AP - 32
Environmental Aspects Certification • Blue Angel Mark • Energy Star • WEEE (Waste of Electric and Electronic Equipment) ISM - Office Marketing Group - AP - 33
Konica Minolta bizhub 160/160 f/161 Let‘s make them successful! ISM - Office Marketing Group - AP - 34
1e53f67f22558d10e6c6551444b14cf4.ppt