2c44b6fbb8247b546d7f7786b64e0a3b.ppt
- Количество слайдов: 21
Know Your Internet International Business Resources Victoria A. Platt Willamette Management Associates San Francisco, California Portland, Oregon Chicago, Illinois New York, New York Mc. Lean, Virginia Atlanta, Georgia
Know Your Internet International Business Resources Outline • • Introduction Methodology Search Engines Meta Pages Subject Specific Sites Search Strategies Conclusion Q&A Willamette Management Associates
Know Your Internet International Business Resources Introduction International Internet Case Study Telecommunications industry in 12 countries located in 6 different regions of the world Questions to be Answered 1. 2. 3. 4. 5. Who can locate the information? What tools are available? Where is the best place to start? When is each tool most efficient? Why is finding this type of information difficult? Willamette Management Associates
Know Your Internet International Business Resources Methodology Country Selection Criteria 1. Must have at least a moderate level of economic and political stability. 2. 3. 4. Maintain positive diplomatic relations with the United States. Encourage foreign business development. Have established telecommunications structure in place. Willamette Management Associates
Know Your Internet International Business Resources Methodology Countries Chosen Region Country Africa Egypt, South Africa America, Central & South. Argentina, Brazil Asia Japan, South Korea Europe, Central & Eastern Poland, Slovakia Europe, Western France, Spain Middle East Israel, Saudi Arabia Willamette Management Associates
Know Your Internet International Business Resources Methodology Information Required for Each Country Searched Category Data Point 1. Basic Country Data Profile, Gross Domestic Product 2. Business Opportunities Summary, Doing Business In 3. Demographics Employment, Population, Wages 4. Fiscal Profile Capital Structure, Foreign Investment, Banking, Taxes 5. Economy Overview, Bonds-Corporate, Bonds. Government, Exchange Rate 6. Map of Country Copy 7. Manufacturing Summary Willamette Management Associates
Know Your Internet International Business Resources Methodology Information Required for Each Country Searched (Cont. ) Category Data Point 8. Industries Overview, Outlook, Comparable Peers 9. News & Views Regional 10. Politics Domestic, Economic, Corporate & Equities, News, Description of Structure 11. Stock Exchange Description, Historical Prices 12. Trading Profile Summary, Imports, Exports 13. Legal Profile Summary Willamette Management Associates
Know Your Internet International Business Resources Know Your Tools What to Watch Search Method Software robots search the Internet using two primary methods, keyword, and concept Size Total Size is relevant to insure that the query searches the greatest number of sites Integrity The “monetizing” of search engines Willamette Management Associates
Know Your Internet International Business Resources Tool Selection Search Engine Selection • Alta Vista • Google • Northern Light Willamette Management Associates
Know Your Internet International Business Resources Search Engines Search Web Size Engine Address Search Method Alta Vista (Millions) www. altavista. com Google www. google. com. Link Analysis Northern Light Search Utilities 560 Natural Language & www. northernlight. com Search Utilities Willamette Management Associates 319 340
Know Your Internet International Business Resources Search Strategies Search Engines • Locate basic country profile • Identify and locate a chamber of commerce • Search for an embassy • Find a national bank site Willamette Management Associates
Know Your Internet International Business Resources Tool Selection Meta Page Selection • IBRC • MSU-CIBER • VIBES • Web. Ec Willamette Management Associates
Know Your Internet International Business Resources Meta Pages IBRC The International Business Resource Connection Center for International Business Education and Research at the University of Kansas School of Business http: //www. ibrc. bschool. ukans. edu MSU-CIBER The Michigan State University Center for International Business Education and Research Michigan State University http: //www. ciber. bus. mus. edu/busres. htm Willamette Management Associates
Know Your Internet International Business Resources Meta Pages VIBES Virtual International Business and Economic Sources University of North Carolina at Charlotte http: //libweb. uncc. edu/ref-bus/vibehome. htm Web. Ec Manchester Computing, Finland www. helsinki. fi/Web. Ec Willamette Management Associates
Know Your Internet International Business Resources Search Strategies Meta Pages • Narrow query by region, then country • Review the index one category at a time • Utilize an internal search engine Willamette Management Associates
Know Your Internet International Business Resources Subject Specific Sites The Top Ten List Not Listed in the Conference Proceedings Name Site American Chambers of Chambers in Description www. uschamber. org/international Commerce Abroad /chambers+abroad 76 countries Arab World Online http: //www. awo. net 86 American News, articles, and business information on 22 countries Asia Pacific Economic indicators, http: //www. apecsec. org. sg Cooperation contact list & related links Bureau van Dijk http: //www. bydep. com 21 countries with reports, European industry & corporate data Willamette Management Associates
Know Your Internet International Business Resources Subject Specific Sites The Top Ten List Not Listed in the Conference Proceedings (cont. ) Name Site Description CAROL World Company Annual Reports On-Line alphabetical Asia, Europe & U. S. annual reports http: //www. carol. co. uk Corporate. Information http: //www. corporateinformation. com searched by industry or Search by industry, country, or company name The Embassy Web http: //www. embpage. org/index. html Contains 50, 000 address, phone numbers & email addresses EY Passport http: //www. doingbusinessin. com Country profiles and corporate tax guide Willamette Management Associates
Know Your Internet International Business Resources Subject Specific Sites The Top Ten List Not Listed in the Conference Proceedings (cont. ) Name Site Global Financial Data as Description http: //www. ntu. edu. sg/ & Resources Locators library/biz/financial/htm International Statistical international scope Links to the statistical agencies Agencies http: //www. census. gov/main/www/stat_int. html Mark Bernkopf’s Banking Center Asian financial contents as well for dozens of countries Regional and central http: //patriot. net/~bernkopf bank websites Willamette Management Associates
Know Your Internet International Business Resources Search Strategies Subject-Specific Sites • Review industry literature and identify sites on point with region and country • Begin review by using site map • Follow with querying internal search engine to site • When unsuccessful, end with search of International Trade Administration (www. ita. doc. gov) Willamette Management Associates
Know Your Internet International Business Resources Conclusions of the Case Study • As a researcher, be patient, organized, and confident • Establish parameters before beginning • Identify restrictions • Use more than one resource • Don’t beat a dead horse • Always look for a governing agency or association • Use Internet sites in combination Willamette Management Associates
Know Your Internet International Business Resources Thank You and Good Day Willamette Management Associates
2c44b6fbb8247b546d7f7786b64e0a3b.ppt