Key concepts of writing in Western Journalism Albina

Key concepts of writing in Western Journalism Albina Tortbayeva, MA Suleyman Demirel University Fall 2013

Basics of Journalism • Harvey Priority of News Values • Consequence • Curiosity • Suspense • Pathos, Love & Humor • Timeliness & Proximity • Achievement • Prominence • The 5 W’s of News Gathering • Who? • What? • When? • Where? • Why? • How? • Attribute essentially everything!

Key Concepts of Western Journalism I. Organize to emphasize • Find the whammy • Write a powerful lead • Use inverted pyramid

Key Concepts of Western Journalism II. Simplify to clarify • Simple words, sentences & paragraphs

Key Concepts of Western Journalism III. Attribute to verify • For credibility, attribute essentially everything to a credible source

President Nazarbayev to visit KIMEP Example 1 of press release FOR IMMEDIATE RELEASE Contact: Dr. Ewan Simpson, telephone 778 -7788, email Simpy@kimep. kz. ALMATY, April 1, 2008 – President Nursultan Nazarbayev will visit KIMEP tomorrow to show his support for the growing university and to talk with students, faculty and administrators. President Nazarbayev will also visit the university’s newly constructed academic building and its modern library built since his last visit. In all of Kazakhstan there is no more enthusiastic supporter of KIMEP than President Nursultan Nazarbayev. His presence will be another tangible sign of the support he has given us since the day we were founded 16 years ago. KIMEP, in fact, was founded at President Nazarbayev’s request. The president wanted a university that could train young Kazakhstanis in Western business techniques as the country transitions from a Soviet-style planned economy to a freeenterprise system. President Nazarbayev asked Dr. Bang, a renowned U. S. -educated economist, to start such a university. …

Example 2 of press release. Which is best and why? President Nazarbayev to visit KIMEP FOR IMMEDIATE RELEASE Contact: Dr. Ewan Simpson, telephone 778 -7788, email Simpy@kimep. kz. ALMATY, April 1, 2008 – President Nursultan Nazarbayev will visit KIMEP tomorrow to show his support for the growing university and to talk with students, faculty and administrators. President Nazarbayev will also visit the university’s newly constructed academic building and its modern library built since his last visit, according to officials of the Kazakhstan Institute of Management, Economics and Strategic Research (abbreviated as KIMEP from Russian). “In all of Kazakhstan there is no more enthusiastic supporter of KIMEP than President Nursultan Nazarbayev, ” says KIMEP President Chan Young Bang. “His presence will be another tangible sign of the support he has given us since the day we were founded 16 years ago. ” KIMEP, in fact, was founded at President Nazarbayev’s request. The president wanted a university that could train young Kazakhstanis in Western business techniques as the country transitions from a Soviet-style planned economy to a freeenterprise system, explains Dr. John Dixon, dean of the College of Social Sciences.

Electrolux Offers ‘Oxygen’ Air Cleaner Questions & Answers about new product Example 1 of Q&A Q: Electrolux is launching the new Oxygen. What does this new product platform represent for Electrolux? A: Oxygen is an important new series of central vacuum systems created by Electrolux. We’re very excited, because it’s a global platform. We’re going to be launching it in 70 countries worldwide and it’s the newest creation from our design, engineering and product development team. Bringing this cutting-edge technology to the marketplace shows that Electrolux remains a global leader in the category. Q: What will consumers think of the newly designed Electrolux Oxygen? A: Consumers are going to love the new Oxygen central vacuum platform. First of all, it focuses on the wellbeing of the home. It’s the only central vacuum system on the market that has a True HEPA filtration system. Secondly, it looks fantastic. It’s got sleek, soft lines with all the power and functionality that you would expect from Electrolux. Q: What was the process for developing Electrolux Oxygen? A: The Oxygen platform is a great example of a global integration and collaboration by Electrolux. We’ve taken people from five different countries to capitalize on the uniqueness of the company and bring world-class products to market.

Electrolux Offers ‘Oxygen’ Air Cleaner Questions & Answers about new product Example 2 of Q&A. Which is best and why? Q: Electrolux is launching the new Oxygen. What does this new product platform represent for Electrolux? A: “Oxygen is an important new series of central vacuum systems created by Electrolux. We’re very excited, because it’s a global platform. We’re going to be launching it in 70 countries worldwide and it’s the newest creation from our design, engineering and product development team. Bringing this cutting-edge technology to the marketplace shows Electrolux remains a leader in the category. ” -- Jane Wayne, VP Development, JWayne@Electrolux. com Q: What will consumers think of the newly designed Electrolux Oxygen? A: “Consumers are going to love the new Oxygen central vacuum platform. First of all, it focuses on the wellbeing of the home. It’s the only central vacuum system on the market that has a True HEPA filtration system. Secondly, it looks fantastic. It’s got sleek, soft lines with all the power and functionality that you would expect from Electrolux. ” -- Joe Schmoe, VP Communications, JSchmoe@Electrolux. com

Example 1 of executive biography

Example 2 of executive biography. Which is best and why? Mayer Offers Revolutionary Vision for Disney’s Future Kevin Mayer has been a revolutionary force in every organization he has helped manage. Disney’s Executive Vice President of Corporate Strategy and Business Development has been credited with increasing revenues at Clear Channel by 500% when he served as CEO of that cutting-edge entertainment company. “By creating a series of new stand-alone products with Clear Channel, Kevin was able to save the company from bankruptcy and make it the No. 2 cable provider in the country, ” says Clear Channel’s new CEO, Jim Schwartz. “Mayer is always coming up with new ideas and better ways to serve our customers, ” says Disney CEO Darren Disney. “We are so fortunate to get him back from Clear Channel. ”

Journalistic approach to public relations • Think of yourself a captive journalist. • Interview your organization sources like a journalist to find and prepare good stories. • Write like a journalist, since in many case an editor will be your gatekeeper. • Write like a journalist because news style been proven extremely effective.