KELLER WILLIAMS Realty About KELLER WILLIAMS Realty -Founded

KELLER WILLIAMS® Realty About KELLER WILLIAMS® Realty -Founded in Austin, Texas, on October 18, 1983. -KELLER WILLIAMS® Realty laid the foundation for agents to become real estate business people. -Mo Anderson owned the #3 franchise in the largest real estate company in the world. -Gary Keller was chosen by Realtors across the U. S. as one of five of the “Most Admired” REALTORS® in the nation. KELLER WILLIAMS® FACTS: “Most Innovative Real Estate Company” — Inman News. 17, 500+ real estate consultants. 250+ offices in the U. S. and Canada.

OUR OFFICE Address: 501 W. President George Bush Hwy Phone: (469) 316 -3989 Fax: (469) 467 -7688 URL/Website: holli. yourkwagent Team Leader: James L Tan

The KELLER WILLIAMS® Culture Win-Win — or no deal Integrity — do the right thing Commitment — in all things Communication — seek first to understand Creativity — ideas before results Customers — always come first Teamwork — together everyone achieves more Trust — starts with honesty Success — results through people

Key Objectives • PRICING… your home at the property’s fair market value. • TIMING…in the desired time period. • CONVENIENCE… selling your home with the least amount of inconvenience.

Selling Price Vs. Timing A C T I V I T Y 1 2 3 4 5 6 7 8 WEEKS ON MARKET • Timing is extremely important in the real estate market. • A property attracts the most activity from the real estate community and potential buyers when it is first listed. • It has the greatest opportunity to sell when it is new on the market.

Marketing Plan • Targeted Advertising • To the public • To the REALTOR® community • KELLER WILLIAMS® Professional Real Estate Consultants • Office Tours • MLS Area Tours • REALTOR® Open Houses • Yard Signs • Highly recognized • Calls come from our signs • Agent Marketing Action Plan • Multiple Internet Web Sites • MLS • Homes. By. Auction. com • Realtor. com • Local/International Internet Sites

Marketing Your Home -Input your listing to MLS. -Complete all repairs and cleaning. -Install nationally recognized sign. -“Stage” your home to be appealing. -Provide information fliers. -Hide valuables (also prescriptions). -Pricing Guidance. -Keep marketing information out for prospective buyers. -Prepare Advertising. -Call me if information is depleted. -Hold Broker Open House. -Leave premises for showings. -Give Feedback on showings. -Call me with any questions. -Review contracts and represent you in negotiations. -Refer friends and acquaintances who might be interested in your property. Guidance in staging your property. -Refuse to discuss terms with prospective buyers or their agents.

Preparing Your Home For Sale A few great tips on creating an atmosphere that will charm buyers and make them want to buy your home. Remember that you’ll never get another chance to make a first impression. And first impressions are what counts! Follow these simple tips and create the competitive edge that may help you sell your home more quickly. Drive-up Appeal • Trim trees and shrubs, clean out flower beds and invest in a few flats of seasonal flowers, paint the front door, make sure doorbell is working properly, wash the mailbox, keep the porch swept and get an attractive mat for people to wipe their feet.

Absolute Basics Start by airing out the home. Most people are turned off by even the smallest odor. Odors must be eliminated; especially those caused by dogs and cats; soiled diapers and/or cigarettes. Wash all the windows in the home, inside and out. If it has been over a year since the carpets have been cleaned, now is the time to have them cleaned. Bare floors should also be waxed or polished. Put bright light bulbs in every socket made for a bulb. Buyers like bright & cheery. Clean out closets, cabinets and drawers. Closets should look like they have enough room to hold additional items. Get everything off the floor and don’t have the shelves piled to the ceiling.

Make sure rooms are not overcrowded with furniture. Select pieces that look best, and store the rest. Keep the kitchen sparkling clean. Make sure all appliances are clean at all times. Straighten cupboards that appear cluttered and keep floors gleaming. Bathtubs, showers and sinks should be freshly caulked. The grout should be clean and in good condition. There should be no leaks in the faucet or traps. A few more suggestions. . . If you have limited counter space m the kitchen, keep unnecessary items put away. Keep children’s toys out of the front yard, sidewalks and front porch. Clean the ashes out of the fireplace.

Make sure that the pull-down staircase is working correctly. Be sure there is a light in the attic. The pool needs to be sparking and free of leaves. For those willing to go the extra mile. . . There are some things you can do that will really add flair to your home. If your house is the least bit dated, changing out wallpaper in the entry, kitchen or bathrooms and replacing outdated light fixtures adds desirability. Fresh paint on interior and/or exterior where needed. New appliances in the kitchen can be an exciting feature that can actually make the difference in a buyer choosing your home over another. Showing your home. . . –When you leave the house in the morning or during the day, leave it as if you know it is going to be shown. • Keep good scents in the house, such as potpourri or simmering pots or candles.

– Make sure all the lights are on and window treatments are open. – Turn off the television. – Keep pets out of the way — preferably out of the house. Many people are uncomfortable around some animals and may even be allergic to them. – Leave your premises. Take a short break while your home is being shown. Buyers are intimidated when sellers are present and tend to hurry through the house. Let the buyer be at ease, and let the agents do their job.

–Benefits Listing property with KELLER WILLIAMS REALTY means receiving the following benefits: Experience Integrity Skill Effectiveness Advanced Techniques and Aids Intimate Knowledge of the Marketplace Financial Counsel and Assistance So, there is something special about selecting KELLER WLLLAMS REALTY as your Realtor. In addition, you should know about the many beneficial services you will also receive as part of our “Quality Personalized Service” program. We have. . . • REPUTATION. . . We have one of the best business reputations in the United States. • PROFESSIONALISM. . . Our associates are all highly professional and well trained by career-oriented consultants.

EXPERIENCE. . . Our personalized service and record of excellence over the years have established a reputation of trust and fairness, which many of our clients have come to depend upon again and again. LOCATIONS. . . Our sales offices are situated in Northwest & Southwest Austin, so you can be assured that your Keller Williams representative knows your neighborhood and the people in it. Our staff, of over 200 professionals, has loyal buyers in each area that is ready, willing and able to purchase a home, which may very well be yours. When your home is listed with us, you come first, because we selfishly show our buyers our own offerings first. COMPUTERIZED MULTIPLE LISTING SERVICE. . . This is to give the seller the widest exposure via computer-terminal technology. In addition to our staff, your property will be exposed to over 4, 000 participating members. The use of the Multiple List Service is optional.

• Benefits (continued) – MARKET ANALYSIS. . . We will determine the realistic value of your home in two ways: -1. An opinion by our qualified and knowledgeable staff who list, show and sell property in your neighborhood, and – 2. A written compilation and analysis of recent homes sold, homes presently on the market and those exposed to the market but not sold during the listing period. » ADVERTISING. . . We are very competitive in marketing your house to not only our industry, but also the readership in an area who is searching for a new purchase. » CORPORATE RELOCATION. . . This area brings together the many buyers across the country that is interested in purchasing in the DFW area.

• Buyers Always Determine Value! –The value of your property is determined by what a BUYER is willing to pay in today’s market based on comparing your property to others SOLD in your area –COMMON PRICING ERROR

Home Warranty Plans Home warranty plans go a long way to alleviate some risks and concerns. For a modest price, the seller can provide to the buyer a one year warranty covering specified heating, plumbing, electrical, water heater or appliance breakdowns. Coverage under most plans commences at closing. In all cases, there are important limitations and exclusions (example: appliances/systems must be operative at commencement of coverage).

Inspections and potential repairs are the number one reason sales don’t close. Typically, buyers have a certain number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections. SELLER SEES THEIR HOUSE BUYER SEES YOUR HOUSE INSPECTOR SEES THE HOUSE Save Yourself Time, Money and Disappointment — Do Deferred Maintenance Now!

Consultant Vs. Agent Fiduciary (Consultant) Functionary (Agent) • Advises and Consults • Delivers Information • Educates and Guides • Tells and Sells • Involved in Decision • Stays out of Process • Follows the Rules and • Uses Judgment and Procedures Experience • Replaceable • Irreplaceable • Minimally Paid • Highly Compensated

My Bibliography Hello, I would like to take a moment to introduce myself. My name is Holli Washington and I work for one of the #1 prestigious real estate companies known as Keller Williams Realty. I am a new upcoming Realtor in the company and I am hungry and eager to succeed in this growing industry. As a REALTOR®, I am very familiar with the Dallas/Metropolitan area. I have studied and scoped the sales in this area and I feel certain that I can help you accomplish your financial goals. Of course, we all know that a successful sale requires a successful plan. Therefore, buying or selling your home is one of the most important financial decisions you can make. As a result, one must understand that there are key ingredients in devising a marketing strategy that will help insure that you receive the full financial potential available to you. The first key ingredient is to select the right REALTOR®. As your Realtor I can promise you throughout this process I will give you my integrity, commitment, trustworthiness, and honesty to assist you with your best interest at hand. Overall, know that my client comes first and that’s a deal I can GUARANTEE 100%!!!

Our Service Process

What You Do & Don’t Control Seller Controls: • Property Condition • Availability for Showing • Price • Home Warranty Seller Doesn’t Control: • Competition • Buyer’s or Seller’s Market • Interest Rates • When The Perfect Buyer Walks Thru Door

Preparing For The Offer In slow economic times, offers to purchase routinely come in “low” whereas in healthy economic times, offers are closer to the asking price. Do not be offended by any offer received. Be offended by buyers who tour your property and don’t submit an offer. • ACCEPTANCE. Signed by all parties, dated, delivered… congratulations, you’re on your way to having your property sold! • REJECTION. Unconditional… unfortunately, your home is still on the market. • COUNTER OFFER. Any change to the contract constitutes a counter offer. You are now in the renegotiation stage. • NO ACTION. Equals rejection. still on the market. Your home is

Home Selling Process BEGIN PROCESS MARKET RESEARCH LISTING SIGNED OFFICE GRAPHICS MULTIPLE LISTING OFFICE TOUR MLS COMPUTER BROKER’S TOUR MLS MEMBERS MLS TOURS CONTACT PROSPECTS SHOWINGS OPEN HOUSE OFFER RECEIVED OFFER NET SHEET COUNTER OFFER CONTRACT ACCEPTED INSPECTIONS EARNEST MONEY TRANSACTION PROCESSING

Contract To Close TRANSACTION PROCESSING REJECTION MORTGAGE CO. UNDERWRITING LOAN APPROVAL TITLE CO. ASSEMBLE PAPERS SETTLEMENT HOME SOLD CREDIT REPORT APPRAISAL VERIFICATIONS

LISTING REPRESENTATION AGREEMENT ALL I NEED FROM YOU IN ORDER TO BEGIN WORKING ON YOUR BEHALF IS YOUR AUTHORIZATION ON THE LISTING AGREEMENT Thank You