KEIC Always At Your Service 20070419 10 am

KEIC – Always At Your Service 20070419/10 am

KEIC – Always At Your Service Presentation on 20070419/10 am

20070419/10 am

RCM and Information Sources By KEIC Indian Economy The 2 nd fastest growing economy in the world The 3 rd largest economy in terms of GDP in next 5 years The 4 th largest economy in PPP terms after USA, China & Japan Among the top 10 FDI destinations. Fastest-growing Asia Pacific market for international tourist spending 8 % economy growth – expected to exceed that of China by 2015 Expected to become the 3 rd biggest economy in the world after China and US by 2032 Source: CSO 20070419/10 am

RCM and Information Sources By KEIC Opportunity • Retail industry • Retail developer • Large corporate houses • Global retailers (FDI) • Foreign brand Source: Images Retail January 2005 20070419/10 am

RCM and Information Sources By KEIC Retail Communications Management • Informing • Persuading • Reminding Source: Retailing Management by Lewy and Weitz 20070419/10 am

VM Information Requirements • Visual merchandising and display basics – Why display – Colour and texture – Line and compensation – Light and lighting – Types of display and display settings • Where to display – Exterior of the store – Display window construction – Store interior 20070419/10 am

VM Information Requirements • Successful display – Mannequins – Alternatives to the Mannequin – Dressing the three dimensional form – Fixture – Visual merchandising dressing fixtures – Modular fixtures and systems on store planning – Furniture as props • Visual merchandising and display techniques 20070419/10 am

VM Information Sources • Visual Merchandising and display techniques – Attention-getting devices – Colour plates – Familiar symbols – Making and proscenia – Sale ideas – Fashion accessories – Graphics and signage 20070419/10 am

VM Information Requirements • Visual Merchandise and Planning – – Visual merchandise planning Setting up a display shop Store planning and design Visual merchandising and the changing face of retail • Related areas of visual merchandising and display – – – Point-of-purchase display Exhibit and trade show design – industrial display Fashion shows Trade organisations and sources Career opportunities in visual merchandising 20070419/10 am

RCM and Information Sources By KEIC Information Requirements Analysis • Accounting and control • Brands V/S private label • Buying • Consumer behaviour • Customer service • Competitive environment • Economics • Finance Source: Retail books from KEIC resources 20070419/10 am

RCM and Information Sources By KEIC Information Requirements Analysis • Format • Future • Human resources organisation • Information system • Intellectual property • International scenario • Legal and ethical issues • Location 20070419/10 am

RCM and Information Sources By KEIC Information Requirements Analysis • Marketing/advertising • Merchandising • Online retailing and e-Tailing • Operations • Planning • Point of purchase (P-O-P) • Practice • Pricing 20070419/10 am

RCM and Information Sources By KEIC Information Requirements Analysis • Personal selling -Promotion • Retail research • Segmentation -Services • Space management, store planning, design layout • Strategies • Supply chain management • Trends • Visual merchandising and display 20070419/10 am

RCM and Information Sources By KEIC Consumer demographic • Smaller household • Two-income household • Migration to suburban area • Age mix communities • An older population • Increasing mobility • Growth of subcultures and minorities • Diverse household roles • Rise in single parent household • Widening income group • Mood of consumer 20070419/10 am

RCM and Information Sources By KEIC Retail Segment Organised V/S Unorganised Branded V/S Generic or Local Market size Market growth rate Production Per capital consumption 20070419/10 am

RCM and Information Sources By KEIC Retail Sector. Total Consumer Spend : Rs. 20, 000 cr ($ 445 bn) Retail : Rs. 12, 000 cr ($ 270 billion) double digit growth expected Organised Retail : Rs. 55, 000 cr ($ 12. 4 bn) at current prices 40%+ annual growth expected Scope for Organised Retail : Rs. 2, 000 cr ($ 45 bn) by 2010. Av. Salaries hike of 15+ per cent : there will be lot more consumption. Leading retailers sales' growth : 50 -100% in 2005 -06 20070419/10 am

RCM and Information Sources By KEIC Retail Format • Supermarket – Apana Bazaar, Food Bazaar • Specialty Store – Bata, Planet M • Department Store – Shopper’s Stop • The Plaza – GFountain Plaza, Chennai • The Mall – Corssroads, Mumbai • The Emporium – The Bombay Dyeing • The Bazaar – Big Bazaar • Stop-over – In&Out of BPCL • Single price denomination – Dollar Store, USA • Kiosk – Pepsi fountain Source: Retail Management by Gibson 20070419/10 am

RCM and Information Sources By KEIC Retail Segment – Product categorization Super Premium Medium Economy Low Extremely low 20070419/10 am

RCM and Information Sources By KEIC Responsible growth factors for Retail 1. Scalable and profitable Retail models are available 2. in the country 3. 2. Rapid evolution of New-Age Young Indian consumers 4. 3. Retail space no longer a constraint 5. 4. India on the radar of global retailer 6. 5. Suppliers/brands willing to partner with retailers 20070419/10 am

RCM and Information Sources By KEIC Retail Segment Apparel retailing • Big Bazaar • Pantaloon • Vishal Megha Mart • Westside 20070419/10 am

RCM and Information Sources By KEIC Retail Segment Jewellery • Titan Industries Ltd. (Tanishq) • Gili • Oyzter. Bay • Carbon • Nakshatra • Enchante • Inter. Gold 20070419/10 am

RCM and Information Sources By KEIC Retail Segment Timewear • Titan 20070419/10 am

RCM and Information Sources By KEIC Retail Segment Footwear • Royal Sporting House • Sports Station • Planet Sports • Nike • Reebok • Adidas • Woodland 20070419/10 am

RCM and Information Sources By KEIC Retail Segment Footwear • Bata • Puma • Fila • Converse • Action 20070419/10 am

RCM and Information Sources By KEIC Retail Segment Health and Beauty Care Services • Shahnaz Hussain • VLCC • Lakme Beauty Salons • Personal point • Body Care • Kaya Skin care 20070419/10 am

RCM and Information Sources By KEIC Retail Segment Health and Beauty Care Products • 98. 4 • Global Healthline • Guardian Lifecare • Health & Glow • CSR • Trust • Pill and Power • Medicine Shoppe 20070419/10 am

RCM and Information Sources By KEIC Retail Segment Health and Beauty Care Products • Lifespring • Tango • Himalaya Drug Company • Apollo Pharmacies • Planet Health 20070419/10 am

RCM and Information Sources By KEIC Retail Segment Consumer Durables (Covers Mobile) • • • Sony Philips LG Samsung Electrolux Nokia – Reliance - Tata Big Bazaar Star India Raymond Provogue Viveks Woolworths 20070419/10 am

RCM and Information Sources By KEIC Retail Segment Food & Grocery Supermarket -Food Bazaar -Nilgiri’s -Sabka Bazar 20070419/10 am

RCM and Information Sources By KEIC Retail Segment Food & Grocery Hypermarket -Big Bazaar -Giant (Spencer’s) -Star India Bazaar 20070419/10 am

RCM and Information Sources By KEIC Retail Segment Food & Grocery Discount Supermarket -Subhiksha -Margin Free 20070419/10 am

RCM and Information Sources By KEIC Retail Segment Catering Services • Mc. Donald • Pizza Hut • US Pizza • Barista • Café Coffee Day 20070419/10 am

RCM and Information Sources By KEIC Retail Segment Book Retailing Crossword Oxford Landmark Shop-in-shops 20070419/10 am

RCM and Information Sources By KEIC Retail Segment Music and Entertainment Music World PVR Inox Fun Republic 20070419/10 am

RCM and Information Sources By KEIC Retail Segment Future Players Reliance Wal-Mart 250 -Malls in coming two years Source: DNA March 25 th 2006 20070419/10 am

RCM and Information Sources By KEIC Information Sources Newspaper Periodical Database 20070419/10 am

RCM and Information Sources By KEIC Indian Periodical (Newspaper) • Business Line (Catalyst) • Business Standard (Strategist) • The Economic Times (Brand Equity) • The Financial Express • DNA Daily (Advertising) 20070419/10 am

RCM and Information Sources By KEIC Indian Periodical • Advertising Express • Asian Photography • Better Photography Brand Reporter • Business India • Business Today • Business World • Consumer Voice • Facts for You 20070419/10 am

RCM and Information Sources By KEIC Indian Periodical • Franchise • ICFAI Case Portfolio • Images of Business of Fashion • Images Retail • Impact • India Today • Insight • Marketing Master • Outdoor Today 20070419/10 am

RCM and Information Sources By KEIC Indian Periodical • Indian Journal of Retailing • Outlook • Pitch • P-O-P • Retail Biz • Reserve Bank of India Bulletin • Sarvekshana • Strategic Marketing • Times of India Photography • USP Age • Visual Merchandising and Retail Design • The Week 20070419/10 am

RCM and Information Sources By KEIC Data Source • Ministry of Statistics and Programme Implementation: http: //mospi. nic. in/ • Central Statistical Organisation (CSO): http: //mospi. nic. in/cso_test 1. htm • National Sample Survey Organisation (NSSO): http: //mospi. nic. in/nsso_test 1. htm • Reserve Bank of India: http: //www. rbi. org. in/home. aspx • Planning Commission: http: //planningcommission. nic. in/ • National Council for Applied Economic Research: http: //www. ncaer. org/ • Indian market demographic reprot 1998 • Census of India: http: //www. censusindia. net/ 20070419/10 am

RCM and Information Sources By KEIC Data Source • Centre for Monitoring Indian Economy (CMIE) • Indiastat. com • ISI Emerging Markets • KSA Technopak: http: //www. ksa-technopak. com/index. jsp • KPMG: http: //www. in. kpmg. com/about/overview. asp • FICCI: http: //www. ficci. com/ • CII: http: //www. ciionline. org/ • AC Neilson ORG MARG: http: //www. acnielsen. co. in/home. asp • TAM: http: //www. tamindia. com/tamindia/index. htm • The Marketing Whitebook • Market forecast and indicators 1997 -20070419/10 am

RCM and Information Sources By KEIC Foreign Periodical • Advertising Age • Business to Business • Campaign • The Economist • Far Eastern Economic Review • Fortune International • Harvard Business Review • International Journal of Advertising • Journal of Advertising 20070419/10 am

RCM and Information Sources By KEIC Foreign Periodical • Journal Consumer Bebaviour • Journal of Consumer Psychology • Journal of Consumer Research • Journal of Interactive Marketing • Journal of Marketing Research • Journal or Retailing Journal of Advertising Research Journal of Brand Management Ebsco Database 20070419/10 am

RCM and Information Sources By KEIC On-Line Publication: Advertising Age: http: //www. adage. com/ads/interstitial_1. html Catalog Age: http: //multichannelmerchant. com/ Chain Store Age: http: //www. chainstoreage. com/ Consumer Digest Online: http: //www. consumersdigest. com/ Convenience Store News: http: //www. csnews. com/csn/index. jsp Direct: http: //www. directmag. com/ Discount Store News: http: //www. dsnretailingtoday. com/ Drug Store news: http: //www. drugstorenews. com/ E-commerce News: http: //www. drugstorenews. com/ 20070419/10 am

RCM and Information Sources By KEIC On-Line Publication: Progressive Grocer and Supermarket Business http: //www. progressivegrocer. com/progressivegrocer/index. jsp Promo: http: //www. promomagazine. com/ Restaurant Business: http: //www. restaurantbiz. com/ Shopping Centers Today: http: //www. icsc. org/ Stores: www. stores. org/ 20070419/10 am

RCM and Information Sources By KEIC Research Companies America’s Research Group Burke Customer Satisfaction Association Dun & Brandstreet Environsell Shopping Behaviour Research Gallup Organisation GE Information Services Information Resources Inc. Info USA AC Neilson Yonkelovich Partners 20070419/10 am

RCM and Information Sources By KEIC Association Retail Association of India: www. retailersassociationofindia. org National Retail Foundation – www. nrf. com Point-of-Purchase Advertising Institute – www. popai. com Direct Marketing Association: www. the-dma. org Direct Selling Association: www. dsa. org 20070419/10 am

RCM and Information Sources By KEIC Thank You 20070419/10 am