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KAZAN NATIONAL RESEARCH TECHNOLOGICAL UNIVERSITY FASHION AND TECHNOLOGY DEPARTMENT FASHION TRENDS A journey through KAZAN NATIONAL RESEARCH TECHNOLOGICAL UNIVERSITY FASHION AND TECHNOLOGY DEPARTMENT FASHION TRENDS A journey through time… BY MARINA IGNATYEVA

WHAT IS FASHION? Clothes express who you are and what you value. “Fashion is WHAT IS FASHION? Clothes express who you are and what you value. “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening. ”- Coco Chanel.

Fashion through history • THE 50’S • THE HIPPIE AGE • DISCO FEVER • Fashion through history • THE 50’S • THE HIPPIE AGE • DISCO FEVER • GRUNGE

1940’s 1940’s

1950’s • “new look” • Rock and Roll 1950’s • “new look” • Rock and Roll

1960’s • Hippie style • Mod and Rockers look • Beatles • Twiggy 1960’s • Hippie style • Mod and Rockers look • Beatles • Twiggy

1970’s • Disco style • Punk fashion 1970’s • Disco style • Punk fashion

1980’s “ Power look” 1980’s “ Power look”

1990’s Grunge style 1990’s Grunge style

Today ? Today ?

FASHION QUIZ 1. In fashion, who designed the ‘New Look’ in 1947? 2. Actress FASHION QUIZ 1. In fashion, who designed the ‘New Look’ in 1947? 2. Actress Brooke Shields modelled jeans for which designer in the 1980′s? 3. In the fashion industry, what does ‘Pret-a-porter’ mean? 4. Meryl Streep's character, Miranda, in the 2006 film The Devil Wears Prada was based on the editor-inchief of which fashion magazine?

FASHION QUIZ 5. In fashion Straight Cut, Boot Cut and Skinny are all types FASHION QUIZ 5. In fashion Straight Cut, Boot Cut and Skinny are all types of what? 6. In the 1990′s which supermodel famously fell over on the catwalk while wearing a pair of Vivienne Westwood shoes? 7. In Fashion What Do the Letters DKNY stand for? 8. What brand is most famous for its monogram print, especially on its bags?