JWST-PRES-012926 JWST EPO PAO Efforts Lynn Chandler

JWST-PRES-012926 JWST EPO / PAO Efforts Lynn Chandler NASA - GSFC Kevin Parsons Northrop Grumman 0 Copyright 2005 Northrop Grumman Corporation

JWST EPO / PAO Team – Who We Are § NASA § Northrop Grumman § STSc. I § CSA § ESA § Ball Aerospace § University of Arizona 1 Copyright 2005 Northrop Grumman Corporation

Summary of EPO & PAO Efforts for 2008 § 17 outreach events § 2 press conferences § 7 press releases § 5 web features § 15 media interviews § 6 educational products § 7 products for the web 2 Copyright 2005 Northrop Grumman Corporation

Outreach Events § AAS – Austin, TX § Goddard Day at Maryland Capitol § National Space Symposium – Colorado Springs, CO § National Air and Space Museum § Maryland Science Center § COSPAR Meeting – Montreal, Canada § STSc. I Symposium – Baltimore, MD § AAS – St. Louis, MO § NASA Day on Capitol Hill § NASA Night at Air and Space Museum § SPIE – San Diego, CA § Folklife Festival on the National Mall § Farnborough International Air Show – England § American Assoc. of Retired People § Launchfest / Goddard Open House § Partner’s Workshop – Munich, Germany § Carnegie Science Center – Pittsburgh, PA 3 Copyright 2005 Northrop Grumman Corporation

News Releases / Web Stories § Amazing Miniaturized Sidecar Drives Webb Telescope Signal § NASA’s Webb Telescope Sunshield Preliminary Design Review Complete § Webb Telescope Named One of the World’s Nine Largest Science Projects § Webb Telescope Full-Scale Model Coming to COSPAR Meeting in Montreal § Shake, Rattle, Roll: Components for JWST Pass Tests § The JWST is Flying to Germany § The Full-Scale Model Will Be on Display in Munich 4 Copyright 2005 Northrop Grumman Corporation

Biographies § John Mather § Phil Sabelhaus § Paul Geithner § Lee Feinberg § Mark Clampin § Matt Greenhouse § Matt Mountain § Heidi Hammel § John Hutchings § Rick King § John Decker § Mike Menzel § Marcia Rieke § Eric Smith Ø This is only what is currently on the website. We want to have as many as possible, so please send your bios to Lynn Chandler. 5 Copyright 2005 Northrop Grumman Corporation

JWST on the Webb § NASA-GAFC Website – www. jwst. nasa. gov § STSc. I Website – www. stsci. edu/jwst & webbtelescope. org/webb_telescope § CSA Website – www. asc-csa. gc. ca/eng/satellites/jwst/default. asp § Twitter – www. twitter. com/NASAWebb. Telescp § Facebook under “Webb Telescope” with 772 friends! § Accessible from the NASA-GSFC Website: § RSS Feed § Second Life online virtual world with interactive JWST model § Scope it Out – online educational game (NASA website) § On-line Version of Traveling HST / JWST exhibit § Featured Image § Meet the Team 6 Copyright 2005 Northrop Grumman Corporation

Media Results – a Small Sample § Aviation Week & Space Technology § Popular Mechanics § CNN § CBC § BBC § Washington Post On-line § Space. Daily § UPI § TVGlobo § Reuters § Space. Ref § Baltimore Magazine § Yahoo News 7 Copyright 2005 Northrop Grumman Corporation

Products § 22 -page color brochure – STSc. I § Billboard on Rt 450 in Bowie, Maryland – NG § Traveling Exhibit – NASA and STSc. I § JWST and HST Comparison § John Mather Lithograph in Spanish and French § Flash Telescope Game § Presence on Second Life 8 Copyright 2005 Northrop Grumman Corporation

2009 Highlights and Coming Attractions § JWST Town Hall meeting at AAS Long Beach – a spectacular success § Lenticular postcard showing JWST deployment § Grand Opening of HST/JWST traveling exhibit at Univ. of Michigan § Paul Geithner interview on CNN’s Edge of Discovery – Feb 14 & 15 § Lots of coverage associated with Hubble launch (the future after Hubble) § Launched JWST Educational On-Line Game – Scope it Out § BBC Radio interviewed Dr. John Mather, Lee Feinberg, Mark Clampin, Matt Mountain and NG folks for “The New Galileos” Show which aired on April 30. § Updated Deployment Video § JWST will be featured prominently on Discovery’s Science Channel, Brink, this Friday, May 22 at 10 pm ET. § 20 live television interviews this Thursday morning promoting the future after HST – Kim Weaver is talking about JWST. NASA Day on Hill in June § NASA Night at National Air and Space Museum in September § STSc. I “Behind the Webb” Video coming soon! § NASA website is getting a facelift soon – stay tuned! 9 Copyright 2005 Northrop Grumman Corporation

JWST Outreach & Advocacy – You can help § Anyone and everyone can affect the support for JWST • We all have opportunities to interact with various audiences (General Public, Science Community, Media, etc) • We are all “the JWST expert” to those we interact with & have “inside” information • We don’t need to be at a special event to express our enthusiasm for the project § What YOU can and should communicate • The truth – much negative feedback is based in misinformation (Misinformation travels fast; negative rumors travel fastest) • Our enthusiasm – when we share our excitement, it is contagious 10 Copyright 2005 Northrop Grumman Corporation

JWST Fun Facts § JWST is approximately the size of a tennis court § The sunshield provides an equivalent “SPF” of 1. 2 million for the telescope § Each mirror segment is ground and polished so its figure error is less than 20 nm across its surface. On a relative scale, if the mirror were to be enlarged to the size of the continental United States, this is equivalent to smoothing out its highest point, Mount Whitney at 14, 500 ft, to a height of about 2 inches. § When taking an image, the Observatory has a pointing instability of less than 3. 7 milliarc-seconds. This would be like painting a 5 ½ inch diameter circle on your friend’s helmet in New York City with a laser tag gun in Los Angeles. § The mirror and instruments operate at a temp under 50 K (-370 deg F) § There is nearly a 500 deg F temperature difference between the bottom of the sunshield and the top § Each Beryllium mirror segment starts out at a weight of 273 kg (600 lb). Precision machining removes 93% of the weight so the final segment weighs only 20 kg (44 lb). § James Edwin Webb was the second NASA Administrator, Feb 1961 – Oct 1968, and initiated the science program at NASA 11 Copyright 2005 Northrop Grumman Corporation