Скачать презентацию June 5 2008 OPA s 2007 Summer Savings and Скачать презентацию June 5 2008 OPA s 2007 Summer Savings and

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June 5, 2008 OPA’s 2007 Summer Savings and 2008 Summer Sweepstakes Conservation Programs June 5, 2008 OPA’s 2007 Summer Savings and 2008 Summer Sweepstakes Conservation Programs

About the Ontario Power Authority • Mandate is to ensure reliable, sustainable electricity supply About the Ontario Power Authority • Mandate is to ensure reliable, sustainable electricity supply for Ontario • Functional areas: - system planning - conservation - generation procurement - sector development 2

A simple game 3 A simple game 3

A simple program concept Summer Savings 2007: • Use 10% less electricity • Get A simple program concept Summer Savings 2007: • Use 10% less electricity • Get a 10% credit on your electricity bill 4

Ontario’s Conserver Foursome 5 Ontario’s Conserver Foursome 5

The Tools – Direct to Customer 6 The Tools – Direct to Customer 6

The Tools - Advertising 7 The Tools - Advertising 7

The Tools - Interactive Every Kilowatt Counts Use Electricity Wisely Wheel 8 The Tools - Interactive Every Kilowatt Counts Use Electricity Wisely Wheel 8

Team Players ENERGY STAR can get you there • Get rid of old fridge Team Players ENERGY STAR can get you there • Get rid of old fridge and buy ENERGY STAR appliances • Buy ENERGY STAR products offered through Every Kilowatt Counts coupon program • Replace central air conditioner with ENERGY STAR qualified models • Link to ENERGY STAR for even more tips 9

Not so simple after all 10 Not so simple after all 10

2007 Implementation Challenges • • • 11 80+ potential utility partners Billing system changes 2007 Implementation Challenges • • • 11 80+ potential utility partners Billing system changes Advertise in advance Estimated bill credit (~$17 bi-monthly billed) relatively small vs. consumer’s effort High incentive costs (3. 6 M potential participants) What about free riders? Costly incentives – budgeted $13 M Weatherization algorithm Time-lag to pay out credits How to count MW savings? EM&V lag time for verified results

How I spent my 2007 summer vacation 12 How I spent my 2007 summer vacation 12

2007 Scorecard Summer Savings results: • $6. 5 M fixed program cost • Paid 2007 Scorecard Summer Savings results: • $6. 5 M fixed program cost • Paid $15 M in incentives to date • 900, 000+ participants • 54 MW* • 69% awareness at peak (+38% over pre-launch) 13

2008 Every Kilowatt Counts Summer Sweepstakes 14 2008 Every Kilowatt Counts Summer Sweepstakes 14

2008 – Avoiding the “hazards” • Keep it simple • Leverage billing system investment 2008 – Avoiding the “hazards” • Keep it simple • Leverage billing system investment • Participant opt-in • Manage incentive costs with contest format • Local promotion by utility partners • Early Bird draw • Drive to other programs • Meaningful Grand Prizes 15

Featuring ENERGY STAR qualified prizes Laundry Room Package Kitchen Package 16 Featuring ENERGY STAR qualified prizes Laundry Room Package Kitchen Package 16

2008 -- Moving in the right direction • 70 utilities participating • Bill inserts 2008 -- Moving in the right direction • 70 utilities participating • Bill inserts began as of mid. May • Mass advertising launched May 26 • 13, 000 sign-ups to date • 20% awareness 17

Questions? 18 Questions? 18

Contact Information Kathryn Quail Manager, Retail Segment Ontario Power Authority Office: 416 -969 -6081 Contact Information Kathryn Quail Manager, Retail Segment Ontario Power Authority Office: 416 -969 -6081 19