July 28 2008 Kuala Lumpur Malaysia Capacity Building

July 28, 2008 Kuala Lumpur, Malaysia Capacity Building Activities of Korea Invention Promotion Association Joohyun Ryu, Korea Invention Promotion Association atom@kipa. org 82 -2 -3459 -2768

IP education of KIPA (Korea Invention Promotion Association) Introduction of KIPA Introduction of IPAcademy English E-learning contents in IPAcademy

1 Introduction of KIPA Establishment & Purposes Organization Our value Co-Operation Our Business

1 Introduction of KIPA Establishment Originally founded in 1973 as Association Re-established by Government in 1994 under provision of Invention Promotion Act Non-profit organization Purpose To promote invention and innovative activities in Korea To protect and support inventors To optimize the human resources

1 Introduction of KIPA Organizations Chairman • 2 divisions, 1 center, 4 branch offices • About 130 staffs President Administration Division • Innovation Planning team • Management supporting team • Information Utilization Team • IP Education Team IP Academy Business Division Board of Directors Branches Patent Technology Commercialization Center • IP commercialization team • IP evaluation team • Invention Promotion team • E-business & Marketing team • Regional IP Promotion team • Busan branch • Gwangju branch • Daejeon branch • Gangwon branch

1 Introduction of KIPA Our Business Mission 1 IP Creation Mission 2 IP Optimization Mission 3 IP Protection • The campaign for IP-holding of SMEs • Invention promotion activities • Diffusion of IPRs information • Educating IP experts • IP evaluation • IP transfer • Funding for IP commercialization • Marketing of IP Products • Legalization of IP • IP Research & Consultation • Educating IP experts

1 Introduction of KIPA Co-operation EPO JIII International Domestic WIPO APEC IP Australia KIPA Others KIPO KIPI KIPO Others

2 Introduction of IPAcademy IP Education Leader www. IPAcademy. net

2 Introduction of IPAcademy Core Concept e-Learning? Generally used to refer to computer-enhanced learning, extended to include the use of mobile technologies Suited to distance learning, but also be used in conjunction with face-to-face teaching (Blended learning) Web-based teaching materials, Hypermedia, CD-ROMs, Websites, discussion boards, E-mail, Blogs, Educational Animation, simulations, Games, Learning Management soft. . and so on Source from : Wikipedia

2 Introduction of IPAcademy Why does E-learning matter? “e-Learning” Restricted Time Regional Distance

2 Introduction of IPAcademy Why does E-learning matter? Strong points of e-learning (Rosenberg, 2001) Saving cost Saving time Unlimited ripple effect Accurate information Easy to access Enlarging e-learning industry Effective educational method e-learning! - Korea : 29. 1% of official education uses e-learning, 20% increase annually - U. S. A : 89. 1 billion$(2006) 201. 9$ billion$(2011) E-learning can provide poor countries with the opportunity to close a gap with developed country. Lifelong education through e-learning is the future of education and the enormous market which has a number of trillion dollars of potential value. - Peter F. Drucker

2 Introduction of IPAcademy Overview Various Human Resources Abundant Experience in IPR education • Experts domestic or overseas network with examiners, professors, attorneys and etc • The sole institute in Korea specializing in IPR education From 1973 onwards • IPR research activities • Educational delivery Knowhow from On line and Off line courses Highly developed IT infra. and sharp growth in the use of e-learning

2 Introduction of IPAcademy Overview Off-line Classroom Multimedia Studio Office • 3 Rooms for Direct Learning (200 seats, 100 seats, 50 seats) • 100 PCs, VCR, DVD, LCD, Projcetion TV(52“), etc • Content Recording & Manufacuring • AVID, Encoding PC, Camera, Lighting, Interactive Media, VTR, DVD facilities, etc • Office room (20 staffs) Management(12), Web Disigner (3), Programmer(3), Researcher(2) • Content planning, developing, and operating

2 Introduction of IPAcademy Strategy Off-line On-line Hybrid strategy

2 Introduction of IPAcademy Customers Enterprise School target University Scientist

2 Introduction of IPAcademy Overview The Public Innovation Creativity Enterprise & Researchers Youth Invention University

3 Korean E-learning contents The Public Objective To protect Intellectual Properties Rights by providing the public with knowledge and awareness on Intellectual Properties. To promote innovation and invention by providing how to utilize Intellectual Properties Information. Contents A basic approach to IPR, Patent Law, Trademark Law , Copyright and etc

3 Korean E-learning contents The Youth Objective To promote creativity by providing the youth with scientific theory and its application To help them inspire invention and innovation. Contents Toys and scientific theory in magic, the world electricity, invention and creation, successful invention from cases (total: 6 courses)

3 Korean E-learning contents Enterprise Researchers Objective To protect Intellectual Properties Rights by provide them with knowledge and awareness on Intellectual Properties. To promote innovation and invention by providing how to utilize Intellectual Properties and patent Information. Contents Patent information utilization course: The value of patent information, search of patent information and utilization of patent information

3 Korean E-learning contents University Objective To create contents for the credit utilization of universities that have an academic exchange agreement with IPacademy To create qualified contents that help university students have IP basic knowwledge Contents The introduction of IPRs and their protection Method: Blended method (ON line + OFF line)

2 Introduction of IPAcademy Learners growth (2002 -2007)

3 Korean E-learning contents of IPAcademy www. ipacademy. net

3 Korean E-learning contents of IPAcademy For the PUBLIC

3 Korean E-learning contents of IPAcademy For Youth

3 Korean E-learning contents of IPAcademy For University and Firms

3 Korean E-learning contents of IPAcademy English Site

English E-learning Contents on IP DL-KL-101 Course (WIPO WWA-KIPO-KIPA) IP Xpedite (APEC-KIPO-KIPA) IP Panorama (WIPO SMEs-KIPO-KIPA)

1 DL-KL-101 Course (with WIPO WWA) Background Providing Korean university students with a joint e-learning course through exclusive website for each university. Granting a specialized certificate in the names of WIPO-KIPOKIPA. Providing great opportunity to participate in WIPO Summer School. Contents DL-101 KL-101 • Developed by WWA • English course • Focused on IP theories + • Developed by KIPA • Korean course • Focused on IP cases • off-line lecture DL-KL-101 Course

1 DL-KL-101 Course (with WIPO WWA) Current status At first semester in 2008 : 776 students In 2007 : 1, 401 students attended Total amount : 2, 974 students have attended (2005~2007) WIPO Summer School (2006 - 2008) Planned for encouraging IP education to universities

2 IP Xpedite (with APEC) Background External Factors • Importance of IPR in trade and investment • Increasing needs to share information and experience on IPR utilization Internal Factors • Duplicated investment on R&D • Necessity of utilizing IP information

2 IP Xpedite (with APEC) Contents : Phase ½ (2006) Introduction of IPR information 1. Value of IPR information 2. Characteristics of IPR system in each country Effective Search of IPR information 3. IPR database source 4. Understanding & searching patent information 5. Understanding & searching trademark information Analysis of patent Information 6. Patent Indicators 7. Patent Map 8. Preparation of Patent Maps

2 IP Xpedite (with APEC) Contents : Phase 2/2 (2007) Advanced Searching for Patent Information and Strategies for International Application Drafting and Interpreting Patent Documents 9. Advanced Searching for Patent Documents Using an IPC and an F-term 12. Interpreting and Drafting Patent Documents in the US 10. International Application through the PCT System and its Strategies 13. Interpreting and Drafting Patent Documents in Japan and Korea 11. International Trademark Application through Madrid System and its Strategies 14. Interpreting and Drafting Patent Documents in EPO and Australia

2 IP Xpedite (with APEC) Demonstration Module 7 I. What is a patent map? II. Why does a patent map matter? III. Classification of a patent map START

QA & Thank you Greg, joo-hyun Ryu, KIPA atom@kipa. org 82 -2 -3459 -2768