Journey to 2025 Dr Mike Short CBE FREng

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Journey to 2025 Dr Mike Short CBE FREng FIET FBCS Vice President mike. short@telefonica. com 1

Agenda 1) 2)1. Growth of Mobile and the Internet 3)2. Rise of Apps, wearables and diagnostics 4)3. Accessibility and inclusion 5)4. Innovation trends 6)5. Planning for the next Generation 7)6. Digital 2025 2

About Telefonica Leading company in the Global Telco Sector Since the beginning of internationalization, the company has experienced a significant growth: 1989 Sep 14 1989 Sep 14 Customer (Mn) 12 68 316 x 26 Countries 1 16 21 +20 Team (‘ 000) 71 149 120 x 2 Revenues (Mn €) * Data as of FY 2013 2000 4, 273 28, 482 57, 061* x 13 3

A commitment to innovation Worldwide Telco sector ranking by R&D (EUR million) #2 Telco By R&D Source: The 2013 EU Industrial R&D Scoreboard (European Commission) 4

The mobile phone – services for 30 + years 5

Size is Important! Smaller is L arg G ood! 6 er i s g ood!

Source: www. gsmamobileeconomy. com) 7

Everyone now has the power to innovate in a digital world thanks to the marriage between the two great innovation platforms of the 21 st century: internet and mobile. • Dr. Mike Short, VP Telefónica, • Financial Times, April 2013 8

The message is the medium Source: The Economist 9

Killer Applications The Internet! 10

1 in 7 Disabled: Lost in fragmentation and policy Source: Lewis Insight Ltd based on UN statistics 13

University of Surrey, 5 GIC 14 r. tafazolli@surrey. ac. uk #5 GIC

5 G in one sentence “Always Sufficient Rate” to give users the perception of Infinite Capacity” 15

Wireless Standards Evolution – 5 G Next generation Global standard around 2020 1983 1991 2001 2011 2021 Research & Std 2041 5 G 4 G – LTE/LTE-Advanced Research & Std 2031 3 G – WCDMA/HSPA + 2 G – GSM/GPRS/EDGE Systems tend to co-exist rather then replace previous generations 1 G - TACS Timescale getting shorter between Research/Standardisation and Commercialisation 16

Source: NGMN 17

Top Beneficiaries (retained) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 ALCATEL ERICSSON NOKIA INTEL NEC Fraunhofer HUAWEI UC 3 M Telefonica CEA SAMSUNG ORANGE DT ATOS I 2 CAT UCL Eurescom TI NCSR VTT 6, 225, 535 € 4, 371, 644 € 4, 257, 253 € 4, 252, 121 € 3, 530, 086 € 3, 318, 067 € 3, 159, 900 € 3, 088, 814 € 3, 002, 503 € 2, 893, 304 € 2, 407, 166 € 2, 404, 098 € 2, 157, 249 € 2, 152, 350 € 2, 051, 125 € 1, 683, 750 € 1, 575, 162 € 1, 456, 875 € 1, 428, 625 € 1, 368, 461 € 18

New opportunities 19

GATEway – Greenwich Automated Transport Environment • • Venue: Greenwich, London, UK § Smart City venue and fantastic historical links to navigation Two year, £ 8 m project – high level aims: § § Understand societal, legal, technical changes and barriers to implementation based on direct experience of operation § • Demonstrate automated transport safely and effectively in a range of environments Create a multifaceted, validated, long term test bed for the evaluation of future automated transport systems Trials: § 3 live trials of automated transport • Eight fully driverless, electric shuttles (not on public roads) • Fully autonomous valet parking of cars • Third live trial to be finalised based on feedback § • TRL Digi. Car simulator study of automated vehicle human factors § Demonstration of teleoperation – remote operation of a vehicle Extensive public, media and industry stakeholder engagement throughout 21

Outside of the healthcare system Health app explosion Wearables Self-aware, healthier lifestyles Sources: European Directory of Health Apps NHS Choices Healthy App Store 24

A 360° wrap around the Individual Brainwave reader Head-mounted wand Smart glasses Hearing device Camera necklace Skin patches Safety monitor Internal chips Smart watch Smart bracelet Smart ring Smart clothing Smart inner-soles Source: Lewis Insight Ltd 25

In conclusion … Growth in personalization and use of Data Analytics Data is a new currency – Internet of Everything Crowdsourcing changes innovation and delivery We are all creative developers now Digital journey is well under way 27

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