Jose Renato Bergo COMMUNICATION PROJECTS EXECUTIVE MANAGER

Jose Renato Bergo [COMMUNICATION PROJECTS EXECUTIVE MANAGER / CREATIVE DIRECTOR / ENDOMARKETING / WEB / MULTIMEDIA / AUDIOVISUAL ]

Jose Renato Bergo More than 10 [ten] years of experience in corporate communication development and cross media project management involving video, digital media, online and offline resources. Experience on commercial proposals development, planning, definition of data architecture, art direction and management of production processes, execution and delivery. More than 15 [fifteen] years of experience in production and project management of media such as cinema advertising and authorial, corporate videos, documentaries and television shows. Bachelor degree in Fine Arts by FAAP - SP, and Post-Graduate in Communication with an emphasis on interactive media For SENAC SP.

Jose Renato Bergo Entrepreneur focusing on innovative design of corporate communication and organizational learning resources. Leading the communication unit of Dobra, he has created, produced and implemented internal marketing and communications campaigns, including visual identity, on line and off line media. He has conceptualized, planned, defined data architecture and developed digital projects (web sites, hot sites, intranets, multimedia). He has written and directed corporate and motivational videos. The experience acquired on these projects includes the development of proposals and commercial agreements, customer care, campaign planning and management of production processes.

Jose Renato Bergo He was responsible for customers in various sectors such as pharmaceutical industries, and financial services Skills include negotiation and dialogues with boards and managements of various departments such as Communications and Marketing, Corporative Affairs, Human Resources, Technology and Purchase.

Jose Renato Bergo Portfólio. Leading Dobra Digital division he produced numerous projects in online and offline communication. Websites e Hotsites multimídias Corporate Communications and Internal Marketing Campaigns advertising Communication Videos

Jose Renato Bergo Endomarketing Communication Portfolio. The following are examples of internal marketing campaigns: For Bunge Foods, he has created and produced the campaign to launch the project "Innovation Bunge. For Unilever - UK, he conceptualized and produced among other projects, the campaign "Me to Me", presenting the company's new HR structure and careers. For the pharmaceutical company Boehringer. Ingelheim, he has developed and produced numerous communications projects, highlighting Ponto. doc (information security program) and Click! (Campaign of entrepreneurism lasting 2 years).

Inova Bunge – Bunge Foods

Inova Bunge – Bunge Foods Inova Bunge For Bunge Foods, he has launched the project "Innovation Bunge, " a concept of communication associated with the development of the company's innovation culture. The concept was created "Five ‘I’s", suggesting a cycle of innovation that goes from the "inspiration" to "implementation". The idea was to communicate the various behaviors associated with innovation in a simple way to help build actions and programs promoted by the company in this direction. Naming, identity of the videos and digital graphics were development in record time. info

Inova Bunge – Bunge Foods Project Concept Board

Inova Bunge – Bunge Foods Gift Box for stakeholders

Inova Bunge – Bunge Foods Postcards to be distributed to employees

Clic!- Boehringer Ingelheim Clic! - Boehringer Ingelheim info

Clic!- Boehringer Ingelheim Clic! To motivate teams of Boehringer for best results, we created the Clic! , A fun campaign to stimulate the entrepreneurial culture. The concept was a synthesis of the maxim: "Small actions can have big (and good) consequences. " The campaign lasting more than two years, went through stages of "engagement, motivation, information and guidance" for employees to seek practical solutions within their work scope. We created the concept, name and visual identity design to be simple and adhering to all company profiles. Online and offline contents were produced by "playing" with theme " simple but effective inventions". info

Clic! - Boehringer Ingelheim Series of materials created for the campaign. Adhesives, Paper Bandera, cards, calendars amongst others

Clic! - Boehringer Ingelheim Wobler points of the campaign offices for activation

Clic! - Boehringer Ingelheim Adhesivation points at the company´s offices for activation

Clic! - Boehringer Ingelheim Internal Magazine advertisement

Clic! - Boehringer Ingelheim Journal of stimuli distributed to employees for theme fixation

Clic! - Boehringer Ingelheim Calendars distributed to employees

Ponto. doc- Boehringer Ingelheim Ponto. doc - Boehringer Ingelheim

Ponto. doc- Boehringer Ingelheim Ponto. doc This campaign communicated the need for Information Security. Campaign and learning resources named Ponto. Doc were created, based on corporate policies "Information Management" and "Protection of Information. ” Naming, planning and creation of online and offline communications such as folders, banners, totems and live performance were created, always dealing with the subject seriously, but also in a light manner. info

Ponto. doc- Boehringer Ingelheim Ponto. doc - Boehringer Ingelheim Totem for the fixation of theme Information Security at company offices.

Ponto. doc - Boehringer Ingelheim Activation of the campaign at the offices

Ponto. doc - Boehringer Ingelheim Folders to stimulate the retention of theme Information Security

Ponto. doc - Boehringer Ingelheim Campaign gifts

Ponto. doc- Boehringer Ingelheim Ponto. doc - Boehringer Ingelheim Simplify To help the HR department of Unilever Brazil to communicate the needs of simplification, a series of internal magazine advertisements were created. These ads were released monthly, during a semester, each one taking on a funny situation where simplification was always the best option. Less is more! info

Unilever – Simplify Campaign Series of ads created for internal marketing campaign for Unilever where the focus was to create an attitude of simplicity.

Unilever – Simplify Campaign Series of campaign ads designed to foster the simplification attitude.

Jose Renato Bergo Web Portfolio. The following are examples of websites designed and executed: He was responsible for customer relationship, planning and production of websites and institutional portfolio for a number of companies in various industries. He has made the diagnosis and planning, as well as the production of robust websites for NGOs and institutes such as Imaflora IEB certification. In partnership with the agency Power 4, he planned and developed a series of promotional and incentive sites: Nutrimental, Ajinomoto, Hasbro, among others.

website institutional – IEB www. iieb. org. br

website institutional – Imaflora www. imaflora. org

website promotional – Festival Serrinha www. dobra. com. br/serrinha/index. html

website promotional – Nutry

website promotional – Hasbro http: //www. pictureka. com. br/

Intranet website – Ponto. doc http: //www. dobra. com. br/BI/pontodoc/index. htm

website institutional – Pronto Espaço http: //www. prontoespaço. com. br

website promotional – Study in Australia www. dobra. com. br/study_in_australia/index. html

website institutional – CB BAR

Jose Renato Bergo Multimedia Portfolio. He conceptualized and produced multimedia projects (CD-ROMs, digital games) for various clients, such as the following examples: Designed and produced multimedia CDs as a medium for training, promotional and motivation for clients such as Boehrinher-Ingelheim, Avon, ABN Amro Real Bank, Unilever and IFF Essences. He devised and produced a series of multimedia presentations, expressing artistic perspectives.

Poll Corporate– Boehringer Ingelheim www. dobra. com. br/produtos/inteligencias/index. html

Multimedia promotional cd-rom– Avon Multimídia promocional – Avon Série de multimídias para o lançamento de produtos Renew.

Multimídia PPT Learning – Boehringer Multimídia autoral – Meu Lugar PPT learning for the training program.

Multimedia Portfolio– IFF Essências Multimídia autoral – Natividade Multimedia presentation of portfolios.

Multimedia authoring– Meu Lugar Multimedia authoring

Multimedia authoring – Natividade Multimedia authoring

Jose Renato Bergo Video Portfolio. He conceptualized, scripted, directed or produced a series of corporate videos, training and motivational corporative, and copyright videos. He conceived, wrote and directed videos for Senac-SP, which served as business tools. He illustrated, directed and produced a series of stop motion videos for Natura, which served as e-learning objects. He Wrote and produced audiovisual training resources for Boehringer Ingelheim and ABN Amro Real Bank.

go to the video portfolio section www. dobradigital. com. br/

Jose Renato Bergo Other Activities. How authorial project has developed discussion topics for the corporate environment and education. w Designed and produced a series of 15 programs for webcanal alltv which discussed the importance of Sabbatical trips to the recycling staff. to see more click here: www. vimeo. com/viagensabaticas He devised and implemented a pilot course of immersion in Audiovisual Activity for children aged 10 to 12 years. The end result will be a video documentary about the school they attend.

Jose Renato Bergo Outras Atividades. How authorial project has developed discussion topics for the corporate environment and education. No Pedal. Tv Show series in 13 episodes about Biker scene in Brazilian cities. In the process of engaging with international broadcasters. w http: //www. zerbergo. com. br/video/no_pedal Photographed and edited the documentary "Serrinha, an act of Art" for Art Festival Serrinha Bragança Paulista. http: //www. zerbergo. com. br/video/830