John Dolan VP Product Management and Strategy Wireless

John Dolan VP, Product Management and Strategy Wireless & Voice Division Oracle Corporation

Oracle 9 i. AS Wireless Mobilizing the Enterprise

Executive Summary • Universal Access Extends Your Business – Take Advantage of Mobile, Wireless, Voice, and Messaging Technologies • Universal Access Has Direct Business Impact – Increase Employee Productivity – Reduce Operation Costs – Improve Customer Service • Oracle is the Partner of Choice for Universal Access – – Highest Impact Fastest Implementation Lowest Cost Easiest Integration with Existing Systems

Universal Access Many Servers PC Past Telephony 802. 11 b Voice Wireless Browsing 2 way Ask O f f l i n e Synchronization Messaging Browser IM/Chat Consolidated Backend Future

Universal Access Has Direct Business Impact Employees Operations Customers Increase employee productivity Reduce operation costs Improve Customer Service • Mobile Office • F ie ld S a le s • F ie ld S e rvice • Customer Services • Inventory • Logistics • Transportation • Asset Management • Self Service • Call Centers • Commerce • C onte nt

Return on Investment Increase Employee Productivity 5 -6 hours saved weekly per mobile employee 15 -20% increase in sales revenue Reduce Operation Costs 15% average reduction in cost per service call Cut costs per call with 10 -15%. Improve Customer Service 10% average reduction in calls to service center Up to 90% reduction in cost per transaction “Average pay-back period for mobile applications is 4 -6 months. ” Source: i. Gillott. Research, September 2002

Application Types Examples Functionality Connectivity Implementation Options Disconnected Occasionally Connected Constantly Connected • Rich Functionality • Large Amounts of Data • Sophisticated Application • SFA, FFA • Pharmaceutical • Moderate Functionality • Medium Amounts of Data • Simple/Form Application • Expenses • Data Collection • Thin Client • Limited Data • Mobile Database (Offline) • J 2 ME • Ask Applications • Browser • Voice • Notification s • Intranet • Dispatching

Application Types

Browser Applications: Real-Time Access Meter Reading Application • One of the Nordic countries’ leading energy company • Before: Benefits • Automating Data Collection – Improved accuracy – Improve efficiency with automated billing process – Reduced costs by 27% (52 SEK to 38 SEK) – Increase customer service – Increase employee satisfaction – Fully automated process; easy to outsource to external party – Paper based manual meter reading – Manually registered into billing system • After – Meter reading via WAP phones – Customer data look-up and verification online at site – Metering data directly registered into billing system • Browser-based Application – Device independence – Future proof application, can be deployed on next generation devices

Mobile Database: Information on the Go Doctors on the Go • Hospitalist company with traveling ER doctors • Lookup patient records • Track patient encounters • Formulary lookup • Consult with other physicians • Data capture on clinical trials • Post-treatment care recommendations • Billing Benefits • Increased cash flow by 15% • Reduced A/R from 84 to 60 days • Shortened hospital stay and improved quality of care • ROI return in one month • Access mobile applications without network connection • Take advantage of device specific capabilities • Powerful client application with local data store • Download and synchronize via cradle or over the air

Notifications: Stay Informed Mobile Banking • Banking and card transactions available from anywhere and anytime using Internet-enabled devices • Account inquiry; Funds transfer; Bill payments • Credit card application status • Information about promotional offers, forex and interest rates • Actionable alerts Benefits • Improve customer service with mobile banking • Supports multiple notification channels: SMS, E-mail, Voice, Pager, Fax, MMS • Fax alerting provides virtual mobile printer • Easy to implement w/ 9 i. ASW Web Service for faster ROI

Voice Applications: Any Place Access Mobile Office • Voice access – – – • E-mail Calendar Address Book Files Directory Voice notifications Benefits • Accessible from billions of devices today (cellular and landline phones) • Hands-free, easy to learn and use • Alternative to wireless web access • Not dependent on wireless connection • Cheaper to deploy (no additional new device cost) • Cost effective deployment via 800 number

Ask Applications: Quick Answers Inventory • Parts lookup and locator • Quick answers via e-mail • 10 K users • 20 days to implement Benefits • Deployed on existing devices (RIM Pagers) Low TCO • Supports many devices and interfaces: e-mail, SMS, pagers • Occasionally connected solution does not require constant wireless access To: ask@oracle. com Subject: parts tasks 1. Send Request 9: 00 AS 0543 Team Mtg 40 Qty: 11: 00 AS 0922 Verizon 5 Qty: Call 15: 00 AS 3982 Sales Call Qty: 29 AS 9284 Qty: 0 2. Receive Information 3. Send Request User 4. Receive Information Enterprise Data

J 2 ME Applications: Download Applications Route Delivery • View Client List and Distribution Route • Status of Packages Delivered • Status of Packages Picked-Up Benefits • Java programming model • Track application versions • Simple data capture

Oracle is Your Partner of Choice for Universal Access

Oracle is the Mobility Leader Rated #1 by Top 4 Analyst Firms • Giga Group, Gartner Group, IDC, Forrester Research

High Impact Banco BHD gains competitive advantage providing wireless account access to 40, 000 clients – 1 million Pesos in revenue generated Wireless Access to Bank Accounts Increase Customer Satisfaction Reduce Reliance on In-Person Customer Representatives Reduce Costs Attract New Customers Through Innovative Services Increase Revenue

High Impact Sales Automation: Wireless Procurement and Orders • • Sales increased by 20% Response time to customers cut by two thirds Order accuracy improved from 75% to 95% Productivity of delivery trucks up 100% Administration overheads down 50% Return on investment in 12 months Improved market intelligence

Low Cost DEVELOP DEPLOY Development Resources and Tools Flexible Deployment Options • Mobile Tech Center • JDeveloper • Wireless Developer Kit • Install at Corporate Data Center • Outsource to Oracle Data Center MANAGE Investment Protection • Standards Based • Future Proof • Supports Gradual Implementations

Fast Implementation • Leverage existing e. Business infrastructure – Enterprise integration • Ready to Run Applications – Out-of-the-box Applications – Wireless and Voice access to E-Business Suite – Wireless and Voice access to Collaboration Suite • Reduce custom application development complexity – Multi-channel and multi-modal application Fortum (Meter Reading) : 80 Hours Banco BHD (Mobile Banking) : < 1 Month Xerox (Field Force Automation) : 20 days

Easiest to Integrate with Existing Systems Universal Access Enterprise Data Packaged Applications (Oracle, SAP, People. Soft, Siebel, Exchange, Notes, etc. ) Custom Applications Oracle 9 i Application Server Database

Applications Oracle Custom Applications Vertical Applications Horizontal Applications Your Application Server Oracle 9 i Application Server Management & Security E-Business Integration Portal Business Intelligence Wireless & Voice Database Cache Oracle 9 i

Summary • Universal Access Extends Your Business – Take Advantage of Mobile, Wireless, Voice, and Messaging Technologies • Universal Access Has Direct Business Impact – Increase Employee Productivity – Reduce Operation Costs – Improve Customer Service • Oracle is the Partner of Choice for Universal Access – – Highest Impact Fastest Implementation Lowest Cost Easiest Integration with Existing Systems

Q U E S T I O N S & ANSWERS