Jo. Anne Buth, President
INVESTING TO INCREASE SUSTAINABLE PRODUCTION
INVESTING TO INCREASE SUSTAINABLE PRODUCTION ROI IN 2009 • 15. 8 million acres of canola harvested • 11. 825 million tonnes of production • 34. 6 bushels per acre average • 82: 18 classic to designer oil ratio
INVESTING TO INCREASE SUSTAINABLE PRODUCTION INDUSTRY INVESTING IN OUR FUTURE • Bayer’s new state of the art research lab and greenhouse close to Saskatoon brings the company’s canola breeding program together in one facility • Cargill opens a field research centre near Aberdeen, Saskatchewan to house canola hybrid research and development • Monsanto breaks ground in Winnipeg on a new research laboratory for Canada
INVESTING IN YIELD AND HYBRIDS
INVESTING TO INCREASE SUSTAINABLE PRODUCTION INDUSTRY INVESTING IN OUR FUTURE • Pioneer Hi-Bred and Monsanto register new canola varieties with club root resistance and Pioneer Hi. Bred introduces sclerotinia tolerance. • Oil content and yield increases in new varieties. • CCC leads the industry to a “quality-based” variety recommendation/registration system and a fast track “interim registration” option.
INVESTING TO INCREASE CONSUMPTION AND VALUE ROI IN 2009 • Americans increased consumption of canola oil by 13% in 2009. • 65% of U. S. food processors are sticking with canola oil once they try it – one of the highest retention rates in the industry • 7 out of 10 U. S. food processors using canola say they are very or extremely satisfied
INVESTING TO INCREASE CONSUMPTION AND VALUE CRUSH CAPACITY SURGES > Cargill LDM Foods, Richardson, Twin Rivers
INVESTING TO INCREASE CONSUMPTION AND VALUE NEW SPECIALTY OILS HEAD TO MARKET > Cargill Specialty Canola Oils announced canola oil with 25% less saturated fat than conventional canola oil. > Bayer Crop. Science and Dow Agro. Sciences continue to develop new higher yielding high oleic canola varieties. > Dow Agro. Sciences partnered with Martek Bioscience Corporation to develop canola oil with DHA omega-3.
INVESTING TO IMPROVE MARKET ACCESS
INVESTING TO IMPROVE MARKET ACCESS $9 MILLION INVESTED IN KEEPING CANOLA MARKETS OPEN • AAFC approves Canola MAP: a proactive global market access plan and Rapid Response Plan to deal with trade barriers • Export Ready intensifies • CCC takes a leadership role the push for a Canadian and global policy of low level presence of GM events
INVESTING TO IMPROVE MARKET ACCESS European Union • A 10 -year investment in the European market…. T 45 is approved. Another step toward the export of Canadian canola to the European Union. • The Council played a key role in working through issues related to the Canada/European Union trade agreement currently under negotiation, especially on biotechnology
INVESTING TO IMPROVE MARKET ACCESS China • China closed its doors to Canadian canola on November 15, 2009 due to blackleg concerns • The CCC provided input and direction to the Government of Canada and was the link between the industry AAFC, CFIA, DFAIT and the PMO • The GOC negotiated a “transition” year with limited access to Chinese crushers; negotiations continue. .
INVESTING TO IMPROVE QUALITY
INVESTING TO IMPROVE QUALITY SUBHEAD
INVESTING TO IMPROVE QUALITY MEAL ENERGY • Breeding, processing and enzymes studies show: • Breeding for lower fibre levels increases energy levels up to 10% in pigs and 14% in poultry • Low temperature processing had no positive effect on energy level • The use of enzymes in poultry diets resulted in a 3% increase in energy
INVESTING TO IMPROVE UNDERSTANDING canolacouncil. org Focus on Crop Production Canola Digest Farmer focused, new editorial
INVESTING TO IMPROVE UNDERSTANDING • Influencing governments at all levels • Standing Committee presentations • Canola Clipboard • Sask. Canola outreach event at the Saskatchewan legislature • Mexican oil promotion with Minister Ritz • New relationship with the Market Access Secretariat and stronger relationships with the embassies of China, the U. S. , Australia and the European Union.
INVESTING TO INCREASE RETURNS TO GROWERS FARM CASH RECEIPTS
Jo. Anne Buth, President
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