Jim Boykin Pubcon Vegas 2015 CEO

Jim Boykin – Pubcon Vegas 2015 CEO & Founder of Internet Marketing Ninjas Owner of Webmaster. World, Devshed, SEOChat, Cre 8 asite. Forums, Threadwatch and More. Masters Group Workshop @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

You may know some of our Communities @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

I’ve been attending Pubcon every year since 2003 @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

@Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

I lived through the Google Florida Update November 16 th 2003 @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

Google is based, from it’s inception to this day, on BACKLINKS @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

Keeping those rankings depends on many other things…. mostly based on the user experience. @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

@Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

Backlink Anchor Text of All Keyword Phrases Cheap Widgets Discount Widgets Online Widgets Widget Store Buy Widgets @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

@Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

Submit to Directories Article Content Syndication Sites Press Releases Blog Reviews Forum Links @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

And Content was written Lots of it! @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

The Original Website @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

New site. One page for every keyword possible. @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

@Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

And then came the Penalties @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

@Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

They watch what SEO’s do, and then filter and penalize as many un-natural patterns as they can find. @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

And if they find Unnatural or Low Quality Patterns you get Spanked with a Penalty @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

@Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

a One Day. . . @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

@Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

And you freaked out And many people got fired from their SEO position. @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

And you Cried… @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

@Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

Get me to #1 for this phrase or your fired! @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

Most Common Backlink Anchor Text is all Keyword Phrases and not Branded Phrases Bobs. Widgets. com Top 5 Most Common Backlink Anchor Text Cheap Widgets Discount Widgets Online Widgets Widget Store buy Widgets Bobs Widgets www. bobswidgets. com Bobs. Widgets. com Bob Jackson Widgets Bob’s Store @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

Too Much Exact Match Anchor Text @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

Everyone always tells me their SEO is like Snow White @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

We only want “White Hat” Link Building. @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

And here’s the 5 phrases we’re targeting. @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

We need at least X # of Links Per Month. And make sure the pages have Page. Rank X And make sure they all come from pages about “X Topic” And make sure that the anchor text is “Blue Widget” (or a mix of other commercial phrases) And we need the links go to these commercial pages @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

@Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

We’ve already got the “Low Hanging Fruit” Links. @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

We submitted to lots of Directories, Article Syndication sites, Built Profile Pages, Forum Links Paid Blog Reviews Hired Link Builders Interlinked our own Network of Sites @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

A Few Link Building Myths There is no such thing as “Hundreds of Directories" There is no such thing as “Hundreds of Article Syndication sites" There is no such thing as “”Hundreds of Blog Reviews" There is no such thing as “Hundreds of Guest Posts" There is no such thing as “Hundreds of Forum Comments" @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

And the people who think they’re snow white today…. @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

Well, one day they get busted for doing SEO and they have to serve some hard time. @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

@Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

I will stop chasing short tail and I will do great things to add value to my site and to my users and work on our brand value. @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

Links as a measurement are not going away “It turns out backlinks, even though there’s some noise, and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results. ” Matt Cutts Feb 19 th 2014 @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

What can I do that will send the good signals to Search Engines? @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

“…The Objective is not to “Make your links appear natural” The Objective is that your links ARE natural. “ Matt Cutts @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

Today you have to create great content to attract links And to attract social signals And to give a exceptional user experience And to build your brand. Brands Win! @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

What are Good Signals? Google and other engines will always trust what others say about you, more than what you say about you. So you have to get others to talk about you to earn trust in the eyes of the engines. This comes first, before anything else. All you great design, and programming, and usability, and conversion optimization, an on-page optimization, and everything else, is worthless if others aren’t talking about you…. The more people/sites that talk about you, the higher you’ll rank in the engines. Jim Boykin @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

Create Great Digital Assets Which can bring you Shares, Likes, Tweets, Plus’s, Pins, Links, Traffic, BRAND MENTIONS Which Send Great Signals to Search Engines And brings you Higher Rankings. @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

The Different Types of Digital Assets @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

Some Examples of Types of Digital Assets PDF’s Slideshows and Presentations Ebooks White Papers Polls Q and A’s Forums/Communities Excel Documents Word Documents Pictures Recording Google Hangouts Videos (You. Tube) Video Transcripts Podcasts Blog Posts Tools Widgets Contests Apps In-depth Articles @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

@Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

Panda Updates in 2011 Panda 3. 1 on November 18 th Panda 2. 5. 3 on October 19/20 th Panda 2. 5. 2 on October 13 th Panda 2. 5. 1 on October 9 th Panda 2. 5 on September 28 th Panda 2. 4 in August Panda 2. 3 on around July 22 nd. Panda 2. 2 on June 18 th Panda 2. 1 on May 9 th Panda 2. 0 on April 11 th Panda 1. 0 on February 24 th Panda Updates in 2012 Panda #23 on Dec 21 st Panda #22 November 21 st Panda #21 November 5 th Panda #20 on September 27 th Panda 3. 9. 2 on September 18 th Panda 3. 9. 1 on August 20 th Panda 3. 9 on July 24 th Panda 3. 8 on June 25 th Panda 3. 7 on June 9 th Panda 3. 6 on April 27 th Panda 3. 5 on April 19 th Panda 3. 4 on March 23 rd Panda 3. 3 on about February 26 th Panda 3. 2 on about January 15 th It’s all about your content @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/ Panda Updates in 2013 Panda #24 on January 22 Panda #25 on March 14 Panda Updates in 2014 Panda 4. 0 on May 19 Panda 4. 1 on Sept 23 Panda 4. 2 on July 17 2015

The Original Website @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

And then you did this to your sites. @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

We’ve all learned that Size Matters when it comes to websites Canonical, rel previous, rel next, noindex, no follow, robots. txt, merging pages. @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

@Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

Google is Connecting Sources, Influencers, Industries. Through mapping the web of people…anything they can connect, they collect…. Linkedin Twitter - Facebook Emails – Bio’s Usernames (ie, forums username), etc. @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

Google Authorship May Be Dead, But Author Rank Is Not “The answer is that Google has other ways to determine who it believes to be the author of a story, if it wants. In particular, Google is likely to look for visible bylines that often appear on news stories. These existed before Google Authorship, and they aren’t going away. ” – Danny Sullivan @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

@Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

Learn about SEO from experts including: Joe Laratro Bill Hunt Eric Enge Carolyn Shelby Michael Gray Scott Polk @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

Learn about Social Media for Business from experts including: Lisa Buyer & Melissa Fach Facebook, Twitter, Linkedin, Google+ Pinterest, Instagram, Vine, You. Tube, Parascope, Foursquare, Yelp, Google Local Places @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

Learn about Paid Search and Paid Social Media advertising From Experts including: Brad Geddes Dennis Yu Larry Kim @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

Measuring ROI Analytics Conversion Optimization Learn about Paid Search and Paid Social Media Advertising Landing Page Optimization Jeffrey Eisengerg Alex Harris Jabez Le. Bret Frederick Valleys @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

Pubcon Conference Tips Talk to the Speakers – Buy them Drinks Party Planner - Attend the Parties Meet as Many People as Possible – and Make Connections Don’t just mingle with Co-Workers Don’t Sell – Make Friends Pace Yourself – Monday, Tuesday, Wednesday, Thursday @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

Thank you Brett ! @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/

Resources The Jim and Ann Show – Youtube, i. Tunes Internet Marketing Ninjas Blog SEO Rockstars on i. Heart Radio Free Ninja Panda Whitepaper Free Ninja Penguin Whitepaper Internet. Marketing. Ninjas. com @jimboykin @Jim. Boykin – Presentation Being Uploaded Tonight at: IMNinjas. com/pubcon 15/