Jim Boykin March 2013 Content Panda Links Penguin

Jim Boykin March 2013 Content, Panda, Links, Penguin, Authors, etc. (CEO/Founder of Internet Marketing Ninjas) & Owner of Developer Shed Communities (Including SEOChat Forums, Dev. Shed Forums, Scripts. com, etc…) & Owner of Cre 8 asite. Forums, Webmaster. World, SEOROI, & Thread. Watch FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

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Many site owners thought their Content and Links were just fine prior to the update that hit them. FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

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Panda Mostly about Content (Quality and Amount) and Usability (Pogosticking) FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

New Ways to Think about Content Is More Content Better? Is Fresh Content Better? Is it always a good thing to grow your site? FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

More is NOT always better Things to consider FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

Used to be 1000 pages, but we added 99, 000 new pages. FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

Fresh Content is Not Always Better. FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

Pogosticking vs. Bounce Rate FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

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Penguin is mostly about Backlinks FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

What’s in a Name? Over Optimization Web Spam Penguin FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

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Optimize too much and I’ll get you! hehehe FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

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Did You Buy Links? FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

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Too Much Exact Match Anchor Text FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

Most Common Backlink Anchor Text is all Keyword Phrases and not Branded Phrases Bobs. Widgets. com Top 5 Most Common Backlink Anchor Text Cheap Widgets Discount Widgets Online Widgets Widget Store buy Widgets Bobs Widgets www. bobswidgets. com Bobs. Widgets. com Bob Jackson Widgets Bob’s Store FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

Does your website has thousands of pages, …But only a few of those pages have backlinks to them? FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

If you bought Low Quality Blog reviews, you might be in trouble Example http: //Bobs. Rock. Band. com/cheap-widgets. html FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

Tons of article syndication Article. Jim. com Article Olivier. com Aarons. Article. Site. com Article. Mark. com Article. Dick. com Article. Jane. com FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

Too Many Links from Homepages of other sites FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

Forum posts/Comments by unranked author names FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

Too many links from the same C Class IP Range FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

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What does you Neighborhood Co Citation Look Like? FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

Pages that Link to You Who Else do they Link out to? http: //www. internetmarketingninjas. com/jim/ images/co-citation 3. FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

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Do you know who your site links OUT to? FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

Penguin Solutions The Disavow Backlinks tool FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

Don’t Blog this Tool Imninjas. com/google-backlinks/ ses ninja Keep a secret. One week Pass. Public release in a few weeks. Run at night (slows computer down) Use dead links and Patterns to find crap FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

Google’s new Find Backlinks by Date Google found them. FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

Please let me out of Jail. I will stop chasing short tail and I will do great things to build my brand from now on. FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

Reconsideration Requests: • Save all the data to google docs or a webpage and reference in your report. • Record your entire backlink profile via Majestic, Open. Site. Explorer, and ahrefs…. or use Google Webmaster Tools Links by Date • Note all links you feel are bad and that you've contacted to have the links removed. • Save a few copies of your emails you sent to show Google. • Show links you were able to remove. • Show that you wrote again to emails that were bounced. • Show them you have done everything you can to get those links removed. • Tell them you Fired your SEO Company • Tell them you fired the person who hired the SEO Company too. • Tell them you’re a converted Matt Cutts and Webmaster Guidelines Fan. • Tell them you’re not chasing phases anymore. • Tell them you’re all about Branding and doing good things that earn trust • Tell them what your future plans are, and how you've changed. • Start doing the things you said you’ll do…and don’t buy links again… and Change your strategy from here on out…. you’re done with the short-tail game. FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

IMNinjas. com/google-backlinks/ Username: ses Password: ninja Private. Don’t tweet or blog that url FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

Where should you be getting links from now ? ? ? FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

Long Tail vs. Short Tail FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

Getting Links/Likes/Signals w/o looking like you’re trying to FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

Here’s a few way to get real links. Real Blog Comments on Real Blogs in recent posts Real Forum comments on related forums in recent threads Infographics - Academic Articles promoted to academics Real Guest Posts on Real Sites - Find experts and interview them - Sponsor Events - Tell People about Errors on their site – fix links - Research competitors Backlinks and pages that got backlinks - Charity links - Scholarships - Awards and Badges Create Viral Content - Widgets – Contests - Hire an Authority to Write for you - Create Guides – Blog to get links - Jobs Page - Videos - Give away stuff FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

I’ll going into more detail about those methods tomorrow during the Filthy Linking Rich: Killer Link Building At 2: 15 FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

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Get Links from Trusted People To quote Google’s Agent Patent: Similarly, if the signer has a large reputational score due to the writer having an established reputation for providing accurate reviews, the rank of the referenced content can be raised accordingly. FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

Advice for 2013 from Jim 1. Build Your Brand/Community 2. Stop Chasing the Short Tail 3. Write Great Content to get Links and mentions 4. Start Making Connections with Influencers 5. Only publish new “Main Pages” or pages that will get signals (social, links, referral traffic) 6. Get Signals and Traffic to you site from Social Places 7. Get Signals to your site from Hubs and Authorities in your Industry 8. Find ways to get people to return to your site. 9. Utilize Authors on your site, and get links from authors when possible. 10. Create Great Resources so you don’t have to ask for links. FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

Jim Boykin – Link Building After Penguin – Feb 2013 CEO/Founder of Internet Marketing Ninjas CEO Developer Shed – Owner Cre 8 asite. Forums & Webmaster. World & Thread. Watch @jimboykin FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN

Get 10% off your first 3 months. Just say “I saw Jim Speak at SES” on our contact form on our website. Our Prices Start at $5, 000/month For that you get: Strategic Analysis with Recommendations and a Roadmap (month 1) Academic Content Blog Posts (We will blog for your site) Trusted Links (some come naturally, some through outreach) Social Marketing (promoting your author, content and making connections) At $10, 000/month You Get More Content, More links, More Blog Posts, More Author Building, Community Engagement, Reputation Monitoring, and much more. We also offer: Panda Analysis, Your Penguin Solution, Web Design, Reputation Management, conversion optimization and more. FACEBOOK. COM/SEOJIM IMNINJAS. COM/SES/ @NINJASMARKETING US: SES PW: NINJA @JIMBOYKIN