JETRO s efforts in supporting restoration from the Great

JETRO’s efforts in supporting restoration from the Great East Japan Earthquake (April – July 2012) Promotion of investments from overseas firms to the afflicted areas JETRO conducted various activities towards the promotion. Support for overseas business development of afflicted companies 　 JETRO implemented support such as in exploring export sales channels for these firms. Public relations activities aimed to prevent spread of harmful rumors against Japanese products overseas JETRO has utilized various opportunities to publicize accurate information on the postquake situation of Japan. Provision of information related to business abroad JETRO provided information which would be useful for afflicted firms and producers to expand business overseas. Offering discounts or exemptions of JETRO paid services By waiving part of or all service fees, JETRO continuously supported revitalization of afflicted firms and producers. © 2012 JETRO 1

Promotion of investments from overseas firms to the afflicted areas Overseas symposiums, seminars and forums A briefing in Tokyo foreign companies operating in Japan (Mar　2012) To contribute to regional revitalization and job creation through promotion of investment from foreign firms, JETRO has been hosting symposiums and seminars to provide information on measures of the Japanese Government including the system of special zones for reconstruction and incentives for investors, and its energy policies. Symposiums “Japan Business Forum: New Initiatives for Sustainable Growth” New York, USA　/ Jul. 17, 2012; 　Paris, France　/　Jan. - Feb. 2013 Seminars and forums 　　 “Japan‘s Efforts and Measures on Restoration from the Great East Japan Earthquake ” 　　　 Hong Kong, China　/ Jul. 9, 2012; Taiwan　/　Jul. 23, 2012 “Japan – France Energy Forum”: Paris, France / Oct. 2012 Seminars aimed to promote investment in fields in Japan, such as renewable energy, where further demand is expected to emanate Networking meeting in Tokyo “US Environmental Remediation Technologies Mission” Networking meeting between firms of Japan and the US engaged in radiation decontamination ・With Japan’s Ministry of Environment and the US embassy in Japan, JETRO welcomed the mission in June, and co-hosted the networking meeting in Tokyo after briefing participants on the present status of Japan’s efforts towards decontamination throughout the public and private sectors and introduced related technologies of Japan and the US. Tour of a decontamination site in Fukushima © 2012 JETRO ・The meeting was attended by 113 Japanese and 33 US firms, of which 30 US companies joined a tour to Fukushima Prefecture, where they had a meeting with the Governor and visited a decontamination site. 2

Support for overseas business development of afflicted companies: Agricultural, marine products & foodstuff (1) Overseas food exhibitions participated by Japanese firms with support from JETRO Exhibition Venue / date No. of sponsored firms (prefecture) THAIFEX 1 (Yamagata) FOOD TAIPEI　 Taipei / Jun. , 2012 5 (Miyagi)　　　3 (Yamagata) Summer Fancy Food Show　 Washington D. C. / USA / Jun. , 2012 1 (Aomori) FOOD　EXPO　2012 Hong Kong, China / Aug. , 2012 27 (planned; 6 prefectures including Iwate, Miyagi and Fukushima) EQUIPOTEL　2012 San Paulo, Brazil / Sep. , 2012 Not fixed SIAL　2012 Paris, France / Oct. , 2012 Not fixed FHC China Thailand PM Yingluck visiting the Japan Pavilion at THAIFEX　 Bangkok, Thailand / May, 2012 Shanghai, China / Nov. , 2012 Not fixed JETRO business matching inviting overseas buyers to Japan FOOD TAIPEI Business matching events Venue / date No. of overseas buyers invited Business Talks with Food Buyers from Hong Kong 1 JETRO Business Talks to Promote Food Exports in Chiba Pref. /Jul. , 2012 7 (planned) Business Talks in Fukushima with Buyers from Thailand 　 Fukushima Pref. / Aug. , 2012 4 (from Thailand, planned) Business Talks to Promote Food Exports in Miyagi, “the Kingdom of Food” in Summer 2012, Autumn 2012, Spring 2013 Sendai City, Miyagi Pref. / Jul. , Oct. 2012, Mar. , 2013 7 for the talks in Summer 2012 Towards Restoration! TOHOKU FOOD EXPO 2012 Tokyo / Oct. , 2012 Not fixed JETRO Business Talk to Promote Sake Exports in Fukushima / Oct. , 2012 Not fixed JERO Business Talk to Promote Food Exports in Aomori, Sendai, Fukushima, Yamagata and Chiba © 2012 JETRO Yokote City, Akita Pref. / Jun. , 2012 Aomori, Sendai, Fukushima, Yamagata, Chiba Pref. / Mar. 2013 Not fixed 3

Support for overseas business development of afflicted companies: Agricultural, marine products & foodstuff (2) Dispatching business mission to explore overseas markets JETRO plans to send missions to Thailand (September), Singapore (October), Taiwan (December) and Hong Kong (February 2013) to expand sales channels of Japanese food products. Mission to Seoul to promote the sake business (February 2012) It will also organize events for the quake afflicted area, holding business talks to promote the food business of Yamagata and Iwate (Hong Kong, September 2012) and sending the Aomori - Indonesia Mission to promote business talks for food to Indonesia (schedule not yet decided) Promotional events and business talks to expand overseas sales channels for Sake promotion event (Chicago, USA) - Sake promotion event (Chicago, USA / June 2012) With participation of brewers from Iwate and Fukushima Pref. - Business seminar and talks on Japanese livestock food products and sake (Hong Kong, China / August 2012), etc. Support service for potential exports Targeting Japanese SMEs inexperienced in exporting, JETRO’s experts in establishing business strategies, negotiations and contract conclusion provide, in general, two-year tailor-made support. (Taking repercussions of the quake into account, JETRO may extend the term. ) Two companies in Iwate prefecture engaged in the agricultural and marine industry and food business have received support from JETRO. © 2012 JETRO 4

Support for overseas business development of afflicted　 companies: manufacturing and design (1) JETRO support for quake afflicted SMEs to join international exhibitions Sector Environmental equipment Exhibition Venue / date Intersolar North America San Francisco, USA / Jul. 2012 ILA Berlin Air Show Berlin, Germany / Sep. 2012 〃 IMTS　 Chicago, USA / Sep. 2012 〃 METALEX　 Bangkok, Thailand / Nov. 2012 〃 Automechanika Shanghai, China / Dec. 2012 BIO International Convention Boston, USA / Jun. 2012 MEDICA Dusseldorf, Germany / Nov. 2012 NY International Gift Fair Summer 2012 / Winter 2013 New York, USA / August 2012, Jan. 2013 〃 Mason et Objet Paris, France / Jan. 2013　　 〃 Ambiente Frankfurt, Germany / Feb. 2013 The 112 th Guangzhou Trade Fair Guangzhou, China / Oct. 2012 Music China Shanghai, China / Oct. 2012 Industrial and transport equipment Japan Pavilion at the BIO International Convention Medical and biotechnology 〃 Design Other events 〃 Asia Caravan Project : support　package for expanding SMEs’ sales in China JETRO provides the following support package to the SMEs in exploiting sales in China; Showroom in Shanghai - Held business talks in Shanghai, Shenyang, Beijing, Jinan, Hong Kong and Chongqing, while setting up a permanent showroom in Shanghai with warehouse functions, regarding this as a platform for the project. - Organized participation of the SMEs in international exhibitions in Beijing and Hong Kong. © 2012 JETRO - Set up a pilot shop in Shenyang and conducted online test marketing. 5

Support for overseas business development of afflicted companies: manufacturing and design (2) Dispatching business missions to explore overseas markets - Seminar and Business Talks on Medical Equipment (Brazil / May 2012) Business talks in Brazil on medical equipment Attended by one firm from Ibaraki Pref. - Business Mission to Explore Malaysian Market (Kuala Lumpur, Malaysia / Jul. 2012) Attended by one firm respectively from Iwate, Aomori, Ibaraki and Akita Pref. , four from Miyagi Pref. , and three from Yamagata Pref. JETRO business matching events inviting overseas buyers to Japan Business talks to promote textile exports (Osaka) - Business Talks with Overseas Buyers at Intermold (Osaka / Apr. 2012) Five overseas buyers were invited, one firm respectively from Miyagi and Ibaraki Pref. joined. - Business talks to promote textile exports (Tokyo/ May 2012; Osaka and Wakayama/ Jul. 2012), etc. Support service for potential exports Targeting Japanese SMEs with quality products but no experience in exporting, JETRO’s experts in establishing business strategies, negotiations and contract conclusion provide, in general, two-year tailor-made support. (Taking repercussions of the quake into account, JETRO may extend the term. ) Iwate Pref. 2 firms: Machinery and environment (1), tableware(1) Miyagi Pref. 1 firm: leisure and outdoor activities (1) Fukushima Pref. © 2012 JETRO 2 firms: Machinery and environment (2) 6

Public relations activities aimed to prevent spread of harmful rumors against Japanese products overseas (1) Information provision through overseas seminars Event Venue / date Remarks Closing reception at the ASEAN Road Show Israel-Japan Friendship Society and Chamber of Commerce (IJCC) Seminar Tel Aviv, Israel / May 2012 Indianapolis, USA / June, 2012 Chicago, USA / June 2012 JETRO held a seminar where sake brewers from Iwate and a notable US sake journalist delivered speeches about their experience of the quake and post-quake restoration efforts, as well as on market exploration of sake in the US. Exhibition on Japan’s post-quake recovery © 2012 JETRO Kansas City, Missouri, USA / May 2012 Seminar on the recovery of the Tohoku region from the Great East Japan Earthquake and exploration of the sake market in the US Annual meeting of Japan-America Society of Indiana Seminar on Japan and its Recovery from the Great East Japan Earthquake Annual meeting of the Japan. America Society of Indiana Malaysian Deputy Minister of International Trade and Industry Mahathir at the ASEAN Road Show Tokyo, Japan / April 2012 JETRO set up a booth at the reception venue to introduce technologies possessed by SMEs in Fukushima Pref. Paris, France / June - July, 2012 At the exhibition held at city hall in Paris, JETRO exhibited　panels to publicize and build people’s trust in Japanese marine and agricultural products. Seminar along with the visit of Fukushima Governor to Germany Dusseldorf, Germany / August 2012 PR booth run by quake afflicted areas at the Japan Expo in Shanghai, China / November 2012　 7

Public relations activities aimed to prevent spread of harmful rumors against Japanese products overseas (2) Information through JETRO English website -Through the page “Japan Earthquake Recovery Briefing” on its website, JETRO provides accurate information on the recovery of Japan in English, putting up an abundance of online video content, such as that covering interviews with representatives of foreign capital companies operating in Japan and that introducing post-quake restoration efforts of Japanese companies in the afflicted areas. -The site also provides information useful foreign companies considering making investments in the afflicted areas. Information through publicity videos at international trade fairs and seminars Japan – Peru EPA Seminar © 2012 JETRO -JETRO sets up PR booths at international trade fairs and other events showing video footage to convey facts about Japan’s recovery status. China International Medical Equipment Fair 2012 Spring (Shenzhen, China / April 2012) Japan–Peru EPA Seminar (Lima, Peru / April 2012) GENERA 2012 (Madrid, Spain / May 2012) Singapore International Water Week and Water Expo 2012 (Singapore / June 2012) 8

Provision of information related to business abroad Information through JETRO Japanese website -JETRO has dedicated a page on its site for information on import restrictions of countries and regions in the world as well as domestic and overseas institutions conducting radiation inspections. -Since the release of this information, the total number of accesses has reached some 1. 57 million (as of the end of June 2012). -Areas covered: 52 countries and 3 regions (the EU, Hong Kong and Taiwan) -Inspection agencies covered: 248 institutions (138 domestic and 110 overseas from 26 countries) Dedicated consultation services -These consultations are in response to inquiries on restrictions of each country and region for Japanese food imports and agencies conducting radiation tests. Inquiries received: 1, 027 (as of the end of Jun. 2012) -The services include consultations in English foreign companies operating in Japan making inquiries on the status related to the quake and establishing locations in the afflicted areas. 　 Inquiries received: 23 (by phone: 4; face-to-face consultations: 5; by e-mail: 14; as of the end of Jun. 2012) Information through Seminars and other events In cooperation with prefectural governments and chambers of commerce of the afflicted prefectures, JETRO has held various seminars and other events. Through these seminars centering on trade practice as well as trends in emerging markets and the market for agricultural and marine products and food stuff, JETRO has actively provided information which would contribute to companies and producers in the afflicted areas which aim to expand business overseas. © 2012 JETRO 9

Offering discounts or exemptions of JETRO paid services Paid services JETRO offers at a discount or free of charge　 • • Basic overseas business survey / Service for arranging business appointments Online course on the trade business Mailing photocopies of literature from the JETRO Business Library 　 JETRO Members, the Study Group of Information on the Chinese Economy, the Study Group of Information on the Agricultural and Marine Industry, IDE-JETRO Members (membership fees) JETRO business seminars, symposiums and lectures (participation fees) The Business Challenge Project for the Environmental Field in North America (entry fees for international exhibitions) US-Japan Business Innovation Center (office rent and lease extension fees) Business Support Centers in Bangkok, Manila, New Delhi, Mumbai, Chennai and Hanoi (office rent and lease extension fees) Breakdown of users received discount or exemption Subject services Total Aomori Iwate Miyagi Fukushima 2 1 Basic overseas business survey / Service for arranging business appointments 7 5 2 Online course on the trade business 2 JETRO Members 4 The Study Group of Information on Chinese Economy 5 Chiba 1 3 Ibaraki 37 7 1 The Study Group of Information on Agricultural and Marine Industry 15 9 6 Business seminars and other events 26 7 The Business Challenge Project for the Environmental Field in North America 1 1 8 Business Support Center 1 1 © 2012 JETRO 90 9 1 1 Total 1 Other 3 1 1 5 1 11 4 26 17 28 17 5 2 5 16 10