ITU Workshop on Making Media Accessible to all

ITU Workshop on “Making Media Accessible to all: The options and the economics” (Geneva, Switzerland, 24 (p. m. ) – 25 October 2013) Users, Content & Accessibility Peter Olaf LOOMS Chairman, ITU-T FG AVA polooms@gmail. com Geneva, Switzerland, 25 October 2013 1

What this talk is about Content, including user-generated content (UGC) Crowd-sourcing Non-traditional models for making AV content accessible 2

1. What do we mean by content? TV-programs Access Services ‘Meta-content’ 3

Who produces the content? TV-programs Access Services ‘Meta-content’ User 4

Who produces the content? Non-traditional (=UGC) 5

Who produces the content? Traditional Supply Chain 5 1 6 7 8 Trade associations Software & Equipment Suppliers 9 10 2 3 4 & promos Trade associations Broadcaster associations Regulators and legislators CE Manufacturers Consumer Bodies/ Disability assoc. 6

Who produces the content? Traditional Supply Chain 5 1 6 7 8 Trade associations Software & Equipment Suppliers 9 10 2 3 4 & promos Trade associations Broadcaster associations Regulators and legislators CE Manufacturers Consumer Bodies/ Disability assoc. 7

Who produces the content? Non-traditional access services Production of access services Who makes the subtitles? Who distributes the subtitles? Who pays for production & distribution? Who assesses accessibility?

Who produces the content? Non-traditional access services 9

Case 1: Users make subtitles Source: http: //www. bbc. co. uk/news/technology-23252523 10

Case 1: Issues and Take-aways Intellectual property rights and accessibility WIPO Conference made progress for fair -use provisions for e-books for screen readers (visual impairments) No general ‘fair-use’ provisions for accessibility and other audiences (both individuals with functional impairments and inter-lingual communication) Get stakeholder buy-in! 11

Case 2: Subtitles on Ted Talks 12

Case 2: Subtitles on Ted Talks 13

Case 2: Subtitles on Ted Talks 14

Case 2: Subtitles on Ted Talks 15

Case 2: Issues and Take-aways Operating costs - subtitles TED TALKS shows that it can be done for multiple languages A mix of traditional models for production and non-traditional (TED TALK users contribute and evaluate the subtitles and transcripts) Virtuous Circle - ‘success breeds success’! 16

Case 3: Crowd-sourcing & Media Accessibility - EIII 17

Case 3: Crowd-sourcing Cost-effective accessibility tests? Developer watching video of usability test Source: http: //justincaseyouwerewondering. com/wp-content/uploads/2012/01/Usability. Test. png 18

Case 3: Crowd-sourcing& Media Accessibility - EIII 19

Case 3: Crowd-sourcing & Media Accessibility - EIII Objectives - the main objectives of the crowd-sourcing workpackage: a methodology for the user testing of e-accessibility for web and for audio-visual media. a framework to enable user testing of accessibility and usability of the web and audiovisual media using crowd-sourcing. At national level, analyse additional needs for evaluations to find ways to do this with user testing using crowd-sourcing. Geneva, Switzerland, 25 October 2013 20

Case 3: Crowd-sourcing & Media Accessibility - EIII Issues How do we ensure that crowd-sourcing for user testing is inclusive? Geneva, Switzerland, 25 October 2013 Pieter Bruegel (1568) The Parable of the Blind 21

Case 3: Crowd-sourcing & Media Accessibility - EIII Issues How do we ensure that the results of Web checks and AV media evaluations make a difference? Metrics of accessibility Building awareness end-to-end from those commissioning content to those who use it Change management! Geneva, Switzerland, 25 October 2013 22

Case 3: Issues and Take-aways Access service optimization Crowd-sourcing - a good case using both ideological and economic arguments Check that the voices of those excluded are also heard (triangulation with other assessment methods like simulators, user tests) Change management: make sure that we learn from our mistakes! 23

Thank you for listening Contact details: FG AVA website: http: //www. itu. int/en/ITU-T/focusgroups/ava/Pages/default. aspx FG AVA secretariat: Alexandra Gaspari tsbfgava@itu. int Chairman: Peter Olaf Looms Ellesvinget 25 DK-2950 Vedbæk DENMARK E: polooms@gmail. com M: +45 51 56 75 46 Skype: pol-denmark We. Chat: peterolaflooms Barrier-Free Digital Television 25 May 2011 European Commission International Telecommunication Union 24